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Engagement Analytics and Its Measurement

The buzz word in social networking today is engagement. This is what makes social networking sites so sticky. The word engagement in terms of the social sphere has several meanings, such as involvement or even a vow. Often eminent brands present in social networking platforms such as Twitter and Facebook focus on this to enhance their brand building initiatives. Various brands and organizations dealing in disparate sectors such as lifestyle, food, apparel, telecom, and cosmetics and others have their own way of socially engaging the audience. Some do through online polls and quizzes, whilst some rely on competitions and customer feedback. All this makes engagement analytics an interesting subject.

Customer engagement and social analytics

Engagement analytics, though it looks interesting, is not simple to evaluate. However, it is interesting to note the aspects of engagement that web or social analytics can capture. Now that we have an idea about customer engagement, we are able to denote what web analytics can or cannot convey about a website’s visitors. There are certain widely used web analytics metrics in order to understand what kind of engagement they capture.

For instance, there is “Unique Visits,” which reflects the number of people who have decided to remain engaged by visiting and browsing a particular website for the first time. “Frequency of Visits” notes how often the average user comes back to the site over a given period. Contextualized frequency can also assist in identifying the relative degree of a user’s engagement. “Recency of Visit” reflects the recency of any customer’s last activity. “Subject of Engagement,” on the other hand, should not be limited to the users. To elucidate on similar lines, the “Object of Engagement” is primarily the company, brand or the consumption topic.

Measurement of Engagement Analytics

The ability to evaluate customer engagement, the main indicators and the levers that can optimize and influence engagement are crucial to the success of any organization keeping in mind their social media focus. Though no single metric alone can be a solid indicator to assess how engaged your consumer is, the next generation of analytics providers have come up with certain social media analytics tools.

Leading service providers of engagement analytics allow users to evaluate customer engagement initiatives and leads to user retention. This is based on number pre-set factors in addition to the company’s own custom funnels. Users have access to expert guidance that helps them understand why and how social engagement works. In addition to that, developers and marketers can also recognize the ideal way to capture the information that will give their users a clear image on the factors that influence engagement campaigns.

 

 

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Genetec Announces New Cloud-Based Automatic License Plate Recognition Solution


MONTREAL (PRWEB) April 02, 2015

Genetec™, a manufacturer of unified IP security solutions, today announced AutoVu Plate Reader Cloud, a new software-based license plate recognition solution for its AutoVu Automatic License Plate Recognition (ALPR) system. This new module will allow customers to enhance standard IP video surveillance cameras from cctv installation Melbourne with ALPR capabilities instead of requiring a specialized license plate recognition unit. AutoVu Plate Reader Cloud is expected to be available in the United States early summer 2015, with other regions to follow.

 

AutoVu Plate Reader Cloud will offer an accessible solution that provides the same high accuracy delivered by AutoVu specialized units in situations where vehicles are moving at speeds of up to 15 MPH (25 km/h), such as parking lot monitoring, automatic gate or garage door operations and data mining, to name a few.

 

The AutoVu Plate Reader Cloud ALPR engine will be hosted in the cloud, making it easy to deploy and maintain. Engine updates containing the latest improvements and support for new license plate models will be automatically applied without requiring customer intervention or system downtime. AutoVu Plate Reader Cloud connects to cameras managed by Genetec Security Center, the company’s flagship unified video surveillance, access control and ALPR platform.

 

Using either software triggers, such as motion or cross-line detection, or hardware triggers, including in-ground loop and IR sensors, AutoVu Plate Reader Cloud will detect vehicles and upload a short encrypted video feed to its cloud-based engine, where the image analysis is performed. The data will be sent back to the local Genetec Security Center system, usually in less than one second, to be compared to vehicle lists and used to document arrival/ departure credentials, open gates, or trigger alerts.

 

With AutoVu Plate Reader Cloud, customers can benefit from the extensive set of ALPR features in AutoVu, and its full unification with Security Center. Building on the company’s long experience with ALPR, Genetec AutoVu Plate Reader Cloud customers can leverage a flexible list management system, intuitive user interface and advanced reporting engine for a complete ALPR experience.

