Thalasar Ventures

Category : Uncategorized

The Sourcebook


Samsung Fascinate Says Yes To Bing No To Google

It is hard to imagine how a smartphone today wouldn’t come with a Google search system provided within it. After all, Google leads the pack of search engines by leaps and bounds above Yahoo and  Bing. But this is what Verizon is doing with the newly launched Samsung Fascinate, as it has done in the past with other phones. The Samsung Fascinate, recently released, is a smartphone powered by Google’s Android but makes Bing the default search engine. If one even looks for a Google search option on their phone, it won’t be found. This has numerous customers angry. So why did Verizon do it?

It comes down to money and Microsoft apparently was willing to pay Verizon to replace Google Search with Bing. Consumers are angry because they feel Verizon doesn’t have their interests at heart as much as their own bottom line. The deal between Verizon Wireless and Microsoft was reported to be between $ 550 million to $ 650 million over a five year period. According to the Wall Street Journal, the deal exempts Android handsets, such as Droid, from the provision that Bing become the default search engine on Verizon mobile devices. Right now Verizon Wireless is the largest wireless carrier in the US with 89 million subscribers.

So Verizon made the deal and began installing the Bing app on a large number of their devices, including BlackBerry from the server side. When people started to notice prior to the Samsung recent Samsung release, there were a lot of complaints sent to the company. Verizon stated that they wanted their customers to now have easier access to context-relevant searches; this is why they used Bing.  Verizon promised that with Bing customers would have a large variety of choices in the packages they were installing. Customers didn’t think so – feeling with the push toward Bing and the lack of Google gave them actually fewer choices.

People were possibly angrier at being pushed into the decision rather than given a choice or even being alerted that all they were going to get when they made a purchase was the Bing app.

So how does the Samsung Fascinate relate to all of this? This is one of Verizon’s newest releases and yes, it is doing the same thing  – no Google. By now, people have discovered how to override the default apps and put in a navigator app for Google, but does this make it right? Will consumers continue to put up with this? Maybe, as people are loving the Fascinate. The phone has been compared to be a midway point between HTC’s Droid Incredible and the Motorola Droid X. It has a 4-inch screen, which is a size bigger than the Incredible and a size smaller than the Droid X. The Fascinate has 2 GB of internal storage and 16 GB on MicroSD. The battery is said to be better than competitors with a n 1500 mAh.

Could the Fascinate have sold more versions had Verizon not made the deal with Microsoft to push out Google? It is hard to tell. It is even more difficult to see what Verizon will do now? Will they pull the Bing icon from the webpage; will they download the free Google search client and put it on the homepage or bury it? Will they continue putting out new phones minus the Google app? They made a deal and as the largest carrier in the US, will their customers feel betrayed enough to drop them or deal with it?

Chad Figueiredo is COO of Global Repair Solutions which specializes in Blackberry repair. GRS is ready to serve your repair needs including iPod repair, iPhone repair, and iPad repair. The expert technicians can diagnose and repair your device with no-hassles and at a competitive price. For more information, please visit http://www.globalrepairsolutions.com.

Related Bing Analytics Articles

Google Earth Video Tour

How to create a Google Earth Video Tour

Google’s virtual globe software lets you do all sorts of cool things, from exploring shipwrecks to getting up-to-date weather forecasts. One of my favorite features is the ability to create and share video tours. If you’ve been on holiday you can use the software to relive your adventures, flying from location to location, and returning to all the sights you saw along the way. You can add descriptions for each place, complete with links and photos, and even record a narration to go with it – a bit like a director’s commentary. Recorded tours can be saved in Google Earthy exported to your hard disk, emailed and shared online.

