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Media Buying for Affiliate Marketing ? How to Select the Appropriate Media

July 4th 2015 Posted at Uncategorized
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The profit of the media buyer is directly related to the sales, made through the media, he/she is working with. Therefore, it is crucial to find the most appropriate media, where you can promote offers that convert, and sell them to ready-to-buy target group representatives.

Before selecting the most relevant media for your campaign, you have to choose the business niche and the concrete product to promote. Currently Lidango – one of the reputable affiliate networks, has some great offers in the health and diet sector that bring great revenue. The selection of a winning niche to work in is an extremely important factor for a successful campaign. Lidango is constantly monitoring the market trends to find and work in the most perspective businesses. The relevant media for your campaign would be these websites, where you can find the target group of the product to be promoted. Therefore, in order to choose the most appropriate media, you have to identify your target group.

There are many different tools to define the relevant media, some of the free and most popular being, of course Google, then Quantcast (for USA), Google Ad Planner, Compete.com. These tools allow you to shortlist the websites to target your potential users – your task now is to choose the right ones for your campaign with attention to your budget and expected results. Of course, the ones on the first places are the most popular, but also the most expensive. Lidango marketers note, that a popular website, does not necessarily means a convertible one. Sometimes smaller websites attract more ready-to-buy clients. For example, e-commerce gurus have recently started to question the relevance of banner advertising in social networks, assuming that users are not in the purchasing mood when entering their social profiles. However, this is an interesting theory yet to be proven, but at the moment, we cannot object the influence of social networks in millions of online users everyday life. You can always ask your account manager for advice on finding the most relevant media, as long as you are not a freelancer.

Once you have shortlisted your target websites, you have to prepare for negotiations. It is always better to purchase smaller volumes from the selected media in order to test and monitor the conversions. You can later fine-tune your long-term campaign and buy higher volumes from the best performers. You have to negotiate the lowest price per unit in the most promising websites in respect of your target audience. The best method to aim for is CPC, as that way you have the greatest chance to actually close deals with users that are interested in your product. The CPM method is less appropriate, as it generates great volumes of impressions to non interested users, that do not represent your target group and therefore would not buy the promoted product. Lidango is working with both methods, striving at more CPC offers.

Here is a summary of the steps to follow:

Find your ready-to-buy target group.

Make an in-depth research on the media that targets your potential customers.

Negotiate deals on the most profitable CPC rate.

Daily monitor your results.

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Engage Your Online Audience through Effective Social Media Analytics Tools

July 4th 2015 Posted at Uncategorized
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Today the latest buzzword is social media. This is not only true for young people but also the corporate honchos who are all geared up to make some serious business out of this medium. Simply put, social media does not only include social networking and online interaction with known people. It also refers to serious marketing, advertising as well as online PR and brand management campaigns.

Today the new age social media analytics provides a comprehensive new platform for evaluating interactive marketing by integrating, analyzing and enabling organizations to act on the social intelligence attained by broadening their reach, maximizing retention, and generating greater revenue.

The Innovative Social Media Analytics Tools

Social media platforms such as blogs, messengers, Twitter, Stumbleupon and Facebook have increased in the recent past. The audience participation too increased along with it. Hence, today marketers need to think and strategies differently about the next generation analytics requirements keeping in mind the developments that have taken place in social networking and web 2.0

Eminent service providers of social media analytics tools have come up with innovative solutions that addressed most business challenges. They help in tracking and analyzing social media behavior and provide the users with updated information and instant feedback. Some of the features are as follows:-

* Offers trending views and drill-down features

* Provides insights that help users to make smarter operating decisions across huge amounts of social information

* Helps in revenue acquisition

* Allows users to attain quicker insights on the main influences on their K-Factor and viral campaigns

* Helps clients to realize the aspects that keep customers engaged, and learn about the levers that have a greater impact on revenue

Simply put, social media analytics solutions help the online users in effective brand monitoring and help users by offering predictive insights and useful data. Not only this, service providers of these solutions help users with engagement analytics tools that leads to user retention through proper engagement activities that is based on multiple set factors along with their own custom funnels. These tools allows the audience to understand how and why the engagement works and what is the best way to generate maximum revenues keeping people engaged online.

