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How Does Bing’s Results Page Impact SEO

October 18th 2015 Posted at Uncategorized
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Bing has now been around for a couple of months and, although it has failed to change the face of search and seriously rival Google as Microsoft undoubtedly hoped, it is now providing Yahoo with a strong contender for second place in the search wars. While Google is definitely still going to be the primary focus of search engine optimization companies Bing is certainly too big to be ignored. Bing has brought with it some fairly substantial changes to the established set of 10 organic results and this article is going to look at some of these changes and analyze how they might impact SEO.

For the last decade there have been few major changes in the way that search engine results pages (SERPs) display their results. Google have moved towards a combined results page which pulls extra results from image, video, product, news and local searches but the basic set of 10 organic listings still remain; with Bing Microsoft have changed this. Bing splits its results page into 3 columns: the right contains paid advertising (as seems to be the search engine standard now); the center contains the organic listings and the right contains an ‘explorer bar’. The main changes Bing brings affect the center results common and the new explorer bar.

The most dramatic (and potentially worrying for search engine optimizers) change comes by cutting the organic listings from 10 down to 5. It is widely reported that the lower in the results a page is listed the fewer clicks it will get and new five page one results have been forced onto page 2. However these 5 results are not the only ones to be displayed, instead Bing automatically provides further sets of results based on similar searches conducted by other searchers. What this means for SEOs is that Bing actually provides greater scope for long tail key phrases to be found by searchers. To demonstrate this, a website might be optimizing for the phrase “Edinburgh Hotel” previously they would be unlikely to show up for an “Edinburgh” search, but Bing automatically notices that “Edinburgh Hotel” is one of the most common searches and automatically provides some specific results on the “Edinburgh” SERP. Ultimately while this means generic search terms will be harder to rank for, the more targeted long tail key phrases will land on more SERPs.

The explorer bar furthers the long tail search suggestions by providing a list of quick links to these suggested topics, as well as the standard list of “similar searches”. The explorer bar also provides a search history which, despite being pretty useful, has no real effect on SEO.

In the end Bing will not turn the SEO world upside down, it may well prove harder to hit the first page for general terms, but long term keyphrases (generally the ones that transform well) will be more likely to hit the first page.

I recently launched my new website and decided to employ a local website design Edinburgh company to do SEO for me and the results were excellent.

Chasing Bing – The Truth Behind the Hype

October 18th 2015 Posted at Uncategorized
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In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?”

In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly created, much hyped search engine. And to answer the first question, what’s up is MSN’s umpteenth attempt to create a search engine that garners a significant amount of market share from its more formidable rivals – namely Google and Yahoo!. Microsoft has not been shy to promote the new engine; the current advertising campaign is estimated to cost around $ 100 million.

How is it going so far? It depends on who you listen to. The metrics vary wildly, depending on the source you consult. In a recent analysis of statistics, Hitwise ranked Bing as the seventeenth most popular website out of 450,000 (citation: Crum, Chris. “More Bing Numbers Than You Can Shake a Stick at,” WebProNews, June 13, 2009.), while StatCounter noted that the engine was in third place behind Google and Yahoo!. ComScore’s ratings showed that Bing increased MSN’s average daily searcher penetration by 1.7% (from 13.8% to 15.5%). These numbers and ranking criteria are enough to make anyone’s head spin. But, when you get down to it, the event everyone is looking forward to is what will happen when the budget runs out, and the promotional period ends. Will searchers remain loyal or return to Google and Yahoo! and never look back? Nobody can really tell if any positive results are sustainable over a long term period.

Most reviewers put Bing in a good light, noting its ease of use and searching options, and some are even scrutinizing the accuracy and relevancy of Google and Yahoo! results against Bing. In the June 08, 2009 edition of B to B magazine, for instance, one reviewer appreciated the shopping comparison tool while another stated that searchers seeking refined results will be more likely to take advantage of Bing. Admittedly, the engine’s clean, streamlined look is pretty exciting; the home page features a new, interactive image each day; searchers click on certain parts of the image and trivia, facts, or additional links pop up. But after that, a simple search will provide users with results similar to its counterparts – images, video, maps, news, and the like.