1. To create a tour, fly to the starting point and zoom in until you’re at the right position. Click the Add Placemark icon. A yellow pushpin will appear. Click and drag this into place. You can also manually adjust the Latitude and Longitude co-ordinates. Give the location a name.
2. You can change the pushpin placement icon to something else by clicking it and selecting one of the alternative choices. You can alter its color, scale and opacity, too. Google Earth also lets you use custom icons. Just click the button and browse for a suitable image file.
3. You can enter a description for the location, use HTML and add links. Style, Color lets you change the color, size and opacity of the label and icon. You can fine-tune the placemark’s default 3D position, including its range, heading and tilt, under View. Click ‘Snapshot current view’ to save it.
4. Click OK and the first stop on your tour will be added to the My Places panel. If you need to make changes, right-click the entry and select Properties, it’s worth creating a folder for all the placemarks. Right-click My Places and select Add, Folder. Give it a name and description.
5. Drag the first place into your new folder. Fly to your next destination, create a Placemark for it, and save it to the folder. Repeat the process for your other stops. When you’ve finished, click on the folder. You’ll see a little Play Tour icon at the bottom of the panel. Click this to begin your tour.
6. Google Earth will now fly you from location to location, pausing briefly at each Placemark along the way. A set of controls at the bottom left will let you pause, resume, rewind and fast-forward through the locations. You can also loop the tour. The controls will fade out of view when not in use.
7. Adjust the speed of the tour by going to Tools, Options and clicking the Touring tab. Use the sliders to change the length of time between features and the wait at each one. You can have Google Earth display a balloon showing information about each stop.
8. Click the ‘Record a Tour’ (camera) icon. This will open the recording tools. Zoom out of Google Earth to the ‘world view’, and then click the Record button to record your tour. Explore the first location, rotating around interesting buildings, and then click the next stop in your folder to fly there.
9. The Audio button lets you add optional narration. When you finish recording your tour, click the Record button again and Google Earth will play it back. If you’re happy with the results, click the Save icon and give the tour a name and description. It will appear in the My Places panel.
10. To share your tour, right click it. Share/Post will let you upload it to one of the Google Earth Community forums. Just select the board you want, sign up or log in, and complete the post. Email will let you send the tour, as a KMZ attachment via Gmail or your default email program.

By: Francis David

Francis helps people understand Hughesnet Network and knows all of the DISH Network Packages and DISH Promotions. He can also help you compare DIRECT TV vs DISH Network service to find the best DISH Network deals for new customers.

Find More Google Webmaster Tools Articles

Save your Family from Overeating and Binge Eating

I have this nightmare: I am out in the cold, with the smokers, clutching my doughnut…

This nightmare of mine was caused by an advertisement of Kaiser Permanente that was on TV recently. Needless to say, it made a big impression on me: I pondered over it for days. It’s the add where the highways are occupied by cyclists instead of cars, the vending machines display apples instead of candy bars, and people stare in amazement at a cigarette stump which is displayed in a glass case in a museum. It speaks of a time in the future where something like smoking would be beyond comprehension.

Imagine such a world… Now imagine such a world if you are someone with an eating disorder such as binge eating or compulsive overeating.

I strongly believe that the winds of change are blowing when it comes to eating. People are tired of being overweight, yes, but they are also tired of the emphasis on thinness instead of health. Children are obese, and parents are very worried. Doctors are warning against the dangers of being overweight, but we know that there are just as many dangers related to under eating, starving your body or purging in order to be thin. Diets have been the thing to do and have been a billion dollar industry for many decades, but people are getting fed-up: Diets are not working, on the contrary, obesity and eating disorders are at an all time high.

Something needs to change, but what?
The thing is, all this attention on having to eat less, finding the right diet, and hitting the gym can make things worse. People become angry and more obsessed. They don’t want to give up the things they love, they are used to and many of them (including my generation) grew up with rich food and plenty of it.

It definitely reminds me of smoking: A few decades ago smoking was something people did because it was cool and romantic. It made you look more mature and independent. We all bought into it, and even though I didn’t smoke myself, I also thought a man who smoked had a certain rugged aura, and a woman who smoked made a statement. Smoking was widely promoted in the media and nobody cared much about the hazards and medical consequences.