Writing article is my Hobby…

Collection of Unique Google Logos

July 3rd 2015 Posted at Uncategorized
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Google has become one of the most powerful companies in the world and runs in the field of Internet and web suppliers. Nowadays, Google is the most effective search tool for everyone because thanks to Google tool, people can find any information they want. The designers of Google are trying to modify and upgrade the newest version of this Google tool. Thus, on any special day of the world, Google often display a small logo as the symbol of this special day. Below is the collection of unique Google logos of special occasions as follows:

Google logos of Independence Day or National Day of some nations in the world

Some special occasions in the year expressed via the Google logos like Queen’s Day

Some festivals and anniversaries of nations within a year such as Thanksgiving Day, Valentine’s Day

Funny and creative Google logo

The word “Google” is designed creatively

Thanks to sparkling Google tools, more and more users pay great attention to the significant events of the year like Day of Trees

I am a web developer. I love technology and have a passion of writing articles about technology news, especially new products.

CityParks Summer Sports Program Will Benefit from World Patent Marketing’s New Frisbee Invention

July 3rd 2015 Posted at Uncategorized
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Make Way for the Super Frisbee!

Miami, Florida (PRWEB)
June 26, 2015

World Patent Marketing, a vertically integrated manufacturer and engineer of patented products, announces the Super Frisbee, a challenging and revolutionary frisbee invention that will excite fans of all ages.

“The US sporting goods manufacturing industry makes $ 10.3 billion annually,” says Scott Cooper, CEO and Creative Director of World Patent Marketing. “I am convinced of its expansion and growth over the next few years. While large companies enjoy advantages in economies of scale and brand recognition, and often offer a wide range of products, small companies can compete effectively by offering specialized or unique products that interest enthusiasts.”

“Frisbee playing is a legitimate sport and is still one of the most well-loved games in the world,” says Cattya Bella, Director of Product Development for World Patent Marketing. “For many years, the design of the frisbee has remained the same. The Super Frisbee will amp up current models and create renewed interest in the game.”

This frisbee invention retains the classic shape and dimensions of the traditional frisbee. What sets it apart are the ball bearings which can be added or removed to adjust the toy’s distance and balance. This makes the Super Frisbee a toy that can be enjoyed by everyone – from young children just learning how to play, to professional players who are looking for a good challenge.

“Super Frisbee is a fun, recreational, and competitive frisbee invention,” says Tammy A., inventor of the Super Frisbee. “This is an indestructible toy that can be played night or day because of its glow in the dark function. It also comes in bright colors so it can easily be seen from a distance.”

Jake Evans from New York, NY, is a sports writer and frisbee fan. He is one of hundreds of who look forward to throwing this frisbee invention at Central Park. This is what he has to say: “Super Frisbee has allowed me to revisit my childhood by offering a product that is familiar in shape and form. But what I love about this frisbee invention is that it can match the demands of even the most skilled and experienced player.”

Super Frisbee is made from top quality materials and will be made available in major sporting stores in the country.

About World Patent Marketing

World Patent Marketing is a vertically integrated manufacturer and engineer of patented products. The company is broken into six operating divisions. These include WPM Research, WPM Patents, WPM Prototyping, WPM Manufacturing, WPM Capital Ventures, and WPM Retail. The company offers these products to inventors, law firms and emerging growth companies.

WPM Research: evaluates the commercial potential of patents through its proprietary study, The Patent Invention Technical Analysis (PITA).

WPM Patents: develops intellectual property strategies, writes and files patent applications with the US Patent and Trademark Office and other patent offices around the world.

WPM Prototyping: works with clients to develop one or more types of prototype, including: appearance, proof of concept, functional model or a production level prototype.

WPM Manufacturing: provides overseas production from all 14 major industrial zones in China, Taiwan and South Korea. Having access to a staff on the ground in China makes all the difference in achieving the best price, quality, and turnaround time.

WPM Capital Ventures: provides seed funding for startups. Seed funding is the earliest stage of venture funding. WPM’s goal is to get you through the first phase. This usually means: get you to the point where you’ve built something impressive enough to raise money on a larger scale. Then we can introduce you to later stage investors—or occasionally even acquirers.

