Thalasar Ventures

Archive for April, 2007

Pay Per Post and Your Brand. What Fortune 500 advertisers should know about Pay Per Post.

I was watching episode 20 of Rockstar Startup which featured Jody, the new West Coast director of sales. She met with a few agencies on the West Coast (Gen X was one, which handles Acura). That meeting was interesting because it occurred at my favorite sushi restaurant on the West side (recognized the decor) and it raised some important issues questions that advertisers have about Pay Per Post.

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Joomla For Beginners

Given my experience it’s relatively easy for me to hire programmers and write a specification and instantly have a custom written application with a custom user interface. That experience doesn’t come easily. For people who might be looking to build a community they might lack the experience or budget for a custom application.

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The Myth of the “Passive” Internet Income

One of the persistent selling hooks to many people selling one Internet marketing package or another is the “passive” income potential of a web site. Indeed the phrase, passive internet income returns a hefty 1.2 million results so it’s a pretty common search term. It’s also a term you should immediately strike from your vocabulary and your mindset.

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Is Facebook the new Pointcast?

I was thinking about this post about how Mark Zuckerberg turned down the billion dollar buy for Facebook.com. The post seems to agree that turning down the billion dollars was the way to go. I disagree and I think not accepting the buyout was a bad move. Here are my seven reasons why

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Open Source Software Training – Staying on top of the game.

Open source software is a boon to startups. It significantly lowers the cost of a new startup by offering tools that previously might have run thousands of dollars. Keeping your software skills honed to a fine edge is the way to keep your edge both as a developer and a entrepreneur.

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Mytriggers.com – RSS pricing triggers are too complicated!

Sometimes your best researcher is one of your competitors, usually a much better funded competitor. Sometimes however you just scratch your head and wonder. I got this email from the guys that run mytriggers.com yesterday.

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Google Analytics – You need it.

When I started Brave New Worlds, web analytics was literally in it’s infancy. It was a simple set of log analysis tools such as Webalizer. Google Analytics has changed the analytics marketplace. If you aren’t using it, you should be.

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Things to Watch for when buying an online directory.

Sorry for the delay in posting. I had taxes and another ongoing dispute with another provider consumed my last two days. One of the things I have done in the past is build a web site (like thinkingmonkey.com) and then sell it. This is sometimes a tricky proposition. This post though is how to value the other end of the transaction, namely how to buy and make money with a small directory

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Who Runs Bestbuy.com’s Affiliate program?

The Best Buy Affiliate program is run by Befree. I was confused by all the consolidation in the affiliate management marketplace.

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Drug Rehabilitation Center

One of the first projects I did when I moved to New Mexico was the Centerforaddiction.org which was a directory of drug rehab & treatment facilities in the United States. I built that site because a former girlfriend struggled with cocaine addiction. In building that site I have taken a look at hundreds of addiction treatment centers near florida and checked out their websites.

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