Thalasar Ventures

Category : Big Data

iCare Announces Partnership with ZirMed

San Francisco, CA (PRWEB) November 15, 2014

iCare, the enterprise cloud EHR provider, today announced it will be partnering with ZirMed®, the premier cloud-based enterprise business and clinical performance solution for healthcare. With the partnership, iCare plans to integrate ZirMed’s suite of revenue cycle solutions within its cloud-based EHR, beginning with ZirMed’s clearinghouse capabilities. iCare’s EHR is embedded with big data capabilities, which gives its clients a modern and adaptive technology foundation to focus on patient care.

“We feel that today’s legacy, on-premise EHR solutions are not flexible enough to help provider organizations navigate the complex and ever-changing challenges of the industry,” said Don Cook, chief marketing officer at iCare. “Our solution helps healthcare organizations achieve cost-savings by significantly cutting the time and resources traditionally spent on technology upgrades. This was one of the main drivers in our decision to partner with ZirMed, as it is another organization that values the same cutting-edge, cloud-based technology that we do.”

ZirMed optimizes fee-for-service healthcare business performance for more than 200,000 providers, helping them enhance their revenue cycle and drive bottom-line results. ZirMed offers clients a complete solution that solves key problems ranging from coding issues and claims rejections, to payer and patient reimbursement challenges, revenue leakage, data analysis challenges, and more.

“ZirMed’s business and clinical performance platform and iCare’s enterprise EHR have great synergy as both are native to the cloud and provide highly complementary functionality,” said Kim Labow, vice president of marketing at ZirMed. “We’re pleased to team up with a forward-looking company like iCare to help enterprise-level health systems navigate constant regulatory change and focus on patient care.”

“We’re pleased to team up with a forward-looking company like iCare to help enterprise-level health systems navigate constant regulatory change and focus on patient care,” said Kim Labow, vice president of marketing at ZirMed. “Our two organizations have great synergy as both of our platforms originated in the cloud and provide a complete user-friendly offering with in-depth analytical capabilities.”

iCare’s enterprise-level EHR enables the systematic collection of electronic health information for individual patients or populations, which can be shared across various healthcare settings and facilities. The technology helps health systems improve clinical documentation and data-capture while streamlining clinical workflow. iCare shares data by utilizing a secure cloud architecture that enables on-demand, enterprise-wide information systems and other information networks or exchanges to call on real-time data.

About LLC

iCare is the leader in cloud-based enterprise applications for Health Systems. iCare provides a unified Electronic Health Record designed for today’s hospitals and the way people work. Delivered in the cloud and leveraging a modern technology platform, iCare offers a fresh alternative to traditional solutions. With the iCare Enterprise Cloud EHR, healthcare providers can focus on patient care, not software. To learn more, visit:

About ZirMed®

Founded in 1999, ZirMed is the nation’s only company delivering proven cloud-based business and clinical performance management solutions to meet the challenges of managing population health and optimizing fee-for-service and fee-for-value reimbursements. ZirMed combines innovative software development with the industry’s most advanced transactional network and analytics platform to improve the business and process of healthcare, give organizations a clearer view of their financial and operational performance, and streamline critical connections between providers, patients, and payers. ZirMed’s industry-leading technology and client support have been recognized with awards from KLAS®, Healthcare Informatics, Best of SaaS Showplace (BoSS), and Black Book Rankings. Our nationwide network facilitates, manages, and analyzes billions of healthcare transactions, driving bottom-line performance with population health management, clinical communications, comprehensive analytics, eligibility, claims management, coding compliance, reimbursement management, and patient payment services—including credit card processing, online payments, statements, estimation, and payment plan management. To learn more, visit

iCare, CareLine and CloudVista are registered trademarks of LLC. All other trademarks are respectfully acknowledged.

