Thalasar Ventures

Today social media generates more information in a shorter period of time than what was previously possible just a few years ago. The connections between the people that use them and the information they share are the two significant elements of social networks. Organizations across the social business spectrum are beginning to appreciate the immense intelligence that can be derived by looking at millions of conversations taking place in the open, between those engaging in social media. There are of course, privacy, legal, and regulatory issues with doing so. Although given their potential value, it is not likely to delay the growing adoption of such capabilities.

A glance at the challenges of social web analytics

The surge of social medial networks also comes with an assortment of challenges when it comes to analyzing social media, particularly for business needs. It is essential for businesses to overcome these challenges so as to fully benefit from this human network that is ready to replace emails and all other means of communication in the future. Some of the major challenges faced by social media analysts include:

Too much qualitative data – Although cutting through this data can be extremely fruitful, it is very s time-consuming and involves a lot of real hard work.

Social media is enormous, inevitable and rising – With this ever growing trend, keeping track of multiple social media sites to track a particular brand for marketing, can be extremely cumbersome.

Cutting through non-qualitative data – As loads of data is unsolicited pure human acumen should be applied in pruning data.

Multiple tools – You have to use multiple tools and maybe make them work together to get your data. This may require both experience and keeping track of more and latest tools.

Need for expertise – As the complexities grow businesses have to look for experts who can effectively handle social media analysis.

Overcoming these challenges

The ability to analyze and mine data at scale within social networks is enabling a range of intriguing and useful applications that can plug into social media networks and make use of the knowledge inside them. Each of these require technologies that can handle the enormous scale, complexity, speed, and computation requirements in a way that remains cost effective inside a rapidly-rising exponential window. It makes good sense to choose a solution that can provide

Real time data and actionable insights to aid in reaching faster and more intelligent operating decisions.

Outcome in seconds for businesses to follow user behaviors in real-time and get instant feedback on what’s working and what isn’t so you can optimize products, features, campaigns, and interactions on the fly.

Faster insights into comprehend what keeps customers engaged, and reveal the levers that can influence revenues.

Social analytics helps to improve your effectiveness in social domain as it presents  a completely contemporary paradigm for quantifying  interactive marketing, expanding your reach, increasing retention, and ultimately, driving more revenue.

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