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Application tracking systems and softwares as used in mobile analytics

Mobile application tracking systems serve to support financial services e.g. stock trading, news and information services, mobile marketing, mobile shopping, and various forms of communication e.g. instant and multimedia messaging. Application tracking software supports transactional business models which deal with many fast transactions.

Application tracking systems are used to detect the loyalty of customers. Customer satisfaction is relative; some customers are active, dormant, or loyal, and others advocate the use of certain mobile communication carriers. These systems can help a mobile carrier company to know their market share, understand in which area their sales are strongest, and increase awareness to their customers.

Companies have come up with application tracking software that analyzes the interactions between mobile companies and their end-users. The purpose of the software is to optimize their performance and create good user relations. Application tracking software is used for data collection in mobile analytics, Http and https ports are used to collect data, and user identification techniques are used to track unique users and sessions.

Application tracking systems can detect the handsets that the users have when communicating over the network. All undetected models are then added into the database of the mobile application tracking system’s knowledge base. There are multiple benefits that come with using application tracking systems. They guarantee the efficiency of the service provider, integrity with other softwares, reduce wastage of resources in terms of time and money, they provide up to date information, and are user friendly.

Application tracking software can be used for multiple tracking capabilities. It can also track data depending based on different dates and times and provide real time data based on visitors behavior. The software has a capability of differentiating callers by country and network and can help sort local and international traffic for mobile communication companies.

As for their use, application tracking systems have been used to evaluate mobile operating systems popularity. Mobile operating systems that were analyzed in the last year include Android, Symbian Operating System, Samsung and Windows Mobile OS. These systems are usually easy to design, distribute, manage and maintain. They are accessible over the internet and do not involve any complicated hardware installations or configurations. Some companies provide free trial versions over the internet to enable the users have a quick feel of the product, evaluate it, and later purchase a licensed copy.

Application tracking systems and softwares provide an informed way of understanding users and obtaining their feedback regarding the services they receive from telecommunication companies.


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What Is Google Analytics

Ever wondered about your website visitors — where they come from and what they do on your website? Get all the answers for free with Google’s comprehensive website analytics service that logs and presents detailed statistics about the people who visit your website. Google provides extensive tutorials for newbies while experts can take advantage of custom reports for more flexibility.

Key Features
1. Real-Time – Google Analytics logs and reports each page view within seconds, so you can see statistics about the people who are on your website at the current moment, including how they got to your website, where they are on your website and where in the world they’re located.
2. Advanced Segments – Pick out a subset of your website traffic, such as purchasers or new visitors, to analyze the group in isolation. Then, compare the group with another segment of your website traffic.
3. Content Experiments – Bring out the scientist in you by creating different versions of a web page and testing which page is more successful in getting your visitors to perform a predefined action.
4. Ecommerce Tracking – By adjusting your tracking code, you can get a detailed look at your customers, their motivation for purchasing and their purchases. This information will help you identify your top products and effective marketing campaigns.
5. Flow Visualization – Flow charts help you visualize the paths visitors take through your website. It’s especially valuable to know where your visitors leave your website during a path toward a potential conversion.
6. AdWords and AdSense Integration – Whether you have pay-per-click ads for your website with Google or ads on your website by Google, statistics on interaction with these components can be included in your Google Analytics reporting.
7. Site Search – Delve into the minds of your visitors by monitoring what they search for while they are on your website. This reveals directions for product or service development, and identifies navigation opportunities.

How It Works
When you insert the Google Analytics tracking code at the top of each web page on your website, the JavaScript is executed every time someone retrieves one of those pages. Using non-intrusive first-party cookies, Google collects anonymous information about the visitor and stores this data on their servers. All of the data is available to you virtually in real-time in your Google Analytics reports.

What This Means for Businesses
Statistics aren’t worthwhile to a business if they cannot be implemented. Google Analytics is your key to improving or increasing your return on investment (ROI). The tool allows you to monitor marketing campaigns and track metrics, such as revenue. Determine what’s working on your website, and adjust your website design and content accordingly to increase conversions and make more money online with campaigns based on data instead of guesswork.

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Understanding Social Analytics and Utilizing Social Analytics Tools

It started from casual social networking and conversations, but today the social platform has gathered significant importance for enterprises who want to make the most from the social behavior of the customers at large and social networking in general. Today many companies want to increase their effectiveness in the social domain with the help of social analytics.