Media Contacts:

Don Cook

Chief Marketing Officer LLC

800-784-8045 x5200


Katie Schur

Aria Marketing for ZirMed

Telephone: (617) 332-9999 x214

E-mail: kschur(at)ariamarketing(dot)com

FierceWireless, FierceTelecom, and FierceCable Announce Second Annual Fierce Innovation Award Winners

WASHINGTON, DC (PRWEB) November 12, 2014

FierceMarkets ( announced today the winners of its third annual Fierce Innovation Awards: Telecom Edition. The Fierce Innovation Awards is an operator-reviewed awards program from the publishers of FierceWireless, FierceTelecom, and FierceCable.

Jason Nelson, Publisher of FierceWireless, FierceTelecom, and FierceCable, says, “As the Innovation Awards program grows each year so does the level of innovation we see from our entrants. To that end, we are thrilled to be able to offer applicants a unique channel to share their products and services with such an esteemed panel of judges from major global operators.”

Honorees were selected by an exclusive panel of carrier-only judges including Ralph Brown, Chief Technical Officer, CableLabs; Cameron Coursey, VP of Product Development, AT&T’s Emerging Devices Organization; Mattias Fridstrom, VP and Head of Technology, TeliaSonera International; Daniel Gurrola, Vice President, Strategy and Business Development, Orange; Andrew Ip, Senior Vice President of Infrastructure and Wireless Technology Management, Cablevision System Corporation; Ron Marquardt, Vice President of Technology, Sprint Innovation and Architecture; Dan Murphy, Director, Verizon Innovation Program; Tom Nagel, SVP and GM of Wireless, Comcast ; and Marci Saaijenga, Vice President, Technology Quality and Control Office, Cox Communications, Inc.

Judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience.

The five “Best in Show” Winners are:

        Best Green Installation

        Procera Networks, Inc.: RAN Perspectives

        Best Cost-Saving Innovation

        Guavus: CareReflex™

        Best New Revenue Creator/Enhancer

        Payfone, Inc.: Payfone Signature

        Best Technological Problem Solver

        Arbor Networks: Peakflow Threat Management System

        Overall Best New Product/Service

        Openet: Real-time Offer Manager

The Fierce Innovation Award Winners are:

Cable TV/Advanced TV & Video Networks:

Cable & Video Network Architecture

Edgeware: Edgeware Video Consolidation Platform (VCP)

Set-top Boxes & Related Devices

Sling Media, Inc.: Slingbox M1

Over-the-top Services

Kaltura: Kaltura OTT TV


Adobe: Adobe Primetime

Wireless Networks:

Next-Gen Deployment

Avvasi, Inc.: Q-SRV

Cell Sites

Nextivity: Cel-Fi Duo

Traffic Offload

Nitero: NT4600

Metrocell Backhaul

AOptix: Intellimax

Wireline Networks:

Data Communications

Guavus: CareReflex™


Ciena: 8700 Packetwave Platform

Last Mile/Edge/Access

California Eastern Laboratories: MeshWorks™

Data Centers

BTI Systems: BTI Cloud Networking Solution

Network Support, Software, Service Delivery

Conditional Access, Digital Rights Management and Authentication

Payfone, Inc.: Payfone Signature

Cloud Services

Voxox: Voxox

Service/Session Creation, Orchestration & Delivery

Stream: IoTx


Openet: Real-time Offer Manager

Network & Device Security

Arbor Networks: Peakflow Threat Management System

Network Test & Measurement

Procera Networks, Inc.: RAN Perspectives

About FierceMarkets

FierceMarkets, a wholly owned subsidiary of Questex Media Group, is a leader in B2B emedia, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets’ wide array of publications reaches more than 1.3 million executives in more than 100 countries.

