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Accounting theory and practise

July 12th 2015 Posted at Uncategorized
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The nature of any theory is to provide a logical basis for the practice or procedure to which the theory is applied. Accounting theory has evolved over a long passage of time during which substantial changes in human behaviour and market structures have taken place.

There are two main types of accounting theory that impact the practice of accounting: Normative theory concerns how things should be done. For example, ideas about the meaning of economic income can influence the way in which regulators decide that accounting systems should measure profit.

In contrast, positive accounting theory tries to explain why things are the way they are. For example, why managers choose a particular accounting method over another, or choose not to invest in research and development activities. For policy-makers to make changes to accounting systems, they not only need to know what they are trying to achieve, they also need to understand why people are currently behaving differently and how any changes will

affect them. They will refer to normative theory for the former, and positive theory for the latter. Positive accounting theory is tested by gathering and analysing data. Usually, researchers either study a single organisation in great depth over a long period of time, or they collect a smaller amount of data about a much larger number of organisations. Analysing a single organisation may mean that the research findings are not generalizable to other organisations. However, analysing a large number of organisations to reach conclusions about the ‘average’ organisation, does not tell very much about individual cases.

Usually financial reporting provides information to users who are not normally involved in actually running the organisation. These users are external to the business. They include actual and potential shareholders, lenders and other investors. They may also include customers, suppliers, the government, and the general public. We have also seen that management use accounting information themselves. Directors, other managers, and employees are internal to the business, and use information to make economic decisions.

External users may wish to make both economic decisions and legal/stewardship decisions

These different types of decisions require different types of information. There is usually a trade-off between:

relevant information that can influence decisions about the future or confirm the outcome of a past transaction, and reliable information that is free from errors and bias and which faithfully represents economic reality. Economic decisions need forward-looking information. This information is unlikely to be reliable as no one has a crystal thought that can predict the future with total accuracy! Legal and stewardship decisions need information about the past. It is usually important that this information is very reliable, as getting it wrong may result in fines and penalties.

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Business and Predictive Analytics Training for Professionals

July 12th 2015 Posted at Uncategorized
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Aryng (A-ring), a San Francisco based analytics training company, has announced its first public analytics training workshop in the Bay Area for business and analytics professionals. This unique, 3-day analytics workshop, February 22–24, 2012, hosted at the luxurious Grand Hyatt in San Francisco, is for any professional wanting to learn analytics to make better decisions based on data. The workshop is divided into two parts: Hands-on Business Analytics Training and Introduction to Predictive Analytics Training.

In the first day of Business Analytics training, the participants acquire a complete understanding of Aryng’s Five-step Analytics Framework. They learn not only the technical aspects of how to derive insights from data, but also learn the softer skills of influencing, consensus-building, and communication to turn those insights into decisions. The five-step framework is brought home by using examples, exercises, and role-playing. The second day of Business Analytics Training, gives the participants an opportunity to test the techniques they have learned by solving a business case with their group. The group starts with a business problem, does analysis, and finishes with an executive presentation laden with powerful insights and actionable recommendations. This training is a unique and fun way to learn analytics in that participants are not required to have any technical or statistical background, but just curiosity and a desire to make decisions based on data.

The third day starts with Predictive Analytics training, where participants are first introduced to the fundamental concepts of test and learn, followed by an introduction to predictive analytics. The workshop covers the concepts behind the key predictive analytics techniques: Logistic Regression, Linear Regression, and Decision Tree, followed by case studies from Fortune 100 companies where predictive analytics helped drive bottom-line decisions and revenue. The Predictive Analytics Training also covers when to do predictive analytics versus when not to, additional training and self-learning resources, and finishes with a live demo of how to build a predictive model.

This 3-day analytics training workshop not only serves as a complete refresher for any seasoned analyst, but also as a great primer for business professionals new to analytics with a desire to learn analytics. This is a one-of-its-kind analytics training workshop, where seasoned analytics professionals from Fortune 100 companies like PayPal, Capital One, Adobe, and HSBC have come together and packaged the essentials of their analytics careers. This trove of knowledge is presented in a simple, hands-on manner, so that nontechnical professionals from Marketing, Sales, Operations, Product, and Finance can learn the key aspects of analytics alongside Analyst and Business Intelligence professionals in a short, 3-day time period. The chief instructor is Piyanka Jain, CEO of Aryng, former Head of Business Analytics at PayPal NA, an established analytics thought leader and acclaimed keynote speaker at business and analytics conferences.