Challenges and Nature of Social Analytics

Social analytics provides an overall new paradigm for optimizing interactive marketing, increasing retention, broadening the reach and generating greater revenue. Any kind of social analytics solutions must address certain challenges. The appropriate tools:

Require the horsepower to capture the incredible volumes of information generated by social networks, with the ability to quickly surface valuable insights

Require immediate mechanization, to evaluate the information, apply business regulations, and push out fresh campaigns or any updates in near real-time

Points users in the desired direction and offers quick insights concerning all aspects of their reach, retention, and revenue campaigns

Next Generation Social Analytics Tools

Today there are numerous service providers offering social analytics tools that also deal with engagement analytics and social intelligence. These tools offer a variety of services. Some of these include:

Real time data and actionable insights to help users arrive at faster and smarter operating decisions

The ability to track consumer behaviors in real-time and access instant data on what is working and what is not so that they can optimize products, campaigns, features, and interactions on the fly

An “easy-to-use visualization interface” that offers both trending views and drill-down capacities

Quicker insights into the key influences on viral campaigns, and analyses what keeps customers engaged, while uncovering the levers that can most affect revenues.

Talking of making the most of social networking platforms, Facebook is a popular social networking portal today. Most business houses are planning to promote themselves through Facebook as it offers a fresh new domain for interactive marketing. Keeping this in mind, service providers of social analytics tool have also forayed into Facebook analytics tools that allows entrepreneurs to measure the success of Facebook campaigns and facilitate them. With various innovative Facebook metrics, users are able to receive immediate feedback on any content and campaign and can carry on their online promotions successfully.

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Amadeus Consulting Discusses Flurry Analytics and Mobile App Development

Mobile applications seem to be multiplying at an exorbitant rate. As a custom mobile application solution provider we are often asked by clients, “how do I make my application stand out?” We have talked about the importance of marketing your app but there is one key tool that you can embed within your app that will give you valuable insight into your app’s performance.

I am sure you have heard of Google™ Analytics but have you heard of Flurry™ Analytics? Flurry Analytics provides data to app owners regarding who is using their mobile application and how that application is performing on different handsets. So how does it work? According to Flurry’s website “Flurry Analytics places a lightweight agent into an application, so that performance data are tracked, logged and reported back for analysis. This information is confidential and available only to the developer/app owner to analyze in aggregate.”  Flurry Analytics is available for use on multiple platforms including; iPhone™, Android™, and Blackberry®.

So how is this useful to mobile application owners and developers?

Flurry Analytics reports on application users and can tell the owner if there are errors present within the application, how long users are using the application, percentage of new users vs. retained users, frequency of use, what handsets are using the application and where the users are located. This information is invaluable and can help app owners understand user habits, know where their app is most popular and how to target the next version of the app. It can also help them focus their mobile app marketing efforts to the specific handset, carrier and area of the country.

Does Flurry have a bad rep?

Flurry did get in trouble earlier this year with Apple® regarding a privacy breach on the new Apple iPad™ release. Because Flurry was reporting on a number of applications that were being used to test the new iPad, Flurry leaked that a new tablet device was being tested from Apple. Steve Jobs explained “that he felt it was a violation of privacy when Flurry leaked information about the iPad’s existence.” Flurry has since worked hard to rectify the matter and comply with changes to Apples’ developer rules. Flurry has also worked to improve its own privacy policy to protect consumers so that this type of incident doesn’t happen again.

Our take on Flurry

While we agree Flurry overstepped its bounds with Apple, it has made an effort to bolster its privacy policy to protect consumers and we believe that it is a valuable tool for app owners and developers. In our case we develop custom mobile applications for our clients on all of the major platforms: iPhone, Blackberry, Android and Windows® Phone 7. When an app is developed we encourage our clients to explore using Flurry and can add Flurry Analytics to apps we develop. We also assist clients with setting up their Flurry account for tracking purposes. This is a value-added component on top of our regular mobile application development and has proved invaluable to our mobile clients.

About Todd McMurtrey

The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is important to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.

Customer Reach and Retention through Social Media Analytics


Every business, irrespective of its size follows two most fundamental objectives- lead acquisition and brand building. Over the years organizations have been working out with various marketing strategies to achieve these. However, today’s technological world with wide spread use of the Internet and importance given to the social media by the next generation customers has changed the way the objectives are achieved.


Social media today is the new business mantra and social networking sites have become conversation efficient with both in linear and non-linear communications links.  Started as an informal media for people spread across geographical locations  to meet, make new friends,  share emotions, insights, and experiences, social networking sites today has graduated as a platform for people to influence others in their purchasing decisions and  change brand loyalties.  Using these developments for social media analytics,  business houses and corporate sectors understand the social intelligence of their customer base.