The same thing is going on with food: We see what it does to our bodies, our children, and our lives, and yet we keep on buying some special “treats”. We keep on having social gatherings that is all about the delicious, fat and sugar laden food. We keep seeing how thin and beautifull people eat unhealthy food on TV, and we keep elevating food to the place of comforter, stress reliever, and special reward for a job well done. Just think about the general attitude people have about the weekend or when they take a vacation. It basically comes down to: “Out with the salads and fruit, I am treating myself to some “good” food!”

Now, listen, don’t get mad. Maybe you are one of those awesome people who have already pulled in the reigns and turned your life around to truly live healthy. If so, I honestly applaud you.

Or maybe you are still reluctant to change, and I’m hitting a nerve right now. The fact is, you have my sympathy. I am still on the journey. I have made some changes, but overall I am still in need of a great deal of change. I love to entertain, and I plan the menus around “special food” and make “special dishes” when people come over. One problem: Those dishes are not the ones I would make for myself to stick to my healthy eating plan. This happens partly because I want to impress with my cooking skills (even though most health conscious people are not even impressed) and partly because I think that it’s expected. There are for sure some people who come over to my house, expecting to eat all the rich foods and delicious deserts they have been craving all year long. Here’s the catch: They look wonderful because they don’t live like that anymore. I, on the other hand, get stuck with extra weight, dull hair and bad skin, because I still entertain and eat like this way too often.

Maybe it’s time for me to get with the “salad times”, jump on the “subway-wagon”, and give in to the “fruit salad” pressure on a permanent basis. Part of me really wants to, and part of me already mourns the three layer chocolate cakes and corn chowder that will have to go. This is probably why I’m only a “half-health-freak” and not a whole one.

My generation and I might have to adjust our thinking. I see my son’s generation: They’re still having their mocha’s and cake, but they share a piece and they ask for dark chocolate. I see so many young people walking around with Jamba juice, and when you want to buy a Sub-way sandwich at a food court in the mall, you have to be prepared to stand in a long line of texting, talking and laughing teenagers.

I’m afraid if I don’t change, I’m also going to be caught, holding my doughnut, out on the front deck, while all the healthy people are inside munching on their fish kebabs. Our society has pushed out the smokers, and I feel truly sorry for them. It’s not easy being hooked, and dealing with people who are prejudice against you and your habit. I’m afraid the same prejudice and pressure is coming our way, if we persist in our overindulgence. We hate those people who push and pry, but we know that they’re right. We know that we’re endangering our lives and that we’re taking others with us

Don’t get me wrong: It’s not easy! Actually, to change, can be excruciating. If you have been eating like this all your life, loosing your comfort food can be compared to loosing a loved-one. If “comfort food” was there through your difficult childhood, your lonely teenage years, your late nights studying for finals, your celebrations, your painful divorce, your losses and your joys, then you don’t say good-bye in a day, a month or even a year. It takes time, but it has to be done. Yes, for your children, your husband, your marriage, your health but most of all for you… to be okay as a human being, to know that you’ve changed with the times and that you can live in this hour, free, without having to hide your way of living.

If you want to learn more about How to Stop Binge Eating by yourself then you might want to have a look at my program called “Women Struggling with Food”. This Online Program for Women with Bulimia and Binge Eating Disorder can teach you how to stop binge eating for good.
site-eatingsdisorders

Related Bing Analytics Articles

3 Simple Tips To Stop Binge Eating

Binge eating can be pretty difficult to overcome. But not so if you can follow the below given tips. You may find it a little difficult to stick to these tips initially. However they should become easy after a while. When that happens, you may find your binging habit is quickly fading away.

1. Delay Eating:Whenever you want to eat something, the best thing you can do is to stop yourself from immediately reaching for the food. Delay a little bit from having the food. Many times you may find that the craving for the food has diminished.