Learn how Fortune 500 companies like Google, Apple, Microsoft, and others have improved their decision-making process after attending Aryng’s analytics training. Sign up today for this unique, 3-day Business Analytics Training and Predictive Analytics Training! Learn, enjoy beautiful San Francisco, and go back with confidence to your organization skilled in leveraging data to drive decisions.

Piyanka Jain, CEO of Aryng, former Head of Business Analytics at PayPal NA, is an established analytics thought leader and acclaimed keynote speaker at business and analytics conferences. For more information about Aryng, go to http://www.Aryng.com.

Affiliate marketing with web 2.0

July 11th 2015 Posted at Uncategorized
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In order to unlock your potential using what is commonly referred to as web 2.0, you must first understand at least in a basic sense, what web 2.0 is. In the earlier days of the internet, information storage, searching, and communications were based on a very linear model. Messages go from point A, where they are originated – to point B, their point of receipt.

In a web 2.0 model, the internet is far more participatory. In web 1.0 you would perhaps be able to access an online version of a static encyclopedia. In web 2.0, you can access multiple databases of constantly evolving content. One of the cornerstones of web 2.0 is interconnectedness. Users can be notified of site changes, collaboration is encouraged and feedback is facilitated.

Social networks for example are one example of web 2.0. One of the many things to note under the web 2.0 model is that you can be your own competition. An improperly handled customer service issue if left unchecked can result in a negative image of you, your product or service, and your general reputation.

Being honest and straightforward is its own reward, if for no other reason than the consequences of bad acts are not merely cumulative, but rapid and decisive. The last thing anyone needs is a lone crusader to make it their mission to ruin your business reputation. A very negative and often humorous negative campaign will spread like wildfire.

Viral marketing is an enigma of web 2.0. The ease with which word of mouth can spread is staggering. Never before has it been so easy to turn a concept, product or even a phrase into a household staple.

Blogs, social networks, and even the interlinked nature of today’s web is creating an “adapt or fade away” culture. If you don’t learn to make use of technology, you will get left behind. Now that the stern warnings have been given, here’s the good news – web 2.0 is inherently designed to make it easier to profit.

If you have a good product, good business practices, and honesty, and you combine those with the ability to seize on the existing technology as well as keep up with its advances, you’re ahead of the curve. Of course large businesses with huge budgets will always invest in technology – but the small business owner rarely takes advantage of new marketing techniques, website promotion tactics, or even bothers to write articles.

You’re now armed with potent knowledge. It used to be simple – the website was for your local clients, but not really for targeting a global market exactly. The rules are changed, and they will continue to change. For every business owner who just got done finally getting their website up and running, and is too worn down to make upgrades, do not worry about them. They will lose their market share to people like you who understand how to use the new web.

Don’t focus on what everyone else is doing. Focus on the best business practices you can implement. Focus on writing the best articles you can, on running split tests to maximize response. Focus on helping other people to be successful by providing relevant and valuable content to your list.

E. Alan Cowgill

E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and/or sold hundreds of single family and/or small multi-family investment properties in Springfield, Ohio. Alan uses Private Lenders, not banks, to fund his real estate purchases. By doing this, he has created his own private bank of ,000,000 in funds. Alan looks for situations where the seller, the lender, and the eventual homeowner can all “Win”. He is not a Realtor, but a Private Investor, author, consultant and national speaker. He has been asked to speak on the topics of ‘Investing for the Beginning Investor.’ and ‘Finding Private Lenders.’ His home study system, ‘Private Lending Made Easy’, shows new and seasoned real estate investors how to find private lenders for their own real estate business.

His website is http://www.ALANCOWGILLSTORE.INFO

Google and variety of relating products

July 11th 2015 Posted at Uncategorized
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Since Google was firstly released, this search engine has become the most giant web tool and not stopped with a search engine. The Google Inc. has widely expanded to cover a wide variety of products ranging from software, operating system to mobile phone. More interestingly, it seems that Google has also become the greatest inspiration for many manufactures as lots of products have been released using Google’s logo. Up to now, no one can confirm whether these products are really produced by this giant company or not.

A fish from Google sea

Is Google producing toilet paper?

And even soap?

Product of Reebok or Google?

Is Google’s milk better than others?

Google fridge looks so cute!

Google cake seems tasty

Wireless mouse by Google

IT workers must love this kind of shorts so much

Related articles:

Google Voice
Google Groups
Google Android

I am a web developer. I love technology and have a passion of writing articles about technology news, especially new products.