Another Iteration – This Time with a Pretty Bow

But there are a few reasons not to get so excited. Number one – we have no idea where the market will settle and if the market share for Bing will continue to grow. Without this data, there’s no way to say if tailoring a website specifically for Bing is worthwhile, especially if it negatively impacts existing Google and Yahoo! rankings. Number two – no matter which stat you look at, Google still owns the lion’s share of the search market; add Yahoo! to the mix and Bing is dwarfed. Number three – Microsoft has no track record of success in the search world; its developers and visionaries have tried many different search iterations, so far to no avail. The company is banking on two things: the quality of the engine and a willingness to spend money to promote it.

And, finally, number four is a byproduct of MSN’s past explorations into search engines; the brand name is construed by many as a liability that carries a somewhat negative connotation. Possibly, a good option would be to take the MySpace/NewsCorp route. When MySpace was bought by NewsCorp in 2005, business went on as usual; MySpace was just MySpace. NewsCorp understood what made MySpace ‘cool’ was its reputation of independence. Yes, it was crushed by Facebook down the road, but that’s a different story. Microsoft chooses to end every Bing commercial with blatant ‘by Microsoft’ wording and logos as if this is a positive – I’m not sure that it’s necessary or even wise.

In light of this information, what’s a search engine optimization company do?

Two Ways to Approach the Situation

Irresponsibly:

1. Optimizing for Bing at the potential expense of other engines that have long-term records of market share is foolhardy. At the end of the day, Bing may be new and exciting, but it still possesses a tiny amount of market share in comparison. A prudent search engine optimization company will likely recommend waiting until the numbers stabilize before charting a course of action.

2. Compromising for Bing at the expense of Google and Yahoo! is not wise. A search engine optimization company can certainly optimize for Bing, but hopefully not at the sacrifice of current rankings on more popular engines.

3. Assuming that Bing will have a static algorithm is foolhardy; if Bing does indeed gain market share in the coming weeks and months, black hat practitioners will try to “game” the system, meaning that we can expect the algorithm to change and evolve rapidly. What works on Bing right now may not work in a matter of weeks.

Responsibly:

1. However, a forward-thinking search engine optimization company can be prepared by creating test sites that are optimized specifically for Bing and learning as much as they can about the algorithm.

2. If ideal rankings are achieved, then your search engine optimization company can determine how these rankings translate to Google and Yahoo!. Obviously, it will be important to follow these statistics closely to see if Bing can gain and maintain ratings or if it will mimic Microsoft’s history of poor engine performance.

3. Your search engine optimization company should also locate specific pieces of the Bing algorithm that do not compromise rankings in Google and Yahoo!, but that may help rankings in Bing. Finding attributes of the Bing algorithm that can be applied to your website that will garner higher Bing ratings is obviously in the best interest of the site; we just want to make sure that existing rankings aren’t compromised on the road to success.

The Proof Is in the Pudding

Not surprisingly, this is not the first time we’ve had clients calling us because of some new search engine. And like any other search engine optimization company, we’ve certainly seen this hype before. There was a time when people were asking us if we were optimizing for the search engine iWon. (Anyone remember that? Didn’t think so.) To a lesser extent, when Ask.com launched a media blitz a couple years ago touting its new features, many of our clients asked (no pun intended) what our course of action was. With a historical 3% market share, the answer was “not much.” We watched as the numbers blipped upwards for a very brief, but stellar moment, and then fell back to previous levels. Of course, any good search engine optimization company will follow these types of numbers closely, but they won’t take the reliable engines that they’ve been driving for granted.

Scott Buresh is the founder of Medium Blue, a search engine optimization company. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide. He was also a contributor to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google (Wiley, 2004). Medium Blue has local and national clients, including Boston Scientific, Cbeyond, and DeKalb Medical, and was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Contact Medium Blue now to see how we can help you achieve your online marketing goals.

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Stop Binge Eating With Your Emotions

October 17th 2015 Posted at Uncategorized
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Binge eating is characterized by what seems to be an inability to stop eating or an irresistible urge to eat. We all occasionally gorge out, especially around the holidays or special events. But it is when this pattern of eating occurs with regularity that it becomes a problem.

This eating behavior also frequently happens when you are on a weight loss plan. This is because dieting is not just about changing the foods that you eat, it is also about changing behavior. And for most of us, changing behavior is more than just saying that you are not going to do something anymore.

When dealing with these situations, you first need to realize that eating of this type is almost always a sign of a deeper emotional problem. Some of these circumstances have to do with the lack of control you feel over certain parts of your life, or with you simply not wanting to deal with certain bothersome events in your life. Instead you compensate by eating an enormous amount of food.