WPM Retail: Offers online shopping online, in person, on mobile devices and with social media. To be successful today, companies need to be able to sell products in as many different ways as possible.

World Patent Marketing Reviews

World Patent Marketing is the only patent services company in history to be awarded a five star review rating from Consumer Affairs, Google, Trustpilot, Shopper Approved, Customer Lobby, Yellow Pages, Yelp, Reseller Ratings and My Three Cents. Desa Industries, Inc. and World Patent Marketing has received accredited status and is an A Rated Member of the Better Business Bureau. World Patent Marketing is also a proud member of Dun and Bradstreet, the US Chamber of Commerce, the Association for Manufacturing Excellence and the International Licensing Industry Merchandisers’ Association (LIMA). World Patent Marketing Miami is also a member of the South Florida Chamber of Commerce, the Greater Miami Chamber of Commerce, and the Miami Beach Chamber of Commerce and The New York Inventor Exchange.

World Patent Marketing Affiliates

The New York Inventor Exchange

World Patent Marketing launched The New York Inventor Exchange on January 1, 2015. It is the first of its kind marketplace. It will level the playing field for small inventors being bullied out of the manufacturing and mobile app development marketplaces by multi-national corporations with deep pockets. The New York Inventor Exchange diverse markets span inventors, entrepreneurs, manufacturers, engineers, and mobile app developers.

Invention Town

World Patent Marketing has also announced the launch of InventionTown, America’s Inventor Watchdog. InventionTown.com is a blog led by up and coming author and media personality, Lady Jennifer.

Shop World Patent Marketing

Most recently, World Patent Marketing launched Shop World Patent Marketing as another distribution channel for manufactured products.

The Cooper Idea Foundation

The Cooper Idea Foundation is dedicated to providing funding for special causes around the world. Established by the Cooper Family, the Foundation believes that innovation is vital to the state of the world’s children. Led by Scott Cooper, the Foundation’s goal is to help young people push the boundaries of what’s possible and create a future they want. Our goal is to raise expectations and the hopes and dreams of every child on Earth.On June 9, 2015, The Cooper Idea Foundation and World Patent Marketing Pledged $ 250,000 to Inventors and Engineers Youth Village.

Submit Your Idea to World Patent Marketing!

Affiliate Marketing – How To Get Started In 6 Easy Steps

July 3rd 2015 Posted at Uncategorized
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Affiliate marketing is an easy to start internet business. It is really easy to start but requires the hard work to become successful. In this article you will learn the six basic steps that are required to enter in this business. The steps are brief and quite simple. You must follow these steps in order to become successful otherwise you would not get the desired results.

1. Pick a Market

Why to choose a market instead of product? The reason is quite clear that you would like to put more products in your pipeline. You have to choose a market which suits you. You must obtain detailed information about it.

2. Pick a Product

When you have picked a specific market, now it is time to select a product. You will definitely want to add all the products at the beginning, but it is advised not to do this in the start. If you choose more products in the beginning, you will not be able to focus. Your attention will be diverted to different products. So it is better to choose one product to get best out of it. When you have started getting the sales then you can add more products.

3. Build an Autoresponder Series

After you start your internet business, you must create a follow up series, which is also called an autoresponder series. This series must have the information about your product. There you can add contents of your product. If you are selling golf clubs, you can build a series having some basic information about it.

There you can tell your visitors how they can purchase golf clubs. You can also add some advantages or the profiles of some major golfers in the world. You should try to be more and more creative. It is observed that during the period of first few months affiliates do not get reasonable sales. But after six months, they expect to gain much better sales.

4. Build a Page to Capture Emails

Create a page in your website where you will capture information about your prospects so you can send them your follow-up series. If you are building a business, having your own web site is a necessity. This website will be needed to show your affiliate products to the website visitors. You will grab the visitors emails to promote your email campaigns.

5. Use Traffic Generation Techniques

Once your website is up, use some traffic generation techniques. After applying the traffic generation techniques, you should wait for some time to get the results. Try different techniques and see the results. Then on the basis of your experience, continue with the technique that shows best results.

6. Find additional related products

Once you have started to make a good and reliable income with a single product, then you should add some new products to your products list. But you must carefully select new products to put them in the list.