Local Google Traffic – Email Marketing

July 10th 2015 Posted at Uncategorized
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Email Marketing

“66% of those surveyed said they had made a purchase because of a marketing message received through email.”

– ExactTarget, “2008 Channel Preference Survey”

Every page on your mortgage website marketing should have an opt-in form where people can sign up to receive your emails. While text messages, Facebook and various other methods of contacting customers are important, email is still one of the most widely used technologies on the internet.

You can send various things via email:

Upcoming promotions
Coupons
Newsletter
How-to information
Anything else that would be relevant to your customers

You can send an email as often as you like, and you can do it on short notice. So if you have a special event coming up or some other special promotion that you want to remind your customers about, it’s just a matter of writing a quick email and sending it out to them a couple of days ahead of the event which you can use these

as a mortgage marketing tool to educate your customers about the products or services you offer, educate them about how to use those same products or services, or even just send monthly reminders that you are there to help if they need it or use it to send reminders of appointments or other due dates.

And perhaps best of all, email is a two-way communication tool so you can even use it to ask your customers for feedback. There are various ways to take advantage of this:

Ask them what their biggest questions are about the products you sell, so you can tailor your advertising and other promotions to answer those questions.
Ask them what products or services they want or need that you don’t currently offer.
Get feedback and testimonials from them that you can use in future promotions

When you do this, you’re not going to get responses from every customer who receives your email but the responses you do get could help you make a lot more profit simply by providing the products or services that your customers are actually looking for. This is considerably more effective than the low-tech method still used by a lot of businesses – a notebook and pen because they can go directly into your email service’s database so you don’t have to manually enter that information yourself.

Another effective way to get people to sign up to receive your emails is on your mortgage broker website, itself. Add a lead capture form (known as an “optin box”) to every page on your website so people can enter their name and email address no matter what page they might be looking at.

To increase the number of people who sign up to receive your emails, you can offer them some sort of incentive for doing so. This could be something like a free report or white paper that will help educate them about the products or services you offer, or it could be some sort of special offer or coupon that gets sent to them automatically after they sign up to receive your emails or you could do both to improve your conversions even further to promote all the reasons why a potential customer would want to deal with your business.

Explain why your company is their best choice, and what unique benefits you can offer. If you provide them with a report that helps them learn more about what you have to offer them, and then include a bit of a sales pitch at the end, it can generate a lot of new customers for your company.

You can also use what is known as an “exit popup” on your website in marketing your mortgage business, that can make essentially the same offer as the optin forms on every other page of your website, but it has been proven that these popup windows are more effective at convincing visitors to sign up for your email list.

You can also use other advertising media to help promote it. If you send out flyers, include a brief call to action on each one letting people know they can sign up to receive special offers and other information by email by visiting your website.

Treat this email list as a valuable part of your business – because it is – and promote it anywhere and everywhere you can.

Virtually everybody has an email address, and by building a list of your customers’ names and email addresses, you can keep in touch with them on a regular basis to keep your company at the top of their mind. Visit http://localmortgagemarketing.com/ to learn more online marketing techniques.

Affiliate Marketing Program- Fundamentals You Need To Know

July 10th 2015 Posted at Uncategorized
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There are all types of twists along the road that can lead you to think you have an idea of high demand. They need to be able to understand & meet the needs, desires & expectations of our customers in a safe product they are putting forth work to buy.

These four are called the simple needs or maximum requirements of a purchase. The needs are the simple reasons or the least requirements consumers are looking for a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Desires are the dimensions determining among many options. The expectations, however, are values or intangibles associated with a product or service. Expectations are actually segment “wishes” but they become important when services or products are no different. After all, the net is another place to sell products. The simple idea of demand is the same as elsewhere, as well as has been on a regular basis.

Now the second thing that ought to be thought about in finding “hot” products to sell are the level of market competition or make your product will have. Market share or level of competition is the proportion of brand sales versus the total market sales. While companies naturally define its target competitors, it is actually the consumers who in the finish determine the competitive frame, or the list related services or products that consumers think about in exercising their purchasing power. Therefore, you ought to select the market segment where they’ve a feasible leadership or at least a rival newspaper.

Third factor to think about in the search for hot products, the sale is to select the level of general interest about the product. General interest in a product helps us evaluate where our demand & competition numbers fall in to the giant picture.

Saying, if there’s tiny demand for the product, as well as competition is intense; it seems it would be lovely to put a lovely sale. But the research does not cease here; there’s one last thing to think about exactly get hot selling products that you’ve been looking for. They need to learn how other promotion products. If there’s a lovely number of them to do so may mean that it is a lovely product to enter. On reaching the final stage is to analyze & evaluate all the information you have gathered. They need to look at all the information they’ve collected from the demand, competition & promotion, as well as make a call on how to balance everything.