Even though you may not be conscious of it most of the time, your behavior is intrinsically linked with your emotions. As such, trying to pull off a major behavior change will be that much more difficult if you do not at least acknowledge that emotions will play a big part in this process. You may not consider your new diet a major change, but if you have trouble sticking to it, then it probably is.

Dealing With Your Emotions to Stop Binge Eating

Here are some steps you can follow to deal with binge eating or those occasional boughts of overeating.

Acknowledge that part of why you are eating is emotional If doesn’t matter if it is out of pleasure or pain, an emotional component is there. Simply acknowledging this fact is your first step in learning how to deal with it.

Identify the triggering events This could be something as simple as being in the habit of eating certain types of foods at certain times of the day, some family problem that is not being dealt with, or that constant thought in your mind of what you are not suppose to eat.

On the other hand, the most effective way of finding the triggers will be to determine the underlying emotional cause that your binge eating is masking, and deal with it. This will require some soul searching on your part and dealing with those issues that you had been avoiding or denying.

Believe you can change Now that you are aware of the triggering events, you must believe that you can change your response to them. Regardless of the triggering event, some people believe that they just like food too much to stop eating. Needless to say, those are just your emotions talking. What is missing is the proper motivation to change this behavior.

If you were told that the food you were about to eat would make you gravely sick, you would have no problem not eating it. The trick is to find at least one reason that is powerful enough to motivate you to eat with moderation without having to believe that it will make you sick. The challenge of this technique is finding a reason that has a greater emotional impact than the desire to binge eat.

Once you have dealt with these causes or at least learned how to reframe them in a manner that is psychologically more manageable, you will feel a greater sense of self-control and your desire to overeat will lessen, if not simply fade away.

Go easy on yourself You probably won’t make these changes overnight, so go easy on yourself when your slip-ups occur. Since your mind works to manifest in your real life what you think about most, it’s important to remember your successes, no matter how small, and not your mistakes.

Yes You Can

In short, no matter how overpowering binge eating may appear to be in your life, you can change. By focusing on the emotional component in addition to the types of foods you eat, your persistence will have you reaching your weight loss goals quicker and easier than you thought possible.

Check out the latest news and information on diets, weigh loss products, and exercise at http://www.How-to-Burn-Fat.com

BING – Can Microsoft Topple Google?

October 17th 2015 Posted at Uncategorized
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Let’s get ready to Ruuummble!

Microsoft has put on the gloves and is calling out the heavyweight champ…Google.

Contender: Bing, Microsoft’s new “Decision Engine” is a state of the art tool ready to meet any “surfers” need. Their layout is very clean and friendly to the eye. By creating Bing, Microsoft is hoping to move beyond the user’s experience and help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. Microsoft has done their homework; thus, targeting the 30-42% of unsatisfied users.

Champion: Google’s search engine in by far the king of all search engines. When we talk about keywords, Pay Per Clicks (PPC) ads, Search Engine Optimization (SEO) and search rankings, it’s all in relation to Google. Additionally, to the everyday Joe (and Jane), Google is a household name. Google has branded themselves well…they are synonymous with the word “search”.

Scorecard: After spending several hours comparing both engines, this is my findings: Overall: 10-9 Bing
Bing has a “clean” look and feel to their presented pages. They also offer additional sources to the left and bottom of each page. Very thoughtful and insightful.
The travel section is uniquely impressive. Input your departure location and final destination and Bing will assist with the best prices. Bing will also advise you if that price will fluctuate.
As far as videos, all I can say is WOW! All you have to do is place your mouse over the thumbnail and it starts playing! Unbelievable feature!
OK, what about still photos. Well, when “mousing” over the photo, the image expands and gives you an option to “see similar images”. Pretty cool.

In my opinion, Bing offers the best advance in search technology; therefore, is a much better option than Google. Now, can it topple the champ? Not necessarily…at least not in the immediate future. However, Microsoft has really impressed me with their overall end product. I’ll give Bing a fair chance and start utilizing their services.

This comparison report is between BING, Microsoft’s new “Decision” search engine and Google’s search engine. Microsoft has done their homework and is a formidable challenge to the champions belt.

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Google Places

October 16th 2015 Posted at Uncategorized
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Get your business listed and optimised for the top of Google Local (Places) google places seo Australia today for as little as only $ 6 a week.

Why optimise your business in now?