Always start with a single, hot and demanding product to gain good results. Concentrate on this single product, make your website to display the product and capture the email addresses of visitors. Use these email addresses and your website to start a powerful advertisement campaign.

Use the techniques to drive maximum traffic to your website. Once you have started earning with a single product, add more products and repeat the process.

Waqas Mughal is an Affiliate Internet Marketer and an expert author at Ezine Articles. If you want to make money online and need a system in which everything is already “DONE FOR YOU” and you can get started with just 5$ in the next 20 min and leave your day job in less than 6 months, visit the link below.

http://www.WebMaverickMoneyMakers.com

Google Adsense Profit: Three Steps To Your Adsense Earnings Triple

July 2nd 2015 Posted at Uncategorized
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If you’re like nearly every Webmaster who has Google Adsense on your websites, you have undoubtedly been tempted by the Adsense Gurus who promise to teach you how to make a gazillion dollars a month with no extra work. While this of course sounds enticing, like everything else on the web; if it sounds too good to be true, it probably is.
I’m going to tell you up front, for free, what all the gurus charge $ 40 to $ 250 to learn.
Are you ready?
Are you sure you’re ready to receive this earth shattering, mind blowing secret that will MAKE YOU MONEY RIGHT NOW!?
The secret is; There are no Adsense secrets!
Believe me, if there was a secret method to make thousands of dollars a month with little to no work, none of these gurus would go through all the effort to tell the world about it. They would exploit the secret themselves and sit in their walrus leather super massage loungers on their solid gold super yachts and laugh at all the poor saps following the rules
There are no Adsense secrets, just common sense and a couple of neat little ideas that you can implement that will increase the CTR (Click Through Rate) of the Adsense ads being served on your website. And an increased CTR means increased MIYP (Money In Your Pocket).
The first thing you must realize is that content is king. If your website does not have an abundance of keyword rich, search engine friendly content that provides a valuable service to your visitors, no amount of Adsense tweaking in the world will make a difference. There are far too many sites slapped together with the sole intention of generating Adsense income. In fact, for $ 40 or so on eBay, you can buy a CD with over 350 websites themed to high paying keywords and setup for Adsense. All you have to do is enter your Adsense information and sit back while the Mailman struggles to deliver the hernia inducing bags of Adsense checks to your doorstep.
This is a really cool fantasy, one I like to entertain almost as much as the winning the Lottery fantasy, but it just isn’t going to happen. These sites have no original, valuable content. People who may be suckered into visiting one of the sites will see that in an instant, and view the Google Adsense ads as a desperate and annoying attempt at fooling them into clicking. If a live Adsense editor were ever to visit one of these sites, your Adsense account would be suspended quicker than you can say click fraud.
The underlying non-secret that all the Adsense gurus want to sell you is that if your Adsense ads look like content, and are tightly keyed to your own valuable, original content, you will see your CTR rate double at the least, and more likely triple or more.
I recently began implementing the three steps I am about to reveal to you, and my average daily CTR on one of my sites went from .86% to over 4% literally overnight. Now this is a new site, just under a month old and I only get around 100 visitors a day, but I went from $ 0.30 a day in Adsense revenue to an average of $ 6.00 a day in Adsense revenue. Now scale those numbers up to the amount of traffic an established site is getting, and you can see just how phenomenal of an increase this is.
1. Remove the Adsense Border. By default, the Adsense units are surrounded by a border with a text box at the top that says “Ads by Gooooogle”. You goal is to work the Adsense units into your content as seamlessly as possible, so get rid of the borders. Now, Google won’t allow you to delete the borders, but they do allow you to control the colors of nearly every element of an Adsense unit. Simply make the border the same color as the background of your website. This goes for the background color of the Adsense unit as well, change it to match the background color of your webpage.
2. Use Rectangular Box Sizes for your Adsense Units. Like most people, when I first started with Adsense, I primarily used the horizontal skyscraper, you know, the one that looks like a banner. The problem is people have developed an advertising sensory overload, they don’t even see banner ads anymore, they visually tune them out. You need to make your Adsense unit blend in with your content, so use rectangular boxes. I get the best response with the 336X280 box size. Most languages are read from left to right, so try to place your rectangular Adsense unit in a table aligned to the right of your text.
3. It’s all about the colors. Google gives you an incredible amount of leeway with the colors you can select for your Adsense units. Use this to your favor, in addition to changing the border and background color, change the link and URL color as well. Most people are accustomed to clickable links being blue, so make sure your Adsense links are blue, with one exception: if you use a different link color on your site, change the Adsense links to match that color. At the bottom of each Adsense unit there is the URL for website paying for that ad. You want to draw attention away from the URL and towards the clickable link, change the color of the link to match the body color of the ad, generally black.
Just follow these three simple guidelines and I assure you, your CTR will skyrocket. Keep adding more original, relevant content to your site, increase your targeted traffic, and watch your Adsense revenue explode.
There are many more Adsense techniques that will increase your CTR, but these three are the most important. Watch for future articles in which I explain the importance of positioning your Adsense units and how to track your Adsense campaigns using channels.