Current publications include: Energy: FierceEnergy; FierceSmartGrid; Smart Grid News Healthcare: FierceEMR; FierceHealthcare; FierceHealthFinance; FierceHealthIT; FierceHealthPayer; FierceHealthPayerAnti-Fraud; FierceMedicalImaging; FierceMobileHealthcare; FiercePracticeManagement; Hospital Impact Telecom: FierceWireless; FierceCable; FierceDeveloper; FierceOnlineVideo; FierceTelecom; FierceWirelessTech; FierceWireless:Europe / TelecomsEMEA, Telecom Asia; Life Sciences:FierceBiotech; FierceBiotechIT; FierceBiotech Research; FierceCRO; FierceDiagnostics, FierceDrugDelivery; FierceMedicalDevices; FiercePharma; FiercePharmaMarketing; FiercePharmaManufacturing; FierceVaccines; FierceAnimalHealth Enterprise IT: FierceBigData; FierceCIO; FierceCIO:TechWatch; FierceContentManagement; FierceMobileIT; FierceEnterpriseCommunications; Finance: FierceCFO; FierceFinanceIT; Government: FierceGovernment; FierceGovernmentIT; FierceHomelandSecurity; FierceMobileGovernment; Marketing & Retail: FierceCMO; FierceMobileMarketer; FierceMobileRetail; FierceRetail; and FierceRetailIT.

Channel Mark Ventures Increases Its Stake In Cognitive Code’s SILVIA Technologies

New York (PRWEB) November 05, 2014

Cognitive Code Corporation announced that it has approved a major equity add-on growth investment from existing investor Channel Mark Ventures. This is Channel Mark’s second such equity investment in Cognitive Code since 2012. Specific financial terms were not disclosed.

The transaction allows Channel Mark Ventures to progress towards its declared strategic objective of owning larger stakes in a network of technology and e-commerce based companies. The funding also marks another strong validation of Cognitive Code’s technology and growth trajectory. Their SILVIA platform is a complete system for the development and deployment of artificial intelligent applications to almost any platform, with a technological core that allows humans to interact with computers in completely natural and intuitive ways.

“We believe Channel Mark Ventures investment speaks to two themes: Their continued confidence that we are the industry’s leading conversational intelligence platform, and the fact that both business enterprise and consumer demand for our SILVIA technology is seeing rapid acceleration and Channel Mark wants to be part of it, now and into the future,” said Leslie Spring, CEO and founder of Cognitive Code. “Today you have many major tech companies like Google, Facebook, Twitter and IBM all hard at work in their labs trying to develop and crack the AI space with their own solutions. We on the other hand already have our sales force on the playing field and delivering our patented SILVIA artificial intelligence technology solutions to a broad base of clients, from the private sector all the way up to major Fortune 500 companies. The demand for our technology just in the past 6 months has been absolutely explosive. We’ve been scaling out our sales teams, support, and services. We are doing our best to keep up with the demand. But we’re certainly not complaining.”

Companies are indeed investing billions to create applications in business intelligence systems, intelligent search, translators and many more. Such AI applications are intended to reduce costs, improve customer satisfaction and productivity and increase bottom-line revenues. Cognitive Code will use the additional funds to further advance its growth initiatives, the ongoing development of SILVIA core based applications and technology products.

“We meet with so many companies each year and we select only the very best to invest in. Cognitive Code was one such organization that hit our radar a couple of years ago. We noticed that they had that special matrix that demanded and captivated our attention. A a solid business team, a connected vision, an exciting company feel and a technology that was way beyond anything that we had ever seen before. We were thrilled with the original opportunity to invest with them. Now we are making a commitment to be on-board with them for the long haul” said Danny O’Shea, CEO of Channel Mark Ventures. He added, “Time has passed by quickly, and this has been a tremendously exciting ride. We are the benefactors of working with people of solid character, who just happen to be the best at what they do, and offering a technology that is simply game-changing. Needless to say this was not a very difficult decision for our company to make. Cognitive Code is clearly on a path to accomplishing some really special things and we are really fortunate to be part of this journey and we want to continue to add value as partners in this relationship.”

