October 15th 2007 Posted at Marketing
Comments Off on AGLOCO encourages click fraud. Watch out ASK.com Advertisers
My dislike for the marketing scam Agloco is well documented. In the most recent email I got from them flogging the scheme, they have actively encouraged their members to commit click fraud.
May 4th 2007 Posted at Marketing
Comments Off on Buying Text Link Ads. How to improve the user experience and improve your search engine rankings at the same time.
With Matt Cutts trying to destroy the paid link market it’s apparent that there is a good way to buy text link ads and a “bad” way from Google’s perspectative. I find it pretty frustrating that Google feels it necessary to use back channels like Matt Cutt’s personal blog to disseminate information about their main product, namely their search engine.
April 12th 2007 Posted at Marketing
Comments Off on Under the Radar Guys
After reading Jeff Nolan’s post about the Myspace and Photobucket, I wandered over to Gigaom’s take on the matter. My own feeling is that if you are making money on someone else’s social network that you should be like Elmer Fudd, “Very very quiet.”
April 5th 2007 Posted at Marketing
Comments Off on Mail List Management
A new company, Zookoda.com, has decided to bring email marketing to bloggers, making it comparatively easy for bloggers to integrate email campaigns directly into their blogs. Zookoda.com has a simple web based process for setting up email list management, broadcasts etc.
March 30th 2007 Posted at Link Building, Marketing, SEO
Comments Off on How Advertisers Should Use Pay Per Post
I have used Pay Per Post to announce my site Early Miser. I also use the service as a blogger and have earned a bit more than a $1000 from posts I have done in the last week. After using the system both as an advertiser and as a blogger I have some ideas for advertisers looking to get the most from Pay Per Post.
February 22nd 2007 Posted at Copywriting, Link Building, Marketing, Press Release, Public Relations, SEO
Press releases are a great way to build incoming one way links. They are also a way to get the press and blogs writing about your product or site. Of course most web marketers know next to nothing about how to write a press release or even how to interact with journalists. They don’t take the time to learn how to really pitch a story to a journalist or what’s even the best way to approach a journalist. That’s too bad because just learning a few simple rules can mean the difference between getting a story written about your project and a journalist putting you on a spam blacklist. Let’s go some of those rules so your next press release campaign can be a success.