Strategists have defined social media analytics as the practice of understanding customers and predicting them on the basis of the data available from the web. With the help of the social media analytics tools, organizations can measure conversations, sentiments, gather insight, influence people and connect to potential customers. It also helps the enterprises in taking business decisions, optimize products, features and services as per requirement, adopt corrective measures and protect the brand image.


The tools used in analytics for facebook or any other social networking sites facilitates organizations to measure their interactive marketing and effectiveness online. This offers the enterprise opportunities to integrate analyze and enables actionable intelligence to reach out to more customers, increase retention leading to higher revenue growth.


The rapid growth of social media among the generation next, has paved way for organizations to take help of analytics solutions. The leading developers have worked out enterprise hosted solutions to track the social media behaviors in a real-time mode, customized to the organization’s unique business challenges. Such results generated in real-time will help clients track social media behaviors, provide insights for a faster and smarter operating decisions across larger social circle.


With a strategy to promote a broader market for e-commerce, organizations make use of social analytics tools, that leverages the social intelligence of the organizations. Other advantages of using such applications include accurate measuring of the effectiveness of acquisition campaigns, ability to monitor on the virtual currency magnetization and other engagement tracking metrics. Thus giving the client organizations an automated business process that would continuously improve on the social intelligence.

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Compelling Customer Engagement Strategies with the Social Media Analytics Tools

Survival in the present business environment is very painful. You have to be constantly alert to identify prospective opportunities and maximize it for your benefit. You have to be prepared to incorporate the changes in your business policies so that you encounter positive gains. It is obvious that you need strong support to achieve your objectives and this support can be provided by the social media analytics. It help you identify your prospects efficiently and concentrate on implementing strategies that will keep them engaged and loyal.

The social media platform provides you with surplus opportunities to meet new customers and develop a rapport that will culminate in a profitable deal. It provides you the means to increase the visibility of your business through cost-effective advertisements and marketing campaigns. You can attract a large number of customers if you have the right strategy and make your moves wisely. It is natural that you will be overwhelmed by the abundance of contacts that you encounter. It is also easy to lose your way in your fervor to garner maximum customers. It is very important to have a clear set of motives to keep you from digressing.

The potentials of the social gaming market are limitless. So far whatever has been achieved is less. There is a lot to be achieved yet. You can accomplish much more with the social media analytics tools. These tools provide you with detailed information about customers in real-time. It gives you intelligent analysis of the kind of games the customers are interested in, the activities that they indulge in the most and tracks every move of theirs in real-time. This analytics gives you an idea on the kind of games that you should develop to keep your customers engaged for longer periods. The engagement analytics furnished is the key to leveraged returns in your business.

You cannot miss the golden opportunity social analytics provides you. Ensure that you deploy tools that help you move in the right direction without any distractions. You will come across numerous contacts but how can you be sure how many of them want to be your regular customers. It is the social media analytics tools that helps you determine the customers whom you should focus on. In traditional times you could achieve success in business only after you had committed some mistakes and learnt your lessons the hard way. In the modern age you have to nail your targets in the first instance because there is no second chance.

Customer analytics are revolutionizing the way banks develop products and build customer relationships, but it’s a tricky revolution to manage. The complexit…
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Google Analytics and DNN

Google Analytics is a free, fully featured website tracking system. It can even synced with Google Adwords to track how different ads work with getting visitors and conversions on your site.

How does Google Analytics work?
A piece of javascript is inserted into any page you want tracked by Google. Every time a viewer looks at your website, it is recorded by Google and tells you all of the pages they viewed with in your website. All the data is collected and stored in your Google account under Analytics.

Integrating Goolge Analytics Into Your Site
Putting javascript into a site can be tough, especially if its already been made or the website is template. However, if you are using DNN, as your content management system, it’s as easy as 1,2,3, thanks to the DotNetNuke Google Analytics module. This is a free module that can easily be integrated into your pre-existing Dot Net Nuke site. This module puts the javascript for Google Analytics into your DNN page. The Google Analytics module is a light-weight module that has been designed not to place a heavier load on your website.

Installing your Module on DNN 6:
1.) Login/setup an account at Google Analytics
2.) Login to your DNN Portal as a superuser or host account
3.) Rollover host and go to extensions. Click on the Available Extensions Tab.
4.) Click on the install button next to the Google Analytics module. After the module has been installed, it will appear under the ‘Module’ drop down list in the Control Panel, under the name “Google Analytics.”
5.) On the homepage of your DotNetNuke portal, click ‘Add New Module’ and add the “Google Analytics” to the page. You will be able to physically see the module in ‘Edit’ mode, but the module will disappear once logged out of DNN.
6.) To have all pages on your website tracked, click on the ‘Settings’ control for the Google Analytics module you created, then click on the ‘Advanced Settings’ section and check the ‘Display Module on All Pages’.