1. Theres only Top 7 spots available in each suburb
2. Unlimited leads (you dont pay per click or per lead)
3. 82% of all Australians go online to find their local business
4. 92% of all Australians online use Google
5. 12 times more people use Google than Yellow Pages Books
6. 18 times more people use Google than local newspapers
7. Due to high use of iPhone & smart phones Google Places is the first choice in search
8. Be found easily by existing customers looking for your number
9. Get called by new opportunities in your local area
10. Jump ahead of your competition
11. Google Places mini-site featuring photos, testimonials, opening times, details about your business
12. Get quality targeted website traffic
13. Detailed statistics showing you who is searching for you, where they came from and what theyre looking for
14. 90 Day Money Back Guarantee Top 7 within 90 days or your full money back
15. 12 months support & assistance with your listing optimisation
16. Thousands of satisfied customers, see testimonials

So what can you get these days for $ 6 a week? Not much. What many SEO companies would charge a month we charge for the whole year. Front page of Google for your local area and surrounding areas starts from only $ 299+GST for 12 months, that works out to be $ 5.75+GST a week. Find out why our customers are bragging about our optimisation service and how it can turn the power of Google into calls and traffic for your business.

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Understanding Binge Eating in Bodybuilding

October 15th 2015 Posted at Uncategorized
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Binge eating refers to the tendency of being dependent on food, such that you fall into a habit of overeating. Binge eaters exceed the normal eating habit by both frequency and volume. They not only eat more and seem to be eating something each passing minute. When it becomes a habit, the body builder starts eliminating heaps and heaps of food within minutes and then coming back for some more, less than an hour later.

As a consequence, most binge eaters are overweight. They become obese within no time. But funny enough, most binge eaters are not out of shape especially if they had already achieved a great form and physique before falling into the overeating habit. Some of the greatest binge eaters are actually in good shape rather than out of shape. The problem rests in form, physical fitness and health. Their internal organs are loaded and covered in solid fats and soon enough the heart, liver and kidneys start showing signs of malfunction.

The binge eating disorder is extremely detrimental to physical fitness, flexibility and breathing. The circulation system is sluggish and unstandardized, the breathing unregulated and movements uncoordinated. Their body’s overall well-being is brought to zero or even negative, despite their previous achievements in the bodybuilding career.

The following are the prominent causes of binge eating or eating disorder as the politically correct refer to it.

Overemphasis of the bodybuilding diet than other training elements like supplementation, weight exercise workouts, physical fitness, body fat control etc.
Ignorant dieting programs especially those that target weight gain in bodybuilding.
Lack of caloric control in the bodybuilding diet. When food is measured in terms of volume not the calories, overeating will definitely result.
Stress and depression resultant from disappointments in the training program such as after a delay in muscle or weight gain, stagnation in progress, being left behind by colleagues in training etc.
Slow metabolic rate in the beginning of the training program. This makes the body builder to force food on himself or herself even when he or she doesn’t feel like it. When they fall into the habit of forcing the food down, every passing minute in a bid to argument the slow metabolic rate, it becomes a disease. Even when the metabolic rate will pick up and thrive in speed, the body builder will have become used to eating without control or regulation.
Side effects of anabolic steroids. Some anabolic steroids are dangerous when it come to triggering the appetite and the body builder can fall into the habit of eating beyond all conventions if he or she is in consistent use of such anabolic steroids, that’s why there are better supplements people can take such as cardarine that help the body improve their strength and performance, if you go to this website you can see their explanation on how these supplements work and how to get them.

To solve these problem, and even to prevent it from being full brown, it is important that the body builder take stock of his or her eating habits. Count your food intake in terms of carioles not amount. Plan out your diet and base it on the body’s requirements not feelings and wants. Soon enough, your body will fall into the habit of eating the appropriate amounts at designated times.

Dane Fletcher is the world’s most prolific bodybuilding and fitness expert and is currently the executive editor for BodybuildingToday.com. If you are looking for more bodybuilding tips or information on weight training, or supplementation, please visit http://www.BodybuildingToday.com, the bodybuilding and fitness authority site with hundreds of articles available FREE to help you meet your goals.

How to book DSA theory test appointment

October 15th 2015 Posted at Uncategorized
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Theory test appointments can be booked, and subject to three clear working days notice, be changed and cancelled using ouronline booking service or the telephone. You can also download an application form and apply by post.