 

To ensure customers get a high level of accuracy and choice, AutoVu Plate Reader Cloud will work with cameras tested by Genetec in-house experts. At launch, customers will be able to select cameras from three initial manufacturers who have completed certification, including: Axis Communications, Panasonic and Sony. More camera manufacturers are currently undergoing certification.

 

“The Genetec AutoVu product line has always offered superior accuracy and advanced features. AutoVu Plate Reader Cloud will allow us to leverage our years of ALPR experience and leadership and offer customers an easy-to-deploy, accessible ALPR solution for applications where vehicle speed is controlled, such as parking or gate access, without sacrificing the industry-respected AutoVu quality and precision,” said Stephan Kaiser, General Manager, AutoVu. “We’re excited to offer these extended options to existing-and-new customers in addition to our line of specialized Genetec AutoVu Sharp and AutoVu SharpX ALPR units, designed to provide superior camera accuracy in any type of weather condition or speed of moving traffic,” added Kaiser.

 

For more information about AutoVu Plate Reader Cloud or to contact a regional sales manager, visit: http://www.genetec.com/solutions/all-products/autovu or e-mail: sales(at)genetec(dot)com.

 

About Genetec

Genetec develops open-platform software, hardware and cloud-based services for the physical security and public safety industry. Its flagship product, Security Center, unifies IP-based video surveillance, access control and automatic license plate recognition (ALPR) into one platform. A global innovator since 1997, Genetec is headquartered in Montreal, Canada, and serves enterprise and government organizations via an integrated network of resellers, integrators and consultants in over 80 countries. Genetec was founded on the principle of innovation and remains at the forefront of emerging technologies that unify physical security systems. For more information about Genetec, visit: http://www.genetec.com

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New Agency Leadership Accelerates Growth


Kansas City, MO (PRWEB) April 15, 2015

Gragg Advertising, known for pioneering marketing technology, names a new Executive Vice President (EVP) and Director of the Digital Marketing Group (DMG). Fred Frantz and Cathryn Vaughn have taken on new roles, respectively, which position the agency and its clients for accelerated growth.

“As our industry continues to evolve we are always working to stay ahead of the curve. Frantz and Vaughn have been instrumental in those efforts, helping our agency to thrive and reach new milestones,” said agency President and COO Darryl Mattox. This announcement positions Gragg to further help new markets experience quality lead generation and simultaneously access comprehensive digital marketing.

Frantz’s promotion comes after five years of accelerating growth in two of the agency’s largest departments. Holding a PhD, Frantz was formerly the Director of Gragg’s Affiliate Aggregation Department. He’s responsible for producing a 94 percent client retention rate and growing agency revenue by 33 percent. As EVP, Frantz will work across all departments to continue identifying efficiencies and new areas of revenue.

“I’m confident that Vaughn will uphold our position as a recognized global leader in digital marketing,” said Mattox. Vaughn’s track record stems from her time spent leading one of the agency’s largest departments and highest profit centers. In 2015 she developed the agency’s strategic partnership with Google which brings training to business owners looking to improve digital marketing strategies.

“We have high expectations for staff; both Frantz and Vaughn have embraced that ideal and remain an integral part of our agency,” said Mattox.

About Gragg Advertising:

Gragg Advertising is a full-service direct response marketing agency located in the River Market of Kansas City, Mo. with a focus in online technology. Recognized by Forbes as one of the world’s “Top 100 Agencies that Know Social Media and Google,” Gragg combines traditional branding strategy with proven direct response marketing tactics in order to create advertising that is both memorable and measurable.







Learn How To Combine Affiliate Marketing & Multilevel Marketing

Many  people  treat  multilevel marketing  which  is  also  known  as  network  marketing  and  affiliate  marketing  as  being  different  business  models, however  a  smart  multilevel  marketer knows  how  to  make  use  affiliate  marketing  in  addition  to  his network  marketing to  make  the  extra  coin.

