Thalasar Ventures

I take look at a company’s ecommerce practices, product selection and site features. Today I will be taking a look at Delightful Deliveries which sells a comprehensive selection of gift baskets.

Arriving at Delightful Deliveries you can see that they have built their store on the E-One Commerce platform which is a robust ecommerce platform that offers cross selling, handles inventory and was a wide range of ecommerce product features. While E-One Commerce is a robust platform, the default URL structure is quite complicated. Take a look at this Mrs. Fields Goodie Box. The URL is too long and the site would be better off with simpler URLs that can be easily bookmarked. Furthermore simpler URLs would also do better in search engine optimization.
The Delightful Deliverie’s affiliate program is administered by Commission Junction. They offer a 6% commission which is fairly standard in the gift basket marketplace. Gift baskets don’t have the margin that other product categories such as digital products but they convert far better. A retailer like Delightful Deliveries has gift baskets for every occasion and every season. Indeed their product selection at Delightful Deliveries far exceeds typical gift basket companies and this is a distinct advantage for the affiliate as you can use seasonal targeting to drive conversions.
For example Delightful Deliveries offers 11 different monthly clubs for consumers. Typically users sign up on a yearly basis and receive exclusively selected product picked by Delightful Deliveries’ product managers. For example you can find a BBQ Sauce Club, Beer of the month club, a hot sauce club and others. They go the extra mile in offering a club for every type of consumer.
Another indication that Delightful Deliveries goes the extra mile is their Scan Alert membership. Scan Alert is an outside services that regularly conducts port scans to ensure the security of the platform.
The site offers an extensive category structure that allows users to select gifts by occasion and price. The gift basket marketplace is dominated by two things. Seasonality and next day delivery. Seasonality because gift baskets have a seasonal nature to them. No point in sending that Christmas basket at the Fourth of July. Secondly gift baskets typically are almost always last minute orders (OMG I forgot Uncle Jerry’s birthday. Order a gift basket). In this regard it’s clear that the Delightful Deliveries delivers. They have next day shipping options for all of their baskets.
Gina Ezratty & Eric Lituchy are the owners of Delightful Deliveries and it’s also apparent that they understand the importance of multiple points of contact for customer service. This is important as it provides the customer multiple avenues of reaching the merchant and this reassures the customer that you are dealing with a real entity. They include all their contact information on a single page and include a toll free number for customer support (1-800-708-0024). Additionally they offer a web based customer support powered by Customer Help. They have been in business since 1998 and it’s clear that they have learned much about best of breed ecommerce practices.
Overall Ecommerce Site Rating 4 of 5
Design (4/5)
Ease of use (4.5/5)
Site Structure (3/5)
Product Selection (4.5/5)
Customer Service (4/5)

Disclosure Notice: This post is a paid post by Pay Per Post