If you want to learn more about adsense then check out Google Adsense Made Easy and start making money!

Lex Mundi Admits MdME as its Member Firm for Macau

July 1st 2015 Posted at Uncategorized
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Houston, TX (PRWEB)
June 25, 2015

Lex Mundi’s Board of Directors voted unanimously to admit MdME as the exclusive member firm for Macau.

MdME is a leading full service law firm with a strong reputation for providing its clients with high-quality and practical legal advice, following international standards of responsiveness and efficiency. Since its foundation, MdME and its professionals have been involved in the largest Macau projects, developments and transactions.

The firm’s client portfolio includes some of the key corporations operating in Macau in such diverse sectors as banking, insurance, finance, gaming, real estate, energy, construction, infrastructure, retail, pharmaceuticals and telecommunications.

Carl Anduri, President of Lex Mundi, commented, “Lex Mundi is pleased to welcome MdME as the exclusive member firm for Macau. The firm has a reputation for client service and its lawyers are recognized leaders in their fields of practice. With the addition of MdME, we expand the knowledge and experience available through Lex Mundi’s World Ready network.”

Gonçalo Mendes da Maia, Partner of MdME stated, “Our Lex Mundi membership will enhance our ability to serve our clients and contribute to their success, particularly our clients with global operations. We look forward to working with Lex Mundi’s outstanding member firms around the world.”

Lex Mundi is the world’s leading network of independent law firms with in-depth experience in 100+ countries. Lex Mundi member firms offer clients preferred access to more than 21,000 lawyers worldwide – a global resource of unmatched breadth and depth. Each member firm is selected on the basis of its leadership in – and continued commitment to – its local market. The Lex Mundi principle is one independent firm for each jurisdiction. Firms must maintain their level of excellence to retain membership within Lex Mundi.

Through close collaboration, information-sharing, training and inter-firm initiatives, the Lex Mundi network is an assurance of connected, on-the ground expertise in every market in which a client needs to operate. Working together, Lex Mundi members are able to handle seamlessly their clients’ most challenging cross-border transactions and disputes.

Member law firms are located throughout Europe, the Middle East, Africa, Asia and the Pacific, Latin America and the Caribbean and North America. Through our nonprofit affiliate, the Lex Mundi Pro Bono Foundation, members also provide pro bono legal assistance to social entrepreneurs around the globe.

For more information, please visit http://www.lexmundi.com and http://www.lexmundiprobono.org.

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Kinds Of Autoresponders Regarding Affiliate Marketing

July 1st 2015 Posted at Uncategorized
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There are many autoresponders available on the internet, although they are put into three main types – remotely hosted, locally hosted, and desktop hosted. For most Internet marketers, locally and desktop hosted are usually far preferred over remotely hosted. While remote hosted are great, locally and desktop hosted autoresponders will permit you full control – as you are operating the system on your very own site.

If you have a site name, you may use as many autoresponders as you would like, all of which will match your website name. When you use a remotely hosted system, you will not be able to make use of your domain name with the autoresponder. Rather, you will get an address from the provider that looks like their website link. This can be great for some, although many choose to have their own domain names listed in the autoresponder.

If you utilize your individual domain name along with your autoresponder, you may normally keep it secret that you are utilizing an autoresponder. When you send out emails with your autoresponder, it’s going to display your website email, which makes it very hard to find an autoresponder. This may be a fantastic way to make use of your autoresponder, specifically if you really do not want your customers to know that you’re using one.