On  the  reverse  a  knowledgeable  affiliate  marketer  may use network  marketing  hence making  money  not  only  when  he  sells  a product  or  service but  also  make  money  each  time  those  under  him  sell  the  product  or  service. Due to  the  pyramid  aspect  he  can  leverage  on  the  work  of  those below  him to  make extra  income.

There  exists  many  programs  which  combine  both  affiliate  and  network  marketing  which  are  meant  to  capture  the interest of  the  startup  business  person  who  has  an  entrepreneurial spirit. An  example one  of  these  programs  is  a MLM  funded  proposal.

One  can   use a  funded  proposal  to  research  a  multilevel  marketing  company  and  be  able  to  build  up a  list  of  future  clients, employees, and  business  partners .In  addition  the  funded  proposal provide  what  one  is  looking  for  be  it  training, support , or  help  in  strategies.

Some  funded  proposals  are  free  to  join  with  one  able  to  upgrade  later  to  gain  further  benefits  under  the  program  or  some  may  cost  you  a  small  amount  at  sign  up . Most  proposals  offer  optional  promotional  tools  for  members  at  an  extra  charge. One  then  gets  contact  details  of  all  those  who  join  the  proposal  under  their  links  providing  an  outlet  for  ones  goods  and  services. Moreover,  one  earns  commission  when  others  join  under  them  which  can  contribute  to  your  bottom-line..

For  one  to  be  successful  in  combining  both  network  and  affiliate  marketing  ,one  should  build  an  active  client  list  and  remain  in  constant  communication  with  them  in  order  to  understand  what  services  they  really  require  so  as  to  be  able  to  offer  them  exactly  that  and  related  services.

It  is  important  for  one  to  show  the  benefits  of  one  joining  a  funded  proposal  in  general  and  your  team  in  particular  to  prospective  future  members  of  his  team. More  people  are  likely  to  join  his  funded  proposal  if  one  shows  his  ability  of  being  able  to  create  various  sources  of  income  from  affiliate  marketing.

 

Welcome To Home Money Makers And Learn More On How To Combine  Affiliate  Marketing & Multilevel  Marketing While Creating Multiple Streams Of Residual  Income,make money blogging and 6 Steps To Setting Up Your own Home Based Business online.

The University of Pittsburgh, Carnegie Mellon University and UPMC Form Alliance to Transform Health Care through Big Data


Pittsburgh, Pennsylvania (PRWEB) March 16, 2015

Today’s health care system generates massive amounts of data –patient information in the electronic health record, diagnostic imaging, prescriptions, genomic profiles, insurance records, even data from wearable devices. Information has always been essential for guiding the care of individuals, but computer tools now make it possible to use that data to provide deeper insights into disease itself.

Leveraging “big data” to revolutionize health care and wellness is the focus of the new Pittsburgh Health Data Alliance, a powerful collaboration announced today by Carnegie Mellon University, the University of Pittsburgh and UPMC.

For example, the use of smart data could help hospitals and doctors rapidly detect potential new outbreaks and immediately alert staff and authorities to take appropriate actions. Systems based around this principle of finding emerging events in complex data sets have already been made possible by collaborations among UPMC, Pitt, and CMU.

This one-of-a-kind alliance is a wide-reaching commitment to advance technology and create new data-heavy health care innovations over the coming years, resulting in spin-off companies and furthering economic development in the region.

The alliance, funded by UPMC, will see its work carried out by Pitt-led and CMU-led centers, with participation from all three institutions. The centers will work to transform the explosion of health-related data into new technologies, products and services to change the way diseases are prevented and how patients are diagnosed, treated and engaged in their own care.

Using health care data to its full potential will require close collaboration among the leading health sciences research at Pitt, world-class computer science and machine learning at CMU, and the clinical care, extensive patient data and commercialization expertise at UPMC. The close proximity and world-leading talent among these organizations provide the ideal setting to transform all aspects of health care, not only in western Pennsylvania but around the world.

“The complementary strengths of the alliance’s partner institutions will allow us to re-imagine health care for millions of people in our shared, data-driven world,” said Subra Suresh, president of CMU. “Through this collaboration, we will move more rapidly to immediate prevention and remediation, further accelerate the development of evidence-based medicine, and augment disease-centered models with patient-centered models of care.”