Before you can take your theory test you will need to make sure you have a valid provisional driving licence. You can applyfor a provisional driving licence from the Driver and Vehicle Licensing Agency (DVLA). The application form (form D1) can be obtained from your local Post Office.

Once you have a valid provisional driving licence you can book your driving theory test. Waiting times vary from region to region, but the target is that 95 per cent of driving test candidates receives an appointment date within two weeks of their preferred date.

You will need to book the theory and practical test separately through the Driving Standards Agency (DSA) on:

Booking online:

To book a driving theory test online on DSA website: www.dsa.gov.uk you will need:

1.A valid UK driving licence
2.A valid debit or credit card for payment.

Booking over phone:

You can book theory test over the phone using the numbers below, from 8.00 am to 4.00 pm except on Bank Holidays.
Theory test booking line – 0870 0101 372
Welsh language booking line – 0870 0100 372
Minicom booking line – 0870 0106 372
Fax booking line – 0870 0104 372
To book a theory test with an operator over the phone you will need:

1.A valid UK driving licence
2.A valid debit or credit card for payment (Visa, Mastercard, Delta, Visa Electron, Switch/Maestro and Solo cards are accepted)
Booking driving test by post:

To book theory test by post you will need an application form. Application forms are available online or on request from the Driving Standards Agency (DSA) booking line. Payment can be made by cheque or postal order, but cash payments are not accepted. Application forms for the theory test should be sent to the address shown on the form. The address on these forms is Driver and Vehicle Agency, Booking Department, PO Box 381, Manchester, M50 3UW

Cancelling or rescheduling a test:

You can reschedule or cancel a test over the phone via the booking line or you can do it online. Providing you give DSA three clear working days notice you can:

Move or change your appointment
Cancel your appointment
Have a full refund of test fee

Pass-Test.co.uk provides study material like Books, DVD’s and CD’s for Driving Test, Theory Test, Hazard perception Test, Pass Test and Practical test at discount price.

Binge Eating Or Just Greed?

October 15th 2015 Posted at Uncategorized
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Most people have heard of anorexia nervosa and recognize the damage it can cause to a sufferer’s life. The fact that in extreme cases it can be fatal leads most people to accept that it is in fact a real illness and that sufferers need and deserve proper medical treatment. Unfortunately, the same can’t always be said of other less well known eating disorders. In particular, there is a common prejudice against binge eating disorder and bulimia, with many uninformed people believing that it’s just an excuse for greed and overeating. This simply isn’t true.

While binge eating certainly features sessions of excessive eating, the extent of the behavior is far and away more extreme than a case of plain gluttony, with sometimes staggeringly huge amounts of food being consumed, and in the case bulimia this is often followed by purging behaviors such as induced vomiting or heavy laxative use. These extreme characteristics aren’t present in people who may just have a weakness for chocolate, for example, and feel ‘addicted’ to it.

While these latter kind of over-eaters may feel some measure of guilt about their excesses, true binge eaters will suffer more extreme negative emotions about their actions, more reminiscent of a drugs or alcohol addict than someone who is a little worried about their weight and eating a little too much. These emotions include severe remorse, shame, and self loathing, which can easily lead to depression and other mental problems.

The binge eater will exhibit other characteristics of an addict too, namely that they are so ashamed of their behaviors that they will tend to conduct them exclusively in private, even avoiding social situations where food is present, while presenting a carefully constructed facade of wellness to the outside world. This can make diagnosing binge eating extremely difficult, and even close family members may not be fully aware of the extent of any problem. The purging behaviors of bulimia sufferers can have physical effects which can make spotting the problem easier.

People suffering from binge eating disorder or bulimia will also have the subject of food tightly wound into the fabric of their lives, associating it with their successes and failures, and also using it to cope with emotional problems in their lives, although in reality it is more likely to harm then help.

As we can see, their is far more to overeating disorders than simple greed, and sufferers deserve our sympathy and help every bit as much as those afflicted with more physically apparent conditions.

Andrea writes for Information Warehouse, where you can read more about eating disorders and other health topics.

Google Art Project

October 14th 2015 Posted at Uncategorized
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On 1st February 2011, Google launched Google Art Project. (www.googleartproject.com)

Using Street View technology, Google Art Project allows users to wander around 17 of the worlds top galleries and museums and view 1,061 artworks.

