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New Google Analytics Has Rolled Out to All Users by batteryfast

New Google Analytics Has Rolled Out to All Users by batteryfast

Google rolled out a new and improved version of Google Analytics to all current Analytics users on Wednesday.

The upgraded product comes with a bevy of new features. In addition to faster performance and a streamlined UI, the new Analytics also packs quite a lot of improved and entirely new functionality.

Users can create multiple dashboards, up to 20 per user; and each dashboard can contain up to 12 widgets (Acer aspire 5920 Battery) . Users can also set interaction goals (for example, you might use Google Analytics to track and optimize file downloads or video views), graph and compare certain metrics over time, and toggle between multiple profiles and sites while focusing on one report.

Right now, Google Analytics users can switch between the old and new versions of the product. The Googlers working on Analytics are soliciting feedback and are also prepping for even more new features in the future.

Stay tuned for features such as exporting reports to PDF, emailing reports, migrating reports from old Analytics to new Analytics, linking new AdWords and AdSense accounts to Analytics, email scheduling and In-Page Analytics.

Will you be switching to the new version of Google Analytics now, or will you wait for bug fixes and more features?

Introducing Google Analytics Multi-Channel Funnels

Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.

Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.

A quick note: Google has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google is testing the feature and its usefulness to a small group of trusted testers (Dell kd476 Battery), and has not made any plans or a timeline for a full launch.

To be clear, what we’re talking about here is the end of last-click-only attribution in probably the most widely used web analytics platform in the world (if launched to everyone). This is a feature which until now has been available only to those with big annual web analytics budgets.

It will allow the committed digital marketer to answer those burning questions they’ve been trying to get their heads around for a long time now:

“Should I be advertising on the head or focussing on the tail?”

“How does search and display interact?”

“Has anything good ever come of Tweeting?”

etc.

Anyone familiar with the Google AdWords platform will know that Google launched AdWords Search Funnels back in March 2010. This launch will take things a huge leap further and allow analysis of all online marketing channels through to conversion. Below I am presenting the four aspects that I find most useful in ascending order of usefulness.

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