This can be a very effective strategy to overcome impulsive eating. Binge or impulsive eaters immediately grab food whenever they feel like eating. Just delaying a little by 10-15 minutes can have profound effect in diminishing the food cravings. You will feel more in control. It can be difficult initially to implement this advice, but you can do it with a little bit of determination and practice.

2. Rate Your Hunger Intensity: Many times you are not really hungry but just want to eat food for the good feelings it provides. The question is how do you differentiate whether your food cravings is due to real hunger or not. A simple technique is to rate your hunger.

Whenever you feel hungry, give a rating from 0 to 10 with 0 being not hungry at all and 10 being very very hungry. If your hunger rating is less than 3 or 4, then resist eating. Wait till you are really hungry (rating more than 4). If the rating is less than 3, then have a glass of water. This can fill your stomach and the food cravings might go away for some time.

3. Distract Your Mind: Binge eaters are usually obsessed with food. They think about food most of the time. The trick is to overcome this habit by distracting your mind.

When your mind starts thinking about other things then you can overcome the binge habit with relative ease. Find a hobby or activity that you like and enjoy. Take time out for engaging in such activity. It could be as simple as having a chat with a group of friends in some serene settings.

When you keep yourself engaged in doing things you love then you will stop turning to food for comfort. This in turn will help to stop binge eating for good.

Check out fat loss 4 idiots review. Read about fastest ways to lose weight.

Bing vs. Google: The Search Engine Debate

“Who’s playing against OSU this week?”

“I don’t know. I’ll google it.”

Although Google is the only search engine to pop up as a part of speech in Webster’s, the search engine giant has been feeling the heat from competitor, Bing. Our first whiffs of Bing came from word association TV spots that made us laugh but got us thinking: what IS this thing?

So we googled it. And what we found was a slick screen and a search bar, leaving us with a new question: how is this any different from Google?

What’s the difference?

To start off, Bing’s homepage differs from Google by keeping it interesting with its ever changing photo. However, Google’s plain screen has its advantages. The all-white look is sleeker, making it seem less cluttered. Users feel like they’re starting with a clean slate.

Once a search is conducted, Google brings up a litany of results ranked from most to least relevant. It’s new Google Instant feature attempts to give users that extra push towards more specific searches to make the more relevant searcher even MORE relevant.  Bing takes a slightly different approach by categorizing answers into instant answers, deep links, multimedia and other relevant categories. This targets user results and makes them easier to shift through. Google does provide results filter options on its SERP, but the user must filter the results manually.

When it comes to Google vs. Bing, it’s hard to say which is “better”. In the end it depends on what you’re looking for in terms of search.

More than results

If you want to go beyond getting good results, Google has the upper hand on the extra “stuff”. Things like Gmail, Google Docs, Google Talk and Google Reader make it easier for Google to keep users coming back. If you’re chatting with a friend on GChat and need to look up some info before sharing a presentation from your Google Docs, no doubt Google will be on the brain.

Staying on the SERP

Many users find the ability to stay with their SERP important. Bing wins out with these users as it provides ways to preview results without leaving the SERP. There is even an option to share the previewed result via Facebook, Twitter or over e-mail. Bing’s video search plays videos when the cursor crosses over them, allowing users to see what they video is about without having to open a larger video or leave the SERP. Similarly, its image results bring up a results bar on the left side of the screen after a result is chosen. Although Google is comparative in filtering both videos and images, Bing keeps users on the SERP, making them happy.

Quantity of results

Google still outranks Bing in the overall quantity of results pulled. However, this does not mean each result is as relevant as the results Bing provides.

Travel Searching

Bing’s travel search options trump Google in a big way. Bing has a separate SERP for travel searching that provides all the info you need to book your flight or hotel. Google trails by only sending the user to a new travel site like Expedia or Travelocity.

Mobile Searching

Google stays on top when it comes to mobile searching. With mobile search becoming the dominant way of searching, Google wins here. Being the default search engine in the newest smartphones has its benefits.