The new research centers at CMU and Pitt will be funded over the next six years by UPMC and also will benefit from several hundred million dollars in existing research grants at all three institutions. They promise to create what UPMC CEO Jeffrey Romoff calls an “innovation ecosystem” for health data in the region.

“We are unlocking the potential of data to tackle some of our nation’s biggest challenges: raising the quality and reducing the cost of health care. Not only will this effort benefit patients, but it also will accelerate Pittsburgh’s revitalization,” said Mr. Romoff. Corporate partners and entrepreneurs from around the world will want to be close to this health care data hub, he predicted, just as Google, Apple and Disney already have space in or near Oakland to be close to CMU’s and Pitt’s talented faculty and students.

The alliance will support applied research and commercialization, along with basic foundational research in medicine and computer science. “Through this partnership, our brilliant scientists at Pitt and CMU will have unprecedented resources for turning their innovative ideas into products and services that can truly better the lives of patients and society,” said Patrick Gallagher, chancellor of the University of Pittsburgh. “The knowledge created here will result in the spin-off of many new companies and thousands of new jobs over the next decade.”

Initially, the Pittsburgh Health Data Alliance will include two research and development centers: the Center for Machine Learning and Health (CMLH), led by founding director Eric Xing, Ph.D., a CMU professor in the Department of Machine Learning; and the Center for Commercial Applications of Healthcare Data (CCA), spearheaded by Michael Becich, M.D., Ph.D., chair of the Department of Biomedical Informatics at Pitt. Scientists from all three institutions will participate in the work of each center.

The CMLH will work on challenging problems at the intersections of health care and machine learning. Data from sources as varied as electronic medical records, genomic sequencing, insurance records and wearable sensors will be utilized to directly improve health care. For example, imagine a smartphone app that suggests the single dietary change that will most improve your health, based on your genetic makeup and medical history. Or suppose a physician receives an automatic alert when a patient enters the earliest stages of rejecting a transplanted organ and can react while the condition is most easily treatable. The center will focus on five areas: big health care data analytics; personalized medicine and disease modeling; issues of privacy, security and compliance in the context of big data; data-driven patient and provider education and training; and a new general framework for big data in health care.

The CCA at the University of Pittsburgh will research and invent new technology for potential use in commercial theranostics and imaging systems for patients and doctors. (Theranostics works to develop individualized therapies for various diseases, and to combine diagnostic and therapeutic capabilities.) These technologies will be based on intelligently engineered big data solutions. Some areas of focus for CCA will be: personalized medicine for understanding diseases such as cancer and various lung disorders; genomics and imaging data; and methods for data capture and health care analytics. A key goal is new technologies and methods to create actionable information.

UPMC Enterprises, the commercialization arm of UPMC, will lead the efforts to turn these innovative ideas into new, for-profit companies and jobs, building on its nearly 20-year track record of investing in and growing companies that solve health care problems.

For more information about the Pittsburgh Health Data Alliance, visit http://www.healthdataalliance.com.

# # #

About Carnegie Mellon University

Carnegie Mellon (http://www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon has campuses in Pittsburgh, Pa., California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.

About Pitt

An internationally renowned public research university founded in 1787, the University of Pittsburgh (http://www.pitt.edu) is a leading center of learning and research in the arts, sciences, humanities, professions, and health sciences. Pitt ranks fifth among all U.S. universities in terms of the competitive grants awarded to members of its faculty by the National Institutes of Health, and consistently ranks among the country’s leading U.S. public research universities, according to The Top American Research Universities report issued by the Center for Measuring University Performance. With 16 schools and colleges and 35,000 students on five campuses, the University offers nearly 400 distinct degree programs.