If you utilize a remotely hosted email autoresponder, individuals you post emails to can see that you are using an autoresponder. You should think of this using their point of view – if you were their customer, you probably wouldn’t wish to get messages from an autoresponder. Rather, you would want to obtain your emails and communications from somebody real, providing you with complete individual attention.

If you’re just starting out with your company and are actually on a small spending budget, a remotely hosted autoresponder may very well be the only alternative. You should utilize it until you get more money and get back on track, although you won’t apply it long term. Remotely hosted plans can get pricey very quickly; as the monthly expenses can add up quick monthly you operate the program.

You can discover remotely hosted autoresponders all over the net; all you have to do is run a search through a search engine like Google or Yahoo. One of the best on the internet is www.automatic-responder.com – Upon having found a website you can examine more about these people and what they have to offer. If you like the product in question, all you’ll need to do is join and then you start applying their services with a remotely managed autoresponder.

Although locally hosted autoresponders usually are preferred, they do have disadvantages. A few types can limit how many domains you can install them on. When the seller is not going to provide free of charge installation, you might have a problem installing the script, since many require some level of technical experience. Although you have full control over the program, locally hosted programs don’t have as many features as remotely hosted plans.

Desktop hosted autoresponders are also excellent, although they too have disadvantages. Some sorts will limit the amount of copies you can set up on different computer systems. For you to take full advantage of them, you are going to need a computer that’s constantly connected to the Internet. You are going to also need some practical knowledge to set them up, and they aren’t encouraged for anyone who has large mailing lists.

Although there are 3 main forms of autoresponders, what kind you choose should be based upon your website and your wants. What’s the most effective idea for you may be completely useless to another person. When you make your final decision, it is wise to select what you require for your company – then opt for an autoresponder that actually works best for you.

Looking to find a low cost domain, then visit www.lowcostdomainsite.com today.

AvePoint Showcases Compliance and Data Privacy Solutions as Platinum Sponsor of IAPP Asia Privacy Forum 2015

July 1st 2015 Posted at Uncategorized
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Singapore (PRWEB) May 03, 2015

AvePoint, the established leader in enabling enterprise collaboration across platforms and devices, today announced it is a Platinum Sponsor of the International Association of Privacy Professionals (IAPP) Asia Privacy Forum, taking place May 5-6, 2015 at Singapore Marriott Hotel Orchard. Throughout the event, AvePoint will showcase its compliance, risk, and privacy solutions for on-premises, hybrid, and cloud platforms.

Visit AvePoint for New Solutions

Attendees can meet the AvePoint subject matter experts to discuss topics surrounding compliance, risk, and privacy across enterprise collaboration platforms and information systems as well as receive a demonstration of the company’s latest solutions, including:

Compliance Management: AvePoint Compliance Guardian provides a full Data Loss Prevention (DLP) and Governance, Risk and Compliance (GRC) platform to mitigate privacy, information security, and compliance risk across information gateways.

Cloud Compliance: Compliance Guardian Online, part of AvePoint Online Services – used by 3 million Microsoft Office 365 users today – ensures web applications, websites, and cloud platforms present content and information securely to minimize risk of privacy violations, malicious threats, or unintended data leakage.

Privacy: AvePoint Privacy Impact Assessment (APIA) – created through a partnership with IAPP and used by more than 2,100 practitioners today – is a technology solution that mitigates the risk inherent with manual privacy impact assessments, helping organisations understand and automate the process of evaluating, assessing, and reporting on the privacy implications of their enterprise IT systems.

Risk: AvePoint Risk Intelligence System (ARIS) allows organisations to address the complete lifecycle of risk across the enterprise. Leveraging the templates and question banks created for APIA, ARIS extends risk identification to provide meaningful action to assessments, including quantifying, lowering, and monitoring instances.

AvePoint Speaking Session at IAPP Asia Privacy Forum 2015

Dana Simberkoff, Chief Compliance and Risk Officer at AvePoint, will join Alfred Wu, National Technology Officer, Microsoft Corporation (Singapore), and Benjamin Gerber, Global Privacy Officer, Standard Chartered Bank, to lead the session “The Challenges of Data Classification” at 11:30-12:30 p.m. SST on Tuesday, May 5, 2015. The presentation will share how to create a framework for managing data assets and implementing data governance, beginning with understanding what data the organisation already has. The session will go in depth on the difficult task of classifying data when privacy is so dependent on context.