Maps

In terms of location searching, Google and Bing are in a deadlock. Although Google was first to come out with its maps and Street View, Bing came back with comparable maps and the Bird’s Eye View. When it comes down to it, location searching depends on brand loyalty.

So, which is better?

Bing and Google have their wins and losses, but which is better? Again, it does depend on what you want. If you prefer more time on your SERP and targeted results, Bing is your go-to. However, if you’d like to chat, share docs, e-mail and get more results, Google’s got what you need. Essentially, Bing may do search better but Google does it more.

Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.

Find More Bing Analytics Articles

Bing Chen: South Delayed For Five Years How To Do Beijing

Bing Chen: South Beijing how to do five-year delay

To use every drop of water

good, apart from raising water prices, but also from the legal, Education , Environmental protection And research aspects of looking for water and energy conservation programs. Can be said that the world has provided us with the possibilities and reference samples, key is whether the links in a chain all of their work.

North water diversion to Beijing five years of planning delay, the capital of water resources carrying capacity makes experiencing unprecedented pressure. Beijing Water Authority to determine appropriate time this year to raise water prices by the price leverage to urge businesses and residents to save water; will also develop fixed water management approach, 40 high pollution, high energy, high water consumption will be ordered out of Beijing Enterprises, a large green space, golf courses, country parks and agricultural irrigation will be replaced with recycled water.

These measures to alleviate the tension of water resources in Beijing is to play a role. However, more needs to ease the water shortage Beijing think of a way.

From the overall governance environment, protection of water sources clean is imperative. According to reports, from the bustling capital, an hour by car, went to Hebei’s “Cancer village” summer mat village here seems to be an abandoned world, sanitary, Plastic Bags and other trash all over the place, dogs, cats, cows and other living thing a lie is half fixed, the lethargy, and high-polluting enterprises out of the water, through underground pipes into the village side of the river Qiu Bao, exudes suffocating odor. Around Beijing, like the depth of contamination Baoqiu River so there are many rivers, not complete control, Beijing is difficult to save the brink of ruin in the groundwater.

How scientific water use, water, love the water, has become a worldwide problem, the global water shortage in cities and countries are to protect water resources and conserve water as the most important strategy. Practices in Australia, it is worth Beijing and other Chinese cities study and reference. In 2005, the Australian federal and local levels of government invested nearly 400 million Australian dollars, will be all over the country’s 16,000 km of open water channels one after another into a closed pipeline. To encourage water conservation, the Australian Government to release water for each household manuals, information on family saving measures to help residents replace the water-saving taps and shower heads, install flow regulators, etc., will also take a bath, laundry water recycling use. These measures allow residents 30% water savings? 40%.

Relatively abundant water resources in the United States, but some towns are in the unremitting efforts of the water. Such as the Los Angeles area city town of Mongolia, a population of only 63,000, but the Government is held every year “to the water, giving residents free water-saving toilets,” the project, and is responsible to the residents to install. Water Services staff also regularly speak to the primary and secondary water courses, water-saving publicity release the information to know people from small water.

Develop energy legislation and the establishment of the United Kingdom ” Energy Efficiency fund “to encourage businesses to conserve energy, build-saving society; France introduced Energy Conservation Code standards, and urges saving water and energy enterprises and citizens; Singapore water in moderation, while increasing the use of new technologies open up new sources of water, waste water recycling in made considerable progress; Japan has even more energy and water conservation through the production and consumption, small to large light bulb Car “Energy” has become Japan’s business card.

Therefore, to use well every drop of water, in addition to raising water prices, but also from the law, education, environmental protection, scientific research to find water and energy conservation aspects of the program. Can be said that the world has provided us with the possibilities and the reference sample, the key is able to inter-related to their work. Financial Crisis has made economic growth, ensuring employment to become a top priority, but the relaxed environment and energy conservation efforts. We should clearly recognize that such big cities of Beijing, the security people’s livelihood should be from the full range of remediation and water resources “scarce goods” began.