About Cognitive Code

Cognitive Code Corporation is a privately-held company specializing in the development and deployment of practical conversational artificial intelligence systems, based on their proprietary patented SILVIA technologies. SILVIA is a complete system for the development and deployment of intelligent applications to almost any computing platform or operating system, with a technological core that allows humans to interact with computers in completely natural and intuitive ways. For more information on Cognitive Code, please visit

About Channel Mark Ventures

Channel Mark Ventures is a seed and early-stage venture capital firm focused on investing in information technology start-ups and individual entrepreneurs. The firm targets companies that have a focus in the Information Technology, Internet and Consumer, Healthcare Information/ Big Data and Clean Energy sectors. Channel Mark Ventures invests in companies that use technology to change the way people experience the world. Advised by technology and product leaders, the Channel Mark team has the extensive operational and technical expertise to make smarter investments and help our portfolio companies succeed. For more information on Channel Mark Ventures, please visit

AgilePoint Wins Case Study of the Year Award from Business Intelligence Group

Mountain View, CA (PRWEB) October 30, 2014

AgilePoint ( announced today that it has been named the winner of the 2014 BIG Awards for Business Case Study of the Year by the Business Intelligence Group for their nomination of Reed Exhibitions’ cloud-based RX-T2N application.

AgilePoint nominated Reed Exhibitions Australias’ implementation of their internally named RX-T2N – Reed Exhibition Transaction to NOVA Integration application. This system integrates and synchronizes (parallelizes) their flagship CMS system supporting exhibitor and event planner enviroments (NOVA),, the Reed Exhibitions’ web site exhibitor registration system, and numerous external exhibition vendors’ web site registration systems along with a marketing automation system. The system runs on AgilePoint’s cloud platform-as-a-service (PaaS) system hosted on Microsoft’s Azure Cloud.

The RX-T2N system provisions data from various registration sites directly into the data store for use in reporting, forecasting, and campaign management as well as integrating with a marketing automation system (Eloqua) by collecting both typical registration data and ten to fifteen marketing-question responses by attendees for use in future target marketing. RX-T2N also automates the enterprise workflows, prioritizes registrations according to business rules, manages record de-duplication, and has cut processing times from days to seconds. Additional features include automated resubmission of problematic registrations, error notifications and escalations, and full audit trails for all process steps.

The BIG Awards specialize in recognizing top-performing companies and organizations with a proprietary judging process scored by well-known and experienced leaders and executives from around the globe. “The winners this year epitomize what is going right with companies,” said Russ Fordyce, Managing Director of the Business Intelligence Group. “The sheer amount of innovation and the renewed attention to the customer experience was a common theme. According to the Business Intelligence Group, “Unlike other industry award programs, business people, those with experience and knowledge, judge the BIG Awards. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above their peers.”

“We are both proud and honored to work with Reed Exhibitions,” said George Barlow, AgilePoint’s Vice President of BPM & Cloud Solutions. “Reed Exhibitions is an innovative market leader that is transforming their business through the use of cloud-based, process-centric applications. We thank Reed Exhibitions for helping AgilePoint achieve this award and for partnering with us to show the world how leveraging process-centric enterprise applications and cloud services orchestration can produce remarkable business results.”

About Reed Exhibitions

Reed Exhibitions is the world’s premier exhibition organizer, with a network of 34 offices worldwide including offices in the UK, US, Europe, Asia and Australia, and a rapidly growing portfolio of events and partners in the economies of Brazil, Russia, India, China and the Middle East. This global perspective enables them to share local knowledge and world-leading expertise and resources for the benefit of their customers worldwide. They have over 50 years unrivaled experience in developing, marketing, selling and organizing exhibitions and events and excel in creating brand leading, highly targeted events where people from around the world can come together to do business, network and learn. With a unique network of offices and international sales promoters, Reed Exhibition’s market reach is extensive: in 2013 over six million participants attended their events. With a staff of 3500 exhibition specialists they have a growing portfolio of over 500 events in 40 countries including trade and consumer exhibitions, conferences and meetings, ranging across 43 industry sectors – from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions delivers contacts, content and communities with the power to transform businesses. Reed Exhibitions is a division of Reed Elsevier, a world-leading provider of professional information and workflow solutions in the Science, Legal, Medical, Risk Management and Business sectors.

