Pipes which is currently under a Digg effect, strikes me as a really really cool idea. For so long the cool factor of Google has meant that Yahoo has labored under the “big and popular” but not cool.
Yahoo has of late made some pretty cool apis available. Pipes strikes me as cool as the Google Map API was when it was first introduced. Remmeber the oohs and ahs the map API got when it was introduced? This has a similar effect. It makes making mashups far easier than enables you to string multiple mashups to create so pretty useful effects. On the other hand, it Yahoo so it means it’s pretty likely they will screw the pooch with it.
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