About UPMC

A world-renowned health care provider and insurer, Pittsburgh-based UPMC is inventing new models of accountable, cost-effective, patient-centered care. It provides more than $ 887 million a year in benefits to its communities, including more care to the region’s most vulnerable citizens than any other health care institution. The largest nongovernmental employer in Pennsylvania, UPMC integrates more than 60,000 employees, more than 20 hospitals, more than 500 doctors’ offices and outpatient sites, a more than 2.5-million-member health insurance division, and international and commercial operations. Affiliated with the University of Pittsburgh Schools of the Health Sciences, UPMC ranks No. 12 in the prestigious U.S. News & World Report annual Honor Roll of America’s Best Hospitals — and No. 1 in Pennsylvania. For more information, go to UPMC.com.







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Want To Know More About Google Analytics?

Are you one of those types of people that loves to quote statistics, do reports put you in your happy place? If you’re one of those people and you own a blog or website you are probably already using Google Analytics or you really need to start! Google Analytics gives you all of the statistics you could ever need about visitors to your site.

Traditionally website reports were rather limited. This is mostly due to the fact that reports of this nature are generally hard to interpret (it’s true) and the fact that they were usually supplied in narratives, IE Word documents. Google Analytics shook up the program with live, detailed reporting so that you could see an up to the minute look at all the traffic to and within the site and better measure your success.

You’re finally open for business, or maybe even you’ve been up and running for a month. You can see that customers are coming in and peeking around, but you don’t know what exactly it is that they are looking at, so you don’t know what (if anything) you’ve put on the website was effective and held their attention. You want to know which pages your customers are visiting, you want to know if those customers come back to the website and what they look at when they do, you also want to see all of the customers that link back to you—well, if you’re a stats junkie you probably want to know a whole lot more than that!

Google Analytics has the ability to answer these and other questions, and present those answers in lovely charts and graphs so that you have a visual representation of what is actually happening on your website. The GA reports are all real time and web-based so you can check them out at any time of day. You can even look at them over morning coffee or while watching the Late Show if you wanted. Not only does Google Analytics give you all of the great chart, graphs, and stats you need to really impress the other kids at the office, but it gives them to you on demand!

The up-to-the-minute reports provided by Google Analytics and their easy to read format is just one of the many reasons why Google Analytics is the right tool for you. Pretty graphs are nice—who doesn’t love pretty graphs? However, you can usually get someone to provide you with a pretty graph. It is the fact that you can get these pretty graphs at any time of day that makes this tool a winner. The canned reports that come with the tool are useful and provide you with the typical statistics needed to make site-based decisions.

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You know the old movie quote, “If you build it, they will come”? Yeah, well, on the Internet that’s bull. On the Internet it takes hard work, creative thinking and constant monitoring. Where…
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Unlimi-Tech Integrates with Scale Logic to Accelerate File Transfers in the Media and Entertainment Industry


Ottawa, Canada (PRWEB) April 02, 2015

Unlimi-Tech Software, Inc., an Emmy® Award winning pioneer in managed file transfers and the creator of FileCatalyst, a world leading accelerated file transfer solution, is pleased to announce an integration partnership agreement with Minnesota based Scale Logic.

Scale Logic, Inc. is a value added global solutions company focused on storage and networking infrastructures. They have developed strategic relationships around RAID, NAS, SAN, and Archive technology that focuses on logical solutions to complex storage needs in the media and entertainment industry.

FileCatalyst has partnered with Scale Logic to provide the latest in accelerated file transfer technology to their media and entertainment clients looking to increase file transfer speed. FileCatalyst’s platform is immune to packet loss and latency while transferring large files, which is beneficial to Scale Logic’s clients. While other methods of file transfer are unable to keep up with increasing file sizes, FileCatalyst ensures the secure transfer of any size and format of file, at speeds of up to 10 Gbps. Files that traditionally took hours and days can now be transferred in a matter of minutes.

“Scale Logic has a philosophy of providing the best end-to-end storage solutions in the industry to complement our partners’ capabilities,” said Daryl Heinis, CTO at Scale Logic. “By integrating FileCatalyst, we’re able to offer accelerated file transfers in our solutions, which is a great benefit to our customers.”

“We are very proud to see our software become an integral component in partner products,” said Unlimi-Tech’s Vice President of Business Development, Alan Atkinson. “This partnership with Scale Logic is exciting and will provide a great advantage to their end users.”