About AgilePoint

AgilePoint, a leading provider of process-centric application development tools and Business Process Management (BPM) software products, has 1,300+ on-premise and cloud deployments in 25+ countries. AgilePoint customers use AgilePoint “Smart Steps” technology to build enterprise applications that connect people-to-people, people-to-systems and systems-to-systems. By leveraging tools they are already familiar with like Visio, SharePoint, Office 365, Salesforce, Oracle, NetSuite, Dropbox, Box, One Drive and Google Drive, AgilePoint customers build both mission-critical and everyday process applications in half the time of most BPM products while modernizing their IT experience and maximizing ROI for their enterprise. AgilePoint products are providing the power of process automation applications to manufacturing, energy, financial, insurance, healthcare, government and many other types of organizations.

North Shore-LIJ Health System Selects Explorys Big Data Analytics Platform to Support Research, Quality and Pay for Performance Initiatives

Cleveland, OH (PRWEB) October 28, 2014

Explorys, the leader in big data-driven healthcare transformation, today announced that the North Shore-LIJ Health System (North Shore-LIJ), one of the nation’s largest health systems, has selected Explorys to support its research and pay-for-performance programs, improve care quality, and reduce unnecessary costs across its enterprise. North Shore-LIJ will also take advantage of Explorys’ market leading risk models to accurately stratify patient and member populations for optimal allocation and direction of care management resources.

North Shore-LIJ’s health insurance plan, CareConnect, which is currently live on the New York State Health insurance exchange, will leverage the Explorys Platform to stratify patient populations and identify at-risk members for interventions that will ultimately improve quality and reduce the total cost of care. North Shore-LIJ will also use the platform to conduct more accurate and comprehensive pay-for- performance reporting and improve associated revenue streams.

“In looking for a big data analytics partner, Explorys stood out to us based on its scalable enterprise cloud architecture, which will allow us to get up and running quickly, so that we can start to analyze our data to support pressing research and quality-based initiatives,” said John Bosco, CIO, North Shore-LIJ. “Explorys’ ability to help us accurately stratify our patient population, including both our CareConnect members and the patients we serve at our 16 hospitals and more than 400 outpatient physician practices throughout the metropolitan area, will enable us to devise actionable care plans to ultimately provide our entire patient population with quality, coordinated care.”

North Shore-LIJ will leverage Explorys’ Hadoop-based big data and analytics platform to access and analyze clinical data to enable its renowned research organization, The Feinstein Institute for Medical Research, to compete for funding and more effectively recruit relevant participants for its studies. With this capability, the organization expects to significantly increase enrollment in research studies across a multitude of research areas.

“The shift from a fee-for-service to a value-based model of care and the convergence of payers and providers is accelerating rapidly. North Shore-LIJ is actively positioning itself to succeed in this new model of healthcare, which we firmly believe will result in improved care and reduced costs for everyone,” said Stephen McHale, CEO, Explorys. “We are excited to provide North Shore-LIJ with tools to obtain a better understanding of its entire patient population across the continuum of care, and support critical, innovative research initiatives.”

Inspired by physicians and informatics leaders, Explorys combines the most powerful healthcare-computing platform in the world with turnkey solutions for clinical integration, at-risk population management, cost of care measurement, and pay-for-performance solutions. Explorys’ cloud-based platform is currently serving 22 integrated healthcare systems, 340 hospitals, and over 300,000 providers to identify patterns in diseases, improve treatments, and outcomes.