& here are several factors or aspects to be measured: (A) not demand means not people will buy (b) much competition means not of a benefit for all (c) much promotion drives the cost of pay per click ads, as well as competition also (d) not general interest, combined with low demand, means that there can be a lovely market, even if there’s competition putting forth work to make sales.

Michael Francis is a Lead Generation Expert with years of exp. and is the owner of Global Matrix Media. The best affiliate network in the world & accepts affiliates from all over the world Click here affiliate network. Can meet both our advertisers and publishers needs Click here affiliate marketing. Grow your businesses now! Click here affiliate.

National Nurses Week: Exciting Travel Nursing Trends Discussed with a Healthcare Staffing Expert

July 9th 2015 Posted at Uncategorized
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Omaha, NE (PRWEB) May 06, 2015

The future of nursing is influenced by many factors, from technology to a nationwide nursing shortage to an increase in educational requirements. Leslie Brown, branch manager of healthcare staffing company Aureus Medical Group, offers insight on these trends and how a travel nurse can make the most of the multitude of opportunities that exist in the nursing field.

Technology is reshaping travel nursing:

Widespread electronic health record implementation has been prevalent across the U.S. ever since the HITECH Act was introduced in 2009. Since then, three-fourths of U.S. hospitals have adopted at least a basic EHR system, according to a recent data brief from the Office of the National Coordinator for Health Information Technology. This means that nurses have become very familiar with EHRs over the past few years.

Brown states that overall, these innovations have made nursing routines more efficient and safe, especially since EHRs allow medical staff to make fewer medication errors due to online records and scanning capabilities. Additionally, she indicates that interoperability through EHRs has allowed communication between members of the medical team to become much easier.

In order for nurses to remain marketable for travel nursing jobs and full-time positions, they must become “lifelong learners” of this type of technology, according to Brown, as EHRs have become standard in most healthcare settings.

“There is continuing education both online and in the classroom … but EMR training is best done on the job, hands-on. Taking assignments that will teach different EMR systems will be the travelers’ best way to learn. Hospitals throughout the country use different charting systems, so the more they learn and know, the more marketable they will be for new assignments,” Brown explains.

Another major trend seen in the healthcare industry is the influence of value-based care, which could mean that nurses will be preparing themselves to treat a patient population that is more educated.

Assignment location and specialty trends:

Brown indicates that many travel nurses are taking assignments in the southeastern states, but that there is also interest in Massachusetts, Michigan, Washington, Oregon and California. These trends make sense, especially since these are some of the most populous areas in the U.S.

When it comes to specialty assignments, Brown says there are also a variety of choices for travel nurses. One of the biggest areas seeing growth is MedSurg nursing, especially since it covers many types of patient care. ICU nurses also are in high demand because they are very specialized, and ER, OR and L&D nursing assignments are also popular.

Career moves with a BSN degree:

Brown mentions that a large proportion of nurses are looking to get their BSN degree by 2020, as many hospitals are making a push to have their nursing staff well-versed in the particulars outlined with this degree. She suggests that if nurses have the opportunity to further their education with a BSN, then they should do so.

“We talk to students and new graduates across the country every day. They are telling us that many positions now are requiring a BSN or at the least require that they are enrolled in a BSN program when they are hired,” Brown explains.

Many of these educational opportunities are available online, which is perfect for a nurse already working with an organization or taking on travel nurse assignment. This means that there are several BSN educational opportunities to meet a nurse’s individual needs and career path. Additionally, she says that many employers offer tuition reimbursements through these educational programs. For instance, Aureus Medical has such a program for nurses seeking an advanced degree, offering $ 12,000 per degree for tuition and books for qualified individuals.

Driving factors for the future of nursing:

The nursing shortage and an increased amount of Americans being enrolled with insurance plans are some of the biggest influences on nursing, which means that nurses need to be flexible when it comes to assignments. The more experience and specialties that nurses have under their belts, the more career opportunities they will have down the road.

“For example, if a MedSurg nurse can learn to read strips and work on a telemetry floor, she’ll have more options. If a nurse on any unit has the chance to float to other units while working as a permanent staff member and learn new skills, that makes them more marketable,” Brown shares.

Besides recent healthcare reforms making insurance more available to patients, Brown also says that baby boomers reaching retirement age is requiring an increase in medical care, as well as technological advancements allowing more people to become involved in the healthcare system.