This is a great and simple module that allows you to easily check your traffic and look for areas that need some touch ups.

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Social Analytics Relevance in Customer Retention Strategy

Social analytics are important findings that help shape your business into a flourishing entity. The significance of social media is evident to all. The popularity of social media sites like Facebook, Twitter and Linkedin has transformed the perspective of operating a business. No one had imagined that platforms that were used for connecting with friends and family could develop into an effective marketing tool. These tools help you to launch cost-saving advertisements and marketing campaigns.

The social media sites have also developed into a highly competitive zone as people are realizing its potentials. Thus you have to deploy smart strategies that give you a cutting edge and yield emphatic results for you. You need solutions with intelligent capabilities that help to identify your customers and their special requirements. Identifying your niche audience can help you to cater to a specific category so that your chances of success are guaranteed. Social analytics provides you information about your customers and their level of interest in buying products or services.

The social media analytics tools provide you with crucial engagement analytics such as the sites that your customers frequently visit, their participation in events etc., so that you can provide products and services as per the customers’ requirement and keep them engaged with rich and fulfilling experiences.

The engagement analytics that are provided contain the latest updates with insights on what is in demand and what is not. They help you to make critical business decisions that improve customer retention prospects, leverage the visibility of your business and delivers improved revenues. The social media analytics tools provide constant monitoring and regular auditing services that provide you with vital market trends.

The exponential growth of the social gaming market reveals a prospective avenue to increase your revenues. However you need to be conscious of the changing demands in the environment so that you can provide your customers with new and innovative games and make profitable gains. The social analytics constantly monitors the social activities of customers through wall posts and invites etc., to understand the customers’ demands

Every day you have to face new challenges and it becomes a nail-biting competition for survival. You need an arsenal with extraordinary agility and capabilities that render the best results and help your business to progress consistently in the crowd. You will be rewarded with encouraging results with the social media analytics tools and you can pursue your ambitions with fervor.

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Social Media Analytics Funnel

The funnel has been for a while used as a good solid structure in marketing strategies for several years. You will frequently notice of the keywords for instance , “purchase funnel” or possibly “sales funnel” getting used to present the various kinds of tiers of manners persons carry out when making a purchase. This has shown to be a very effective structure for online marketing since it enables you to tailor your own business techniques to people at different stages inside the purchase funnel.

In web analytics applications, Google Analytics supplies a conversion funnel which offers you to imagine the user manners as people traverse throughout the many pathways on your web page on the way to the goal conversion web page. This is really a beneficial visualization device that has provided advertisers clear instructions regarding how to improve their internet sites.

With the emergence of social media though, on-line marketers have battled to find the proper solutions to assess these kinds of granular particulars as can be done with Google Analytics. There could possibly be plenty of discussions that continues in these media channels, but it’s very difficult to evaluate the Return of those discussions towards final goal conversion, which is even tougher to understand how to take action against the variety of reactions people put on the various social media channels.

Especially in the year 2010, CMO’s recognize that “engagement” alone cannot always warrant the importance of social media, and there ought to be crystal clear understand of return. This is how the funnel analysis can certainly help to create more sense out of social media marketing analytics that’s otherwise unachievable to observe. You may use the similar funnel model as with the regular purchase funnel. The social media marketing avenues become various “touch-points” that could probably flip conversations into leads to your web page that will ultimately turn in to goal sales.

The several tiers of conducts in the social media funnel triggering the foot of the funnel are:

1) Awareness
2) Subscribers
3) Engagement
4) Advocacy
5) Leads
6) Conversion
7) Loyalty

Every one of individuals stand for extremely specific conducts within the various social media components on the net, and the distinct behaviors may end up being described as a way to compute the movement of the actions at various parts of the social networking funnel.

One example is, subscribers on Twitter really means to “follow”, while on Facebook this means to “Like”. Likewise, engagement on Twitter could signify a “@” reply or maybe a retweet, and also on Facebook it is manifested through individuals commenting about the discussions or even liking specific discussions.

Much like how it really is super crucial to tune in carefully to the participants on your social media system, it is only as important to be handled by the way the users traverse throughout the unique paths within the funnel, and also evaluate whether or not they are generating it all the method to the conversion stage.