About North Shore-LIJ

One of the nation’s largest health systems, North Shore-LIJ delivers world-class clinical care throughout the New York metropolitan area, pioneering research at The Feinstein Institute for Medical Research, a visionary approach to medical education highlighted by the Hofstra North Shore-LIJ School of Medicine, and healthcare coverage to individuals, families and businesses through the North Shore-LIJ CareConnect Insurance Co. Inc. North Shore-LIJ cares for people at every stage of life at 17 hospitals and more than 400 outpatient physician practices throughout the region. North Shore-LIJ’s owned hospitals and long-term care facilities house more than 6,000 beds, employ more than 10,000 nurses and have affiliations with over 9,400 physicians. With a workforce of about 48,000, North Shore-LIJ is the largest private employer in New York State. For more information, visit

About Explorys

Founded in 2009 as an innovation spinoff from Cleveland Clinic, Explorys provides the healthcare industry a secure, cloud-based analytics platform that leverages big data for clinical integration, predictive analytics, and business intelligence. Its platform enables the country’s leading provider organizations to more effectively leverage their data to improve care quality, patient satisfaction, and deliver value-based care. The Explorys solution supports Population Health Management and Accountable Care models while applying the power of massively-parallel data processing to save lives and make healthcare affordable. Since its inception, the Explorys platform has been adopted by 22 major integrated healthcare systems with 275 billion data elements, 48 million unique cared-for-lives, 340 hospitals, and 300,000 providers who collectively deliver $ 63B in care annually. For more information, visit


Phoenix Marketing International Reveals the Consumer Hurdles Ahead for Apple Pay

Rhinebeck, NY (PRWEB) October 22, 2014

Casting a light on the short interval between the Post-Apple Pay announcement and the Pre-Apple Pay launch, Phoenix Marketing International releases findings from a large-scale consumer survey on Apple Pay and currently marketed payment apps. About 2,700 smartphone owners were interviewed online as part of total sample of over 4,000 household financial decision makers that provided insights on the consumer payments market in general. More detail can be found here.

The survey quantified a huge reservoir of untapped usage potential for payment apps. There are currently some 9-million smartphone households that have used a smartphone payment app – but there’s an additional 8-million households that already have an app ready to use on their phone and don’t use it. Converting installation to usage would increase the user base by nearly 50%. Why the gap? What can Apple Pay and other app providers do to harness this hidden potential?

    Hurdle #1 links back to NFC itself. NFC credit or debit cards have a 13% penetration rate overall but a 48% rate among those who have used a smartphone payment app. NFC card users have largely driven the early adoption of NFC apps. “Despite industry efforts to communicate the security of NFC transactions, 40% of smartphone owners aren’t buying it”, said Greg Weed at Phoenix Marketing International. “This group thinks ‘tap and go’ is a barrier, not an inducement, to app trial. By a two-one margin, consumers give lower security ratings to an NFC transaction than a magnetic strip card transaction.

In this context, Apple Pay’s big coup was to focus on security and privacy as the consumer end-benefit itself by adding fingerprint, chip (secure element) and most, importantly, the benefits of tokenization. “Of all transaction types measured for consumer perception of security, the tokenized transaction benefit was rated the ‘most secure’. Apple has a positioning leg-up here but NFC concerns may still retard adoption for some.

    Hurdle #2 focuses on field execution. Non-app users with ready-to-use apps variously reported ease of set-up, merchant acceptance and customer support issues posing as barriers to use. Among users, 38% reported transaction problems at the point-of-sale. 64% of those with an installed app who haven’t used it have contacted customer service or technical support and a quarter of this group came away from the call still not knowing what to do.

“This presents an executional opportunity for Apple Pay and points to the need for improvement in how current app providers make themselves accessible and helpful to consumers,” added Mr. Weed. “Given the difficulty of finding the right phone number at the right time, it would make be logical for app providers to feature the technical support service number – or a chat number –right in the app itself. In the case of Apple Pay, the ease of set-up with Passbook and iTunes should not be taken for granted because the current research showed that 38% of iPhone users don’t have a payment method linked to an iTunes account and 71% don’t use Passbook.

