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How to Track Conversions From Google AdWords

September 9th 2015 Posted at Uncategorized
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One of the most important parts of using Google AdWords is being able to track conversions accurately. After you’ve made your selection of keywords, created a compelling ad, and then implemented your Google AdWords campaign, the next step is to start tracking conversions and reviewing the results.

Google offers two valuable conversion tracking tools through the AdWords platform, but you may decide you want to simply rely on landing page hits or the number of sales generated from a particular link you used within the ad. Whatever the case may be, here are some tips for tracking conversions with Google AdWords:

First, you’ll need to embed your conversion link using JavaScript. If you are using a shopping cart or other type of setup where the buyer receives a confirmation as part of their checkout process, your best bet is to use some JavaScript code that gets sent back to the Google AdWords tracker.

This tool allows you to track the ads that clicked through and produced a complete conversion; bear in mind that this tool does not allow you to see the number of visitors to the site. Just place the few lines of code into your website, and then access your conversion tracking reports directly on the ‘Campaign Summary’ page in the Reports Center of Google AdWords.

The only requirements for installing conversion tracking on your website is that you are running approved AdWords ads on the site, and that the code snippet is placed only on your conversion page. If you’re missing either of these elements, you will not be able to generate accurate data about your AdWords campaign.

You can verify if the code is working by completing a complete conversion yourself. If you can find out exactly when a user has clicked on your ad and completed the conversion process, you can review your conversion reports within 24 hours and see the click-through on the report summary. Avoid clicking your own ads, as this is a breach of the Google AdWords terms of service contract.

If you are using PayPal or another payment checkout system, you can still track conversions by setting up your Google Adwrods conversion tracker correctly. All you need to do in this case is set up a conversion confirmation web page within PayPal; you can then insert the Google AdWords JavaScript code directly into the web page. Whenever a customer completes the PayPal or other shopping cart process, you’ll have a record of their visit, and, most importantly, the conversion.

Authors Sarah Milstein, J.D. Biersdorfer and Mathew McDonald of the book “Google: The Missing Manual”, explain that it’s also important to determine your total cost-per-conversion over any given campaign period.

This information will let you understand how much it actually costs to generate your sale; you can calculate this by using the free conversion-tracking tools and matching the number of conversions up with the total cost of your campaign for any given period of time. To calculate this, you will need to produce a summary report of keyword purchases at the end of each month and divide the number of conversions by your total costs to run the ad.

Marketing with Google AdWords is a powerful technique that most online-businesses can use to attract more customers. Writing quality Google Ads is one of the most important skills to have when using AdWords – and there are many quality training resources available online.

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Google AdWords Tips & Techniques

September 8th 2015 Posted at Uncategorized
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Google AdWords is one of the best traffic generators you can use to increase the profitability of your business. You can drive the right traffic to your business’s website that you can easily convert into your internet income. Here are useful tips and techniques on how to make the best use of this tool.

Find the Right Keywords to Use

It doesn’t matter how well written your AdWords campaign is if you don’t use the right keywords, you wouldn’t be getting as much traffic as you can while you end up paying more. To get the most from your campaigns, both in terms of cost and results, you must be able to choose the right keywords.

To illustrate, using popular keywords can place you in stiff competition with other online advertisers. This type of keywords carries higher cost per click but does not guarantee that you will be getting the traffic that you need in the face of competition.

What you can do is to look for keywords that have an average of six (6) ads in order for your business to appear on page 1 of Google search results. These keywords should also carry with them significant searches for you to get profitable results from Google AdWords.

Writing Your Ads Matters

Your ads should be well written making optimal use of the 100 characters you are allowed. With this number of characters, you want to capture the attention of your target audience so every word should count. You can arouse the curiosity of your target audience by asking interesting question or you can highlight one most important benefit your audience can get from your ads.

Your Website Speaks

The success of your AdWords campaign doesn’t end with your target market clicking on your ads. As your target market clicks on your ads leading to your business’s website, you should make sure that your website meets your target market’s expectations. Your ads and your website should be consistent to make your target market respond favorably to what your website will ask them to do.

These are three of the most useful tips and techniques on how to get the most from Google AdWords. Following these tips and techniques will boost the success rate of the AdWords campaigns you will launch.

Are you spending thousands of dollars on your website and you are nowhere to be “found” on Google?

If your answer is Yes, our Search Engine Marketing services may be a great fit to you. We provide PPC Management, AdWords Management, Web Analytics and SEO Services.

Analytical Writing

September 7th 2015 Posted at Uncategorized
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Writing an analytical essay may be termed as a new experience for a student. Analytical writing always test or measure someone critical thinking and analytical writing skills one may have. It used to assess articulate complex ideas effectively and clearly. Analytical writing also examines claims and accompanying records. It constructs and evaluates some arguments and sustains the coherent discussion. Analytical writing essay is commonly needed in education writing to show relationships among pieces of information. In many cases analytical writing is normally used to contrast, compare, evaluate and assess the outcomes. Analytical writing usually have a certain structured that is based on the ordering of main ideas in relation to every used evidence from different sources of information although analytical essay does not represent a position to be discussed instead it forms an argument analytical essay writing as descriptive writing. Many students who are given analytical writing essay to write do not have any idea on how to organize their points because of lack of enough writing skills. Organized analytical writing essay will always give students high grades in their academics. Students who do not have time to write analytical writing essay normally opt to search for analytical essay writing services. The analytical essay writing services that exist in the market some of them are fraud, fake and hoax. Students are always advised to do detailed research in order to know the best analytical essay writing company that can help them write well thought, concise and organized analytical essay.