“AvePoint is excited to join the Asian privacy community to provide the best practices, knowledge, and tools necessary to ensure data is safe and secure while enabling enterprise collaboration,” said Dana Simberkoff, Chief Compliance and Risk Officer, AvePoint. “Our technology combines the goals of compliance and privacy officers with those of IT workers and the business in order to provide organisations with governance, risk, and compliance management that is both practical and operational.”

For more information on IAPP Asia Privacy Forum 2015, please visit the event website.

About AvePoint

AvePoint is the established leader in enabling enterprise collaboration across platforms and devices. Focusing on helping enterprises in their digitisation journey to enable their information workers to collaborate with confidence, AvePoint is first to market with a unique solution that centralises access and control of information assets residing in disparate collaboration and document management systems on-premises and in the cloud. AvePoint solutions and services aim to bring together business, IT, as well as compliance and risk officers to serve key business objectives such as big data, cloud integration, compliance, enterprise content management, and mobile data access monitoring.

Founded in 2001 and based out of Jersey City, NJ, AvePoint serves over 14,000 organisations and 3 million Office 365 users in five continents across all industry sectors, with focused practices in the energy and utilities; financial services; healthcare and pharmaceuticals; and public sector industries. AvePoint is a Microsoft Global ISV Partner, Gold Certified Collaboration and Content Partner and winner of 2014 Microsoft Partner of the Year Award in Public Safety and National Security, as well as a US Government GSA provider via strategic partnerships. AvePoint is privately held and backed by Goldman Sachs and Summit Partners.

All product and company names herein may be trademarks of their registered owners.

3 Effective Alternatives to Google Adwords

July 1st 2015 Posted at Uncategorized
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Because Google Adwords is the market leader, it is often the only tool that businesses use for online advertising. Depending on your product and niche, however, there are times when Adwords simply is not a cost-effective solution to acquire customers. For example, the co-founder of internet sensation Dropbox recently shared that Adwords never made sense for the company. Even after all of their optimization efforts, the cost per acquisition remained at more than $ 200 for a $ 99 product.

If your optimization efforts have also fallen short, it may be time to explore some alternatives to Adwords. There are three that may be worth considering:

Facebook

Description: If measured purely by number of users, Facebook is among the closest to Google with more than 500 million registered users. To find the users you’re interested in, Facebook allows you to target specific customer segments by age, gender, location and interests.

Good fit: Facebook is worth a try if your product is consumer-oriented and you know a lot about your customers. With this information, you should be able to easily target your niche and deliver high-quality traffic to your website.

Example: Wedding photographer targeting recently-engaged couples in Southern California.

LinkedIn

Description: Because LinkedIn is an expensive option with a minimum CPC of $ 2.00, it is critical to optimize well. Fortunately, the service allows you to target by industry, profession, age and geography.

Good fit: LinkedIn may be an appropriate option if your product or service is designed for professionals and has a high price point in order to recoup your costs.

Example: An enterprise software company targeting the key decision makers – CIOs and CEOs – of medium- to large-sized companies.

Amazon Product Ads

Description: On each product page, Amazon offers “sponsored links” approximately halfway down the page. While targeting is less specific, advertisers can select which product categories to focus on. A minimum CPC is based on the category and the price of the original product.

Good fit: To advertise on Amazon, your company must be selling a physical product – not a service. In addition, it helps if your product fits nicely within Amazon’s categorization so you are targeting the right type of customers. Because visitors are in the purchasing mindset, this is an ideal opportunity to advertise.

Example: A customer jewelry manufacturer selling pieces between the prices of $ 60 and $ 180.
While Adwords remains an important part of most companies’ advertising, I expect to see more diversification as these services, and others, become more mature.

About the author

Dav Gra is interested in the latest trends of search engine optimization and marketing. He is a fan of online collaboration software, including a collaborative UML tool and an online whiteboard which can be used to create a flowchart, drawing or other type of diagram.

Thalasar Ventures