    Hurdle #3 is Apple Pay’s strong stand on payment privacy at the expense of personalized retailer rewards. Apple made this move intentionally and it will likely earn the brand a large foothold in the payment app market. This positioning will hit home for many. As a result of security breaches, 51% of smartphone owners have become more worried about how much of their personal information is in the hands of merchants; and 39% have become less comfortable receiving personalized suggestions based on their past purchases. Yet, when push comes to shove, consumers love a deal: 37% of smartphone owners prefer a shopping-only app that provides rewards and improves the shopping experience. An additional 39% prefer a shopping app combined with a payment function and 23% are happy with a payments-only app. “This trade-off is certainly not lost on Apple, given their iBeacon technology, but it’s an issue Apple will need to work through in order to maximize Apple Pay’s market presence over the long term” Mr. Weed.

With the sales of iPhone6, the distribution of the Apple Pay app dwarfs the installed base of competitive apps. As Apple Pay goes live, the importance of executing the launch to maximize actual usage is the new priority.

The Phoenix report, ‘Apple Pay and the New Environment for Mobile Payment Apps’ is part of an ongoing research study, Consumer Payments Monitor. For more information, please contact:

Mark Sutin




Greg Weed



About Phoenix Marketing International

Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.

Media Contact:

Marisa Katz


203 617 7228

Growing Board Interest in Big Data Puts CIO 'Squarely in the Discussion'

Growing Board Interest in Big Data Puts CIO 'Squarely in the Discussion'
In a recent survey of 250 global executives, 85% said the board of directors was a primary or strong influencer of Big Data analytics adoption strategy within their companies. The CEO … The report also integrated some survey data from the health-care …
Read more on Wall Street Journal (blog)

These 2 Wearables Are Taking Aim At A Big Healthcare Problem
But two companies are deciding that they want to tackle big problems in healthcare using wearables. The problem in this case is … The badge also records information and transfers the hygeine data to a wireless base station. Here is a video of the …
Read more on Medical Device and Diagnostics Industry (blog)

Healthy S.F. care option extended again

Healthy S.F. care option extended again
That's good news for many participants – 31,965 as of the last count July 1, or a little more than a third of The City's 87,000 adults who don't have health insurance, according to the most-recent Department of Public Health data. A recent search for …
Read more on San Francisco Examiner

Bump: Higher standards, big data transforming auditor's office
If she is re-elected, Bump said she will expand the use of data analysis to evaluate state agencies. The Legislature has also charged the state auditor with assessing a 2012 law aimed at reducing costs and improving quality in the health care system.
Read more on Enterprise News

ClearStory CEO: How Apache Spark is helping bring analytics to the average Joe
Lies, damned lies and big data: How firms get analytics wrong – and how to get it right … Mulligan said ClearStory technology is particularly being taken up by companies in consumer packaged goods, media and entertainment, healthcare and retail.
Read more on ZDNet

Latest Big Data Healthcare News

Ebola Outbreak A Test For Data Mining, Analytics
"Big data doesn't replace traditional data sources or surveillance networks in watching for outbreaks — it helps make them better," Hendrix said. "And when the worst happens, data helps medical professionals and public health experts do their job …
Read more on InformationWeek

Big Data Equals Big Jobs: New Educational Programs to Help You Snag the
Whether you look at companies in finance, retail, healthcare, entertainment, sports or education, their big data needs will only grow in size and sophistication which in turn means they'll need the right people and tools to gain a competitive edge and …
Read more on Umbel (blog)

More than LGBT: A Student Scientist’s Journey at Centenary College

Shreveport, LA (PRWEB) October 09, 2014

Centenary College of Louisiana’s Eli Capello ’15 is an artist, churchgoer, meditator, friend, brother, son, and most recently the voice of transgender scientists in a Nature science journal article, “Diversity: Pride in Science.”