Making the shift to travel nursing:

Another big trend for RNs is taking travel nursing assignments, both for flexibility and building a resume. Although there are a lot of benefits to transition a career from a full-time nurse to a travel nurse, Brown says it is critical that RNs are prepared. Many of the places where travel nurses take assignments might be short-staffed or experiencing organizational changes. Being a self-starter, having the ability to adapt and remaining open to new learning experiences and asking questions are all encouraged for future success in travel nursing.

About Aureus Medical Group:

Aureus Medical Group is a national leader in healthcare staffing specializing in the successful placement of professionals within the fields of nursing, therapy, medical laboratory, imaging, oncology, cardiopulmonary, neurodiagnostics, and more with hospitals and medical facilities nationwide. Aureus Medical also offers services in the areas of advanced practice and physician search. With more than 30 years of experience, Aureus Medical offers a full range of staffing options, including national contract (travel), local contract, and direct hire (full-time). Aureus Medical is the largest affiliate of Omaha-based C&A Industries, a leading provider of human capital management solutions for more than 45 years.

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Free Affiliate marketing Methods that should Save your Online enterprize

July 9th 2015 Posted at Uncategorized
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Best items in lifetime are totally free, as a bundle of would declare. This especially is true with attempts in advertising and marketing one’s products. With free Internet website marketing services, it’s possible to save a whole lot. Instead of ponying up for this marketing aspect of your product or perhaps services, that bit of money may just be put in order to other important elements of this business since many info websites these days offer information regarding Search engine marketing services that includes no package price at all.

This isn’t to tell you that better give attention to plain Search engine marketing. It still will conduct your business a great deal good if you mix standard advertisement efforts including traditional and new marketing media.

Here are several free methods you could employ in making your services and products be in their most accessible, thus saleable, type.

1. Promote your enterprise through free optimization submission and also optimization.

Submit your blog to various google monthly. This will make additional people realize that your web page actually is out there. Aiming for any top search engines like google will help a lot in this kind of endeavor.

2. Improve your own articles.

Do not forget that information upon articles with good content material as traffic-bringer of websites? This time period it’s related to making these kinds of articles serve your blog better by making use of keyword tip tools that are offered for totally free. Update ones web home’s content simply by regularly looking at the standing within your keywords with the current marketplace.

3. Buy free content material.

If you will have no time to increase the WEB OPTIMIZATION or google search optimization-friendliness of your respective articles, you are able to look at no cost content from article banks. All you’ll want to do is retain the resource box of those write-ups.

4. Avail involving free complete web traffic analyzers.

These usually are tools that one could make use of without priced at you anything. Your cyberspace hits statistics are going to be produced by this kind of Internet promoting tool for your own analysis.

5. Learn for you to manipulate website design templates.

You won’t have to be far too techie-geeky every single child design your blog. Oftentimes, web design templates as well as custom-made layouts are available for the internet marketer to use.

6. Keep track of your site’s visibility.

Tools like search serps position trackers may be used to see a person’s website’s standing.

These processes are convenient to make use of given that you keep in mind that you employ and attempt to master his or her use for your own personel benefit. Just will not get obsessed using your achievements once you finally how to use these people and incorporate them inside your Internet marketing feat.

Give your enterprise an enhance by appropriately using The Blueprint Project Black Edition just as one Internet internet marketing tool.