About Unlimi-Tech Software, Inc.

Located in Ottawa, Canada, an Emmy® Award winning pioneer in managed file transfers, is the creator of FileCatalyst, an accelerated file transfer solution. Founded in 2000, the company has more than one thousand customers in media & entertainment, energy & mining, gaming, and printing, including many Fortune 500 companies as well as military and government organizations. FileCatalyst is a software platform designed to accelerate and manage file transfers securely and reliably. FileCatalyst is immune to the effects that latency and packet loss have on traditional file transfer methods like FTP, HTTP, or CIFS. Global organizations use FileCatalyst to solve issues related to file transfer, including content distribution, file sharing, and offsite backups. To learn more, visit filecatalyst.com or @FileCatalyst on Twitter.

About Scale Logic

Scale Logic engineers and deploys value-added services and storage centric solutions for Mobile, Broadcast, OTT, Streaming, and Post Production Workflows. These solutions are designed specifically for customers requiring high-performance, highly reliable data storage and network infrastructure. Its 25+ years experience in both structured and unstructured data workflows underpins its consultative approach as a trusted extension of its customer’s resources. Scale Logic’s value to customers is demonstrated by the range of products and related services it offers, from entry-level and mid-tier storage solutions to global enterprise platforms, including Scale-Out NAS, SAN, and Archive. Scale Logic offers a complete suite of lifecycle management, workflow enhancements, solution design and installation, post-sales maintenance options, and system integration.

To learn more, please visit http://www.scalelogicinc.com







Chord Theory

So maybe you think “Chord Theory” is a waste of time? Well let me tell you, chord theory is worth your time! Have you ever noticed when you’re trying to figure out a certain chord in a particular song that all of a sudden you arrive at the right chord, but for some reason it just doesn’t sound exactly like the one being played? Something about it just seems to sound different. Well it’s a good chance that the reason for this is because a different “voicing” is being used. The term voicing is just another way to describe all the different fingerings and places that chord can be played on the fretboard.

So as you become familiar with the different chord voicings that are used by today’s rock guitarists it will become alot easier to figure out songs, and also your composition skills will greatly improve when you have some chord theory skills under your belt.

Before we get to those “rock chords”, let’s get into some basic chord theory.

For starters, those of you who are not sure of the difference between sharps and flats, let’s clear that up right now. A sharp (#) raises a note’s pitch one half step. A half step is equal to one fret on the guitar. The note A# is one fret higher than an A note on the guitar. A flat lowers (b) lowers a note by a half step. The note Ab is one fret lower than the A note on the guitar. A note is natural when it is neither sharp or flat.

All natural notes are separated by a sharp note and a flat note, except for B and C, and E and F.

A# and Bb are actually the same note with two different names. The same is true for C# and Db, D# and Eb. The key is what determines whether a note is considered sharp or flat.

Since most rock and metal progressions mostly center around major and minor chords, most of this lesson is based on those chord types.

So what is a major chord? The first thing you need to know about any chord is that it is constructed from the major scale of the same letter name. Any type of C chord, whether it is C major, C minor, C7 etc., will be constructed from the C major scale.

The next thing to realize is that every chord has it’s own formula. The formula for a major chord is 1, 3, 5. This means that the major chord consists of the first degree (or root), third degree, and fifth degree of it’s major scale. Below is a C major scale. All the scale degrees have been numbered.

C  D  E F G  A B C

1 2 3 4 5 6 7 8

By using the major chord formula with the C major scale, we get the notes C,E,G. This type of three note chord is called a triad, a major triad. There are four types of triads: Major, Minor, Augmented, Diminished. The notes in this triad can be arranged in any order: C,E,G – E,G,C – G,C,E – etc. Remember that term voicing? Well it refers to the actual order of the notes.

When writing or referring to chord voicings, the notes are named in order from lowest to highest in pitch. If a chord is “voiced” with it’s root note as the bass note (lowest pitch note), this would be what is considered root position. If the chord’s third degree is the bass note, then it would be what is called a first inversion. If the fifth degree is in the bass, then we call it a second inversion.