Certainly, the “funnel” is alive and properly, along with continuously to become handy as a device in marketing and advertising in order to understand the particular purchasing tendencies. To serious “dive” into your social media funnel in order to undertake demanding internet analytics measurements, please go to my post regarding social media funnels to find out more. To find out about common web analytics techniques and strategies, yow will discover more beneficial information on my blog site, in which I often go over matters related to online marketing and web & social media analytics.

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Actionable Social Media Analytics

Science of Analytics

Analytics is not just pure science; it is part art as well. Organizations that master the fine art of using analytical tools realize increased revenues and enjoy cost savings.

Last week we talked broadly about ANALYTICS. This week we dive into the “SCIENCE OF ANALYTICS.” The scientific approach involves the following four key steps:

1. Observe/define the business problem: Observation is either an activity consisting of receiving knowledge, or the recording of data using scientific instruments. The term may also refer to any data collected during this activity.

Analytics begins with observing the phenomenon and setting up the right business problem. It requires understanding the facts, to which you have ready access, and then drawing conclusions from it to identify the business problem which needs to be solved. For example, a manufacturing company is suffering from declining profits. By looking at their balance sheet we realize that revenues have declined while the costs have remained constant. Through these two facts, we can identify a simple business problem – the manufacturing company must reduce costs or increase revenue if it wants to have the same profitability as before.

2. Hypothesis: A hypothesis is a proposed explanation for an observable phenomenon. People refer to a trial solution to a problem as a hypothesis — often called an “educated guess” because it provides a suggested solution based on the evidence. Researchers may test and reject several hypotheses before solving the problem. Taking the above mentioned example of the manufacturing company, the business may have two sets of hypothesis:

a. Increase Revenue: Within increasing revenue, the firm might think of many different avenues:

Focus on Marketing – Increasing the marketing budget will enable us to increase sales and hence increase revenue.
Focus on Price – By reducing the price of our product we would be more competitive and hence increase sales, which might offset the decrease in sales/unit.

b. Reduce Costs: Within reducing cost bucket, the organization has various alternatives:

Operations cost – By reducing the operations budget (e.g. staff, electricity etc.), we will reduce costs.
Reduce Marketing budget – By reducing the marketing budget, we will save on costs.

As you can see, you can achieve increased profitability by both increasing and decreasing marketing budgets. There are several implications of each action beyond the primary implication and all need to be evaluated. The key element of the hypothesis-building phase is that you should have a mutually exclusive and collectively exhaustive set of hypothesis. This means we should think about all the possible sets of relevant hypothesis for the situation at hand and ensure they do not overlap and that together they are complete.

3. Test/Experimentation: An experiment is the step in the scientific method that arbitrates between competing models or hypotheses. Experimentation is also used to test existing theories or new hypotheses in order to support them or disprove them. An experiment or test can be carried out using the scientific method to answer a question or investigate a problem. First, an observation is made and then a question is asked, or a problem arises. Next, a hypothesis is formed and an experiment is used to test that hypothesis. The results are analyzed, a conclusion is drawn, sometimes a theory is formed, and results are communicated through business cases.

A good experiment usually tests a hypothesis. However, an experiment may also test a question or test previous results. The fundamental reason for following this process is to ensure the results and observations are repeatable and can be closely replicated given similar circumstances. Let’s continue with the example above and set up a test for the manufacturing company to learn whether increasing the marketing budget would affect revenue. In this case, we would set up a TEST where we run the EXISTING marketing programs and call it GROUP A while in GROUP B we run the increased marketing program. At the end of the observation time frame (assume 2-3 months), we would measure revenue for GROUP A and GROUP B and understand the differences. As long as the groups have a statistically significant size we should be able to repeat these results.

4. Learn: Learning is acquiring new knowledge, behaviors, skills, values, preferences or understanding, and may involve synthesizing different types of information.

Continuing our manufacturing company example, let’s assume that GROUP B performed far better than GROUP A. Let’s also assume that at the same time we increased marketing our competitors decreased it in the GROUP B target market. Now the question becomes, was the incremental benefit driven by our increased marketing or the fact that competitors reduced their marketing? Assimilating all possible and relevant information is extremely important in order to reach a good decision.

As you can tell, while scientists have been utilizing the above mentioned technique for a long time, businesses are just beginning to use it. This requires a strong commitment to the scientific process and a systematic approach to create a TEST & LEARN environment where you are constantly testing, learning and evolving to create increased bottom line benefits for a company.

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