Released in September, the article explores the current climate for scientists in the LGBT community. While lesbian, gay, bi-sexual, and transgender (LGBT) individuals are experiencing less discrimination in general, there is still work to be done in the science field for all minorities. From stories of LGBT scientists finding solace in labs and research, to individuals expressing the fundamental loneliness that comes with such an emotionally charged label, a variety of voices explored what effect coming out in the workplace has done to their careers. Capello, a neuroscience major from Prairieville, Louisiana spoke on transitioning at age 18 and the inherent social complications of sex reassignment.

“There’s a reason you’re supposed to go through puberty before you get to college,” said Capello in the article.

Capello has had a dynamic experience as a Centenary student while undergoing his transition. While a first-year, a few students refused to use male pronouns when referring to him. Others attributed his academic success to getting special treatment because professors felt pity for him as the “trans-guy.”

“Things are a lot different now,” said Capello. “When I came in, it’s safe to say no one knew anything about being transgender. But now policies and attitudes have changed. The Admission office didn’t have anything to help trans students identify their gender, but now they do because of groups like Safe Zone and the Diversity Committee.”

While studying neuroscience at Centenary, Capello has discovered the science discipline is a meaningful place for him to explore his personal life and career goals. When asked whether science has helped him understand his transgender identity, Capello says it’s the other way around.

“I’d say not being in right body helped me understand science,” said Capello. “It helped me understand how to question things. When someone transitions, they work with a therapist to describe why they feel male or female without using body parts. You have to become an articulate person to describe something as complex as gender.”

Capello is as passionate about gender equality as he is about LGBT issues. Much of his impressive science career has been devoted to eradicating sexism in research. In his latest project he produced a manuscript with former Centenary professor Greg Butcher that identifies a gender bias in Parkinson’s Disease research. Despite Parkinson’s being a disease that affects a very sex-specific part of the brain, their findings showed that female rats were used far less than male rats in studies. Only 20 percent of male scientists used both male and female rats in their research while 50 percent of female scientists utilized both genders.

“Because female rats have a pretty regular cycle, some scientists think it’s a waste of time to use them for research and that it probably ‘won’t make a difference,’” said Capello. “But nowhere else in science would we just assume something doesn’t matter. We would test it.”

In another project, Capello was urged to collect data on both male and female oxycodone addicts but found it challenging to find statistics for women. Citing a recent incident involving the FDA’s failing to revise Ambien dosages for women who are accidentally overdosing on the sleep-aid, Capello sees taking the physiological differences of men and women into account as a big issue in scientific research. The lack of female testing is not surprising to Capello considering the gender disparity in science disciplines.

“Girls come into labs and do not feel as confident because they have been told science is for geeky white guys,” said Capello. “Then they make mistakes that further confirm what the head honcho of the lab already thought about them. I’ve been in labs where people who identify as female have been treated very differently.”

Part of the reason Capello found the Nature article important was because it illustrated the need for diversity in the workplace both for personal and scientific growth. Increasing the number of scientists from underrepresented populations such as members of the LGBT community will advance gender equality in research and subsequently improve healthcare for everyone.

After graduation, Capello hopes to attend a graduate program and pursue a Ph.D. in neuroscience. He once thought he would need to hide his transgender identity to succeed in the field, but has recently realized there is no reason to veil his story.

“I have faith in myself that being in the south and out has given me a backbone that I probably wouldn’t have developed if I had gone to school in a more progressive area,” said Capello. “I don’t feel like it’s going to hold me back. I’ve worked really hard to be where I am today.”

Capello is a member of Nu Rho Psi, the National Honor Society in Neuroscience, and a recipient of the Nancy M. Christian and Point Foundation Scholarships. He is the Centenary Diversity Committee intern, volunteers at the Highland Center and Martin Luther King Health Center, and is the director of the Shreveport Chapter of Louisiana TransAdvocates. Capello is a student worker at the LSU Health Sciences Center-Shreveport in the Pharmacology, Toxicology, & Neuroscience Department. Following his diabetic retinopathy research project with classmate Chantel Lee, Capello will teach graduate level students at LSU Health Sciences Center-Shreveport how to operate the machinery he crafted for continued research.