Over the past 18 months, a Google team has been zipping around the likes of the Rijksmuseum in Amsterdam and the Palace of Versailles in Franceusing trolley mounted cameras to photograph corridors and galleries. Users can explore each gallery from room to room, or create their own collections of masterpieces. Google Art Project promises to bring museums and art galleries to your desktop, and its creators have said that they plan to add more museums to the original line-up going forward.

So from a museum or galleryspoint of view, is Google Art Project a good thing or a bad thing?

Theres no doubt that it will allow people who wouldnt otherwise have the chance to visit the museum or gallery (due to location or other factors) the chance to experience it. Increasing access to beautiful art has to be considered a great thing.

It could also help to raise the profile of the museums and art galleries which feature in the project, inspiring people to go and visit them for real.

However, a question that some museums and galleries who are perhaps considering participating in the projectmay ask themselves; if someone views the museum or gallery on Google Art Project, does this mean that they are less likely to go and see the real thing? If they ever happened upon the opportunity, would they pass it up because they have already seen it, albeit on a computer screen? There is a risk that the emergence of Google Art Project will reduce the desire to visit it in person.

We are constantly being presented with new ways to live our lives virtually. So much can be done now simply by sitting behind a computerand logging on to the internet. But is Google Art Project taking virtual reality one step too far?

As someone who has been privileged enough to have experienced some of the worlds most amazing museums and art galleries, I can categorically say that there is definitely no substitute for the real thing. Some things just have to be seen (in real life!) to be believed.

Check it out yourself and make up your own mind.

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Tel: +44 (0) 1506 835200

showcases@clicknetherfield.com

www.clicknetherfield.com

About the the revision of Microsoft Bing

October 14th 2015 Posted at Uncategorized
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Microsoft revised its search engine Bing, and increased more social search content, it is believed that Microsoft this is a important action to challenge Google in social searching market especially in the future.

We had know that Microsoft and Google has been old rivals in the search market, but its searching online department had been in the loss state, many years, billions of dollars are cost, but the strategy of Microsoft in the searching market is main to grab market share, see from now, Microsoft Bing market share plus the search market share cooperate with yahoo before, has been close to 30%, seem to have reached the goal Microsoft set in the search market share before, but compared with Google, gap exists. And when social networking is becoming mainstream in the Internet, Microsoft cooperated with Facebook, Twitter, expect to add more social data to improve and enhance the searching competitiveness with Google. Even so, in my opinion, it still has been variable whether Microsoft can challenge Google in the searching market.

Just after the revision of Microsoft Bing, the industry thought Microsoft will give his Bing search business transferred to Facebook, the reason is that Bing have been unable to profit for many years, and if Facebook want to compete Google in future, it must access to the searching market, to this, there has been no a positive answer. The so-called no smoke without fire, although the speculation, but at least we can see that in Microsoft there are different view for Bing in the future. And this kind of different views will affect the development of future Bing.

In addition, from the latest earnings of Microsoft, Microsoft Bing of online department is still in a state of losses, but losses already in stable state than before, but according to the analysis says, this may because Microsoft reduce the input to Bing, and not because the increase of the competition and profitability of Bing. This may be one of the reasons that lead to the rumers above.

If the phenomenon above reflects is Microsoft is not sure about Bing, see from the outside, yahoo will give crucial influence to Microsoft Bing in searching market. Recent Microsoft resale the patent bought from AOL to Facebook and support Facebook to deal with yahoo’s litigation, the friendship between Microsoft and Yahoo is in troubles. But, there are rumers before, yahoo may choose to cooperate with Google, if that was the case, Bing will once greatly behind Google, but currently, Bing of only about 15% of market share, there is no threat to Google. So, the future how Microsoft will deal with the relationship between yahoo is very important.

I don’t deny that Microsoft Bing join social search, especially cooperation with Facebook, to improve the competitiveness of its own role, but for Google, the help its social network service Google + give to Google also can not be ignored. The momentum of development current look pretty good. one important point, the risk is much smaller that Google get social data with its own strength..

The last is in the mobile searching market, Google occupy obvious advantage, and the mobile search is gradually replace traditional desktop search. But in mobile, compared with Google’s Android, the difference of Microsoft’s mobile platform (or system) is big.

To sum up, I think that, though the revision of Microsoft Bing enhance the competitive ability, but to challenge Google, their own and objective market environment is still a lot of variables, how to confront and deal with these variables, might not just simple in technology and product.

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