Any of the notes in a given triad may be repeated. If there are more than three notes present (ex: C,E,G,C), then we call it a chord instead of a triad. In this case however, the example i just gave you would still be considered a triad because it contains the first, third, and fifth degrees only. So you are probably starting to see that there are alot of options you have when it comes to variations, or voicings for the same chord.

The formula for a minor chord is 1,b3,5. The only difference between a major chord and a minor chord is the third. The major chord contains a natural (unaltered) third of it’s major scale, and a minor chord contains a flatted (lowered) third. By using the minor chord formula with the C major scale, we get the notes C,Eb,G. This is a C minor triad.

Although major and minor chords contain the root, third (or flatted third), and fifth degrees, it is very common in Rock and Metal for these chords to be played using the root and fifth only. This is what is known as a “Power Chord”. This chord gives you a very strong and powerful sound, hence the name power chord.

The power chord is neither major or minor because it contains no third. So when put into a progression it can function as either a major or minor chord. This is why the power chord is so popular. So maybe now you can see that chord theory is something that is really worth your time. I know most of you probably get turned off by the term chord theory, but i hope you got alot from this lesson.

So I suppose i should tell you a bit about myself. Well i am from Canada and have been playing the guitar for 20 years now, and have been teaching for 10. Over the years i have taken a lot of guitar lessons myself. My main guitar teacher was a GIT graduate. For those of you that don’t know about GIT, it stands for Guitar Institute Of Technology. It is a music school based in Los Angeles. Anyway i hope you find what you’re looking for within my site. http://guitarchops101.com

Importance Of Web Analytics For Business Decision Making

Decision Making is an essential process for all organization and making right decisions are more crucial. A logical and systematic way of decision making can help to address critical problems of business more precisely. There are various types of business decision to take; no matter if you are operating your business online or offline or both.

So lets start with the key question that How you can use web analytics for taking business decisions.

Nowadays the web has become an important vehicle to drive business effectively. It is so powerful that can attract millions of customers with proper marketing campaign and communication. You can get all these but only if you have few answers about your web presence.

Like: What is the ROI of your investment in marketing campaigns? What and how they are interacting with your website? Are you delivering the same what your customers ask? All these questions are so important to answer for business growth and the solution for all this question is web analysis.
Web Analytics helps to analyze data from web and use those data for future business decisions. Only Web Analytics can answer all above questions.

So lets discuss how Web Analytics helps to take business decisions at all levels of organization.
(1)Web Analytics for Operational Decisions: Most of short term business decisions are taken by operational people and Web analytics can answer those operational questions very well.

Few questions which are answered by Web Analytics for Operational Decisions are:
To check what products are more in demand?
Whether website navigation is smooth or not for novice customer shopping online?
Which keywords sending more visitors?

(2)Web Analytics for Tactical Decisions. These are medium-term decisions about how to implement particular strategy. Mostly data for tactical decisions comes from operation department.
Few questions which are answered by Web Analytics for Tactical Decisions are:
What kind of marketing campaign to have?
On the basis of all different matrices from web analysis like bounce rate, time spend, visits what products can be more profitable in future?
What additional steps should be taken so that customer has better experience?

(3)Web Analytics for Strategic Decisions: These affect the long-term direction of the business. Strategic Decisions are mostly taken by top management:
Few questions which are answered by Web Analytics for Strategic Decisions are:
Using all data from past campaigns and by comparing and merging those data, deciding future strategy for online marketing campaigns
Any big changes to do in web site or web portal

In this way Web Analytics can help all type of business decisions at each level of business starting from operational, managerial and strategically. However its so huge too so it all depends on how effectively you can use web analytics for better decision making.

For More Information about Business marketing, analytics, internet marketing, PPC, SEO, SEM and e Marketing Sydney visit our website http://www.seorank.com.au

Lee Odden of http://www.TopRankMarketing.com interviews Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google on the value of storytelling when communicating…
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How To Get Started In Mobile CPA Affiliate Marketing

How To Get Started In Mobile CPA Affiliate Marketing

How To Get Started In Mobile CPA Affiliate Marketing.