Astrology and karma theory

July 8th 2015 Posted at Uncategorized
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A right career can set you up nicely for life. And a wrong career path can lead you to lifelong unhappiness. This is a decision that everyone has to take at some point of time in life. It is needless to say that a decision of such importance requires a very careful and well thought judgment. A careful analysis is required in this regard. The analysis has to be thorough as well. It is wise to take all possible parameters into account before going for such an analysis. Based on the analysis, you should figure out your core competence and use it as your competitive advantage to get ahead of others. Your career path should follow your core competence and competitive advantage. Finding out and measuring the influence of planets in your life can help you to make good predictions of your career. It will help you to make the right choice in a number of ways. This article discusses some of the basic astrological stuffs in order to assist you in career prediction. First thing you need to know is the degree of your Sun. It is possible to measure the degree with almost pinpoint accuracy. You have to mark the day in which the Sun moved into your zodiac sign. Then you need to count how many days are left till your date of birth. The number of days remaining will be the degree of your Sun. You must know what is the right time for you to search for jobs. You may rely on the position of planets to determine the proper time for job hunting. You need to make a serious effort in searching jobs during that time. Make sure that you’ve updated your resume in different job sites that you are registered in. Make sure not a single notice is missed in the job searching websites. Many organizations have their own e-recruitment systems in their company websites, so you need to make sure you apply if the right opportunity awaits you. Jupiter symbolizes opportunity and good luck. Saturn resembles just the opposite. Saturn resembles difficulty and hardship. When Saturn is in the same degree with your Sun, it’s time to stop looking for opportunities and concentrate on your current job. During this period of time, you need to take careful measure and take a safe strategy. Uranus transit is full of interesting twists. During this transit, many will find their dream career path. You may be forced out of your current job and find the job of your dream. So make sure you have your senses keen, sharp and open during this transit and be ready to make the ultimate switch of your career. Like the Saturn transit, Neptune transit is also a difficult one. This transit is often deceiving. It will allure you to apparently ideal opportunities. But do not do the mistake to fall in the trap. It’s always wise to keep yourself self during this transit. Lastly, Pluto transit is the time of transformation. It is the high time to show the world what you can accomplish. These are the basics of astrology relevant to career prediction. Make sure you follow them and make the right choice.

There are three types of Karma, Sanchit, Prarabdh and Kriyaman Karma. Sanchit Karma are accumulated Karma of all previous janma. Prarabdh Karma are handful of sanchit good and bad Karma that are ready to give good or bad result in this janma. Kriyaman Karm is the Karm we produce in present life. Sanchit Karma can be exhausted only by experiencing their good or bad results in the form of pleasure or pain. We can postpone or delay or mitigate sufferings caused by them by doing good karma and following some spiritual practices like Mahamritunjay Jap,Vishnu Sahastranam path, Durga Saptshati path and some dan (donations) etc. If it is possible it is better to do the same by self or can de done on behalf of somebody whose health does not permit him to do so.

It is based on the same principle that if you are hungry you will have to eat to fill your stomach and if you assign somebody to eat on your behalf , it will not do. When we do puja for self or our loved ones we put our whole will power and even though we can devote a little lesser time and could not do so perfectly even then our sincerity is rewarded by God. So, do not fall prey to these cheaters. Astrology is there to guide you in difficult phases of life. It can boost your morale by letting you know till when your bad phase will last ,when to take a big leap forward and when it is better to lie low ! Astrologers can give you spiritual guidance but they have no magical wand to vanish away all of your sufferings, only good Karma and spiritual practices can do that.

Astrovalley is an author writes the article about vedic astrology like career astrology. It provide useful information through articles on Career prediction and Career prediction

StreamSend Email Marketing: 5 Ways Engagement Tiles Speed Up Customer Response and Relationships on Websites

July 8th 2015 Posted at Uncategorized
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Sacramento, California (PRWEB)
June 30, 2015

StreamSend, the email marketing service provider, shares five tips to create Engagement Tiles™ that attract and convert customers faster and easier than traditional banner ads.

Engagement Tiles, new from StreamSend, are interactive, easily embeddable blocks of content that convert website engagement into email subscribers and in-store customers with one click, bypassing the need for multiple steps and a separate website landing page.

“Our Engagement Tiles deliver a more personalized, relevant and responsive experience than traditional banner ads,” said Dan Forootan, president of StreamSend Email Marketing. “Seeing how banner ads’ multi-step process loses too many potential customers along the way, we’ve created a single-click solution to quickly engage busy website visitors and mobile users, then nurture those relationships with targeted email communications. Here are five ways to create Engagement Tiles that attract and convert customers.”

1. Shout it Out

Tell visitors exactly what they’ll get when they click or provide their information: “Send me this coupon;” “Download white paper;” “View latest news.”

2. Put on a Show

Video and graphics call attention. Add a video or animated GIF to content tiles to make them interactive and attention-grabbing.

3. Be Grateful – and Smart

Add a call to action and link to your form’s “thank you” message to take visitors one step further into your funnel. Include an offer, an information request or an e-newsletter sign-up form.

4. Make an Offer They Can’t Refuse

Don’t make viewers think twice about your offer. Be sure to make the value proposition clear and concise.

5. Easy Does It

Engagement Tiles are perfect for mobile keyboards and short attention spans. Typing is hard

on virtual keyboards. So, collect only the information needed to get the relationship going, then follow up via email to build your customer profile.

Find out how easy it is to streamline user engagement and remove the need for landing pages and other conversion barriers, click here to read more and sign up for a 30-day free trial, compliments of StreamSend Engagement Tiles.

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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