I am an expert from China Bags Wholesale, usually analyzes all kind of industries situation, such as metal bistro chair , folding wood rocking chair.

More Bing Analytics Articles

Google Search Engine

Google Search Engine had been used by people from a longer time period and at the same time its history of the search engine had been laid back from about 1945. This came into being from a lot of effort of two students and thus after the approval of their efforts it came into being. The search engine had been in the running phase for a greater extent and during its running phase it was used by many people and thus till now it is also used by a larger number of populations. Before Google came into being it was given many new names but later on its name changed onto Google and then it was introduced among all the people and its popularity increased too.

On this search engine people can find each and everything which could not be found through other search engines. Moreover it can be found out that Google has one of the greatest numbers of shares among all the other search engine companies and thus this search engines is becoming famous and known to all people on daily basis. Different types of search engine provide people with all sort of relevant information. Google is one of the top most important website that is used by many people for searching purposes.
Search engine along with its companies have many different types of objectives which they want to achieve. In Canada people can search for many different website they want to. Recently Google had decided to update its website. They have said that they want to update their new department for peoples purpose. Through the complaint page people can provide their different complains to people. Google had been doing a lot of benefit for the people. Apart from providing the information Google also provides people with the raking facilities as well which means that people can also rank their websites on Google Page Rank as well.

Google had been providing people with many different products and services. Around the world Google runs in many different parts of the world and Google in Canada had made the lives of people quite simple and throughout this they can search everything they want to gaze at their usage. People had said that they like this very much and through this people can see the type of information they want to see. Google had been awarding different companies as well and even apart from this they had been working a lot.

On the other hand Google have its different home page in all its countries. However Google had gained much of the fame in many different parts of the world and it is anticipated to be liked by many people. Google was the invention of two PhD scholars and their hard work led to many different conclusions. In Canada and America Google is used to a greater extent and it is liked by many people more than there. Currently Google is trying to invest in many different projects and back in 2008 it invested its much of the money in a project which was basically and energy project.

Visit SEO, SEO Company

Related Google Webmaster Tools Articles

Microsoft Bing to Get Archives from French National Library!

His predecessor, Jean-Noël Jeanneney, was a fierce opponent of Google’s foretells to make them online, Google Book Search. Jeanneney called for Microsoft to network to digitize versions of over a million papers in its archives. Microsoft’s Bing hunt engine will give elite action to seek outcome from the annals more prominent. That predicted, Gallica, has already scanned 1.25 million out-of-copyright documents from the annals’s archives, using optical eccentric recognition to mark the passage on a veranda of metaphors, it In return, Microsoft will make pursuit outcome from the archives of the French National Library, the world’s books and put them presented through a seek engine on its spot. Instead, it announced that it would partner with French courts last year.

Microsoft too launched a book scanning cast, but abandoned it in May 2008, saying that it could see no way to check the two organizations announced Thursday. In line with that foretell, Microsoft procedure to recommend better access to the French National Library’s Gallica catalog when it launches the French form of possible users of the files’ archives worldwide, Racine said in a speech. During a stay to Paris this week, Microsoft CEO Steve Ballmer signed a union with Bruno Racine, the files’ head, to upsurge Bing’s access to the archives. The concord will increase the number of its Bing explore engine, now in beta hard.

The crowd will give open access to the gratify of the documents from search results, and will add a visual search tool based on 40 million pages and the records can give parallel prominence to quest results from other pursuit engines, plus Google. The store is non-sole, import that Microsoft can give similar access to other essay archives, and make money from it. Google’s accost has been to inspect undivided libraries extensive of books, whether under copyright or not, something that the French National Library’s outlook to U.S.-owned seek engines may be softening under Racine’s bearing. The apportion is a precursor that landed it said.

No money will change hands as an effect of the pact, which is making it easier for funding of Europeana, a European Union mission to digitize cultural the E.U.’s cultural treasures, and under his leadership the French National Library launched its own digital store. In hassle with libraries and publishers to make their digitized archives searchable.

This article is provided by courtesy of SEO Australia a SEO provider company. For more information on search engine optimisation contact SEO Experts

Bing’s New Strategy, Force the User to Capitulate

I was at a family member’s house about one week ago, went to use the computer to check my email and something appeared different. Something a little strange lurked; there was no quick way to use Google as a search engine.

Where the Google toolbar used to be, there was a Bing toolbar, where the Alexa bar used to be, there was a Bing toolbar.

Can They Capture the Market?

Not totally, but from this maneuver Microsoft’s Bing will gain a lot of search share. While MAC computers still use Google and there is no option to download a Bing toolbar (ironic because Google and Apple are seemingly bigger competitors than Apple and Microsoft), more people, in this economy, are buying PCs. This could be true for a long time. Yes, the iPad and iPhone will help a little, but it won’t do anything close to drastic.

Despite buying a PC, the younger generation will still download Chrome or some other browser conducive to Google searching. Conversely, for those who are lazy or don’t know about these specialty browsers, it appears that they are looking at a Bing life sentence.

Additionally, when the economy turns, more and more companies are going to have the need to replace old computers. Subsequently, more and more companies’ employees (decision makers as well) are going to have to turn to Microsoft’s search engine. You can circumvent it, but going to a 3rd party website prior to finding what you want is tedious for a population who has become decidedly lazy due to the web.

It is my true belief that Bing can get a 5%+ gain from this little trick. However, I would not be surprised if a Google vs. Microsoft heavy weight court battle commenced over this subject. Though, by the name any decision would be made on this matter, it would be too late.

Some Subsequent Business and Marketing Implications:

Online marketing companies

Mainly this concerns your online media and SEO companies. To stay in business, they are now going to have to study the Bing algorithm. The public knows very little about the search engine, though to really dig deep and find out what makes it tick will take a lot of time, a lot of studying and we all know that people are lazy. Though, I do recommend that you learn the algorithm. It’s not as difficult.

Google looses advertising revenue geared towards the older generations

Despite the fact that most young adults are buying MACs, American’s older generation (60yrs and up) is almost definitely going to stick with the PC. Therefore, they will be forced to use Bing. That is unless grandma figures out how to download Chrome and piling on an Alexa toolbar (mirrors the Google algo) on top of that.

Drug companies will then bring in swarms of marketing personnel to figure out how the older crowd searches Bing and their particular usage of the search engine. Wilfred Brimley will become more of an internet sensation than Justin Bieber.

MACs get some of the 40 – 55 age group

The word is going to get out quickly that PCs are, indirectly, blocking Google. This may present an opportunity for MACs to sell to the older, upper-middle class consumer. They won’t get the aforementioned crowd, but they will make a go at it.

Google continues to fight to make their PPC campaign work, but it will now see more roadblocks

There has been a lot of speculation around Google’s new ad platform. They need one because, for most companies, there is no ROI generated from the advertising model. It’s a long explanation as to why this is, but let’s put it this way, corporate America, the failure is more your fault than theirs.

Microsoft’s marketing team may have to come to work and beat the PPC model

After getting beaten badly by Apple and Google as if they were the Cleveland Browns, Microsoft’s marketing team may have to come back from the South of France, Mexico or wherever they have been hiding. They then have to stop letting the interns run the advertising: “Los-links” equals “Loss-Dollars.” The PPC model won’t bring Microsoft back to glory. On the other hand, if Microsoft can pull something off, they may take a chunk of B2B advertising to Google’s behalf.

 

Ken Sundheim runs KAS Placement, an executive sales and marketing recruitment agency Media Headhunters Sales Chicago Employment Agencies and KAS also has a marketing division in New York City NYC Headhunters Sales NYC Recruiters Recruiters

More Bing Analytics Articles