There are many analytical essay writing companies but few of them offer exactly what is needed by students. They offer low quality analytical writing which makes students to lose hope and proved incapable by their instructors. Many students are now confused and desperate because of these kind of analytical essay writing services offered to them. Are you desperate and tired of poor grades you attain in your academics? Are in need of analytical essay writing services to help you write an excellent analytical writing? Worry not, for our analytical writing company is here to help you write interesting and wonderful analytical essay that will make your lecturer prove you intelligent and capable. We offer genuine and honesty analytical writing services to our customers because we care for our customers career. We have employed the most experienced and educated analytical essay writers who have more than two years of experience. The analytical writing we provide do not have grammatical mistakes and spelling because our writers are English native. Students who buy analytical essay writing from us are always proud because they receive well organized, concise and well thought analytical essays.

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Use of Google Web Toolkit for testing methodologies

September 6th 2015 Posted at Uncategorized
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Outsource Java development is preferred for high-end applications with GWT has bought new testing methodologies for developers to create better solutions. Testability being one of the core features of GWT development the GWT developers can easily test their applications by using its testing tools. Testing of GWT applications can be categorised into three test component types:

Standard JUnitTestCases
GWTTestCases (subclasses of the JUnitTestCase)
Selenium Testing

During GWT development if strong design patters are applied to the codes then it would help to keep the test cases more effective, maintainable and concise. Entire GWT application is written in Java language thus it is possible to test a good part of app with the use of standard JUnitTestCases. GWT also has some TestCase subclass, the GWTTestCase class which can test code JavaScript. Client side Java Code will be cross-complied to Java Script and only few out of all use direct implemented codes.

DOM is manipulated by all widgets and many GWT libraries consists some native code which means that while GWT developers run unit tests over components by executing JavaScript natively then they must run in an environment that supports the runtime. For this test a subclass of JUnit’s TestCase called GWTTestCase is provided by GWT. It allows implementation of JUnit test case which looks identical to standard one.

An abstract method called getModuleNameis the only difference that returns a string containing the name of code module as defined in application. A hosted mode browser is started by the GWT framework while running the test and then the test case is evaluated. The meaning of this is that all the facilities of hoted browser is available to your test case and GWT developers are capable of running native JavaScript functions, render widgets, or invoke asynchronous remote procedure calls. The other option to run tests is the hybrid of Java and JavaScript code or compilation and running of all GWT codes as JavaScript. For this declaration and passing of -Dgwt.args=”-web” Java runtime is required. Wise decision is to run the tests on both hosted as well as web mode.

Now set up the class path for running these tests which requires compiled Java classes while Java development. A tool called “junitCreator” is provided that generates an empty GWTTestCase that helps in running the tests in both modes. While Java development developers test native JavaScript code for this and in JUnittests faces some hindrances. Initially the normal browser event mechanisms do work as expected in test mode but it is required to add adventitious code for performing things like programmatically clicking of a button and then expecting the corresponding event handlers to be fired. (e.g. onClick).

Writing selenium tests which can run against the browser with all mechanisms in correct place is the right approach. Some performance considerations like run the TestCase forces compiling of source codes in the modules that incurs with the startup delay. Each test that is performed needs starting and shutting down of headless browser. A technique that can help in this matter is to group the test cases into TestSuiteswhich can run tests in single suite and saves costs by incurring only a single compilation startup cost.

Generally standard JUnitTestCases should be preferred as GWTTestCase is slower than it to run orders of magnitude.

For More Information:- Java Development | GWT Development

Article 347: Quantum Theory is Physical Not a Social Theory

September 6th 2015 Posted at Uncategorized
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Drs. Hasan A. Yahya, a writer from Michigan, USA

Unlike social theory, Quantum Theory is a modern physical theory that holds that energy and some other physical properties often exist in tiny, discrete amounts. Older theories of classical physics assumed that these properties could vary continuously. Quantum theory and the theory of relativity together form the theoretical basis of modern physics. The first contribution to quantum theory was the explanation of blackbody radiation in 1900 by Max Planck, who proposed that the energies of any harmonic oscillator are restricted to certain values, each of which is an integral multiple of a basic minimum value. For example, the energy E of this basic quantum is directly proportional to the frequency n of the oscillator; thus E = hn, where Plank’s constant h is equal to 6.63 x (10-34) J–sec. in 1905 Albert Einstein , in order to explain the photoelectric effect, proposed that radiation itself is also quantized and consists of light quanta or photons, that behave like particles. In 1913, another scientist named, Niels Bohr used the quantum theory to explain both atomic structure and atomic spectra. The light or other radiation emitted and absorbed by atoms is found to have only certain frequencies (or wavelengths), which correspond to the absorption or emission lines seen in atomic spectra. A spectrum however, is an arrangement or display of light or other forms of electromagnetic radiation separated according to wavelength, frequency, energy, or some other property. In this case, dispersion which is the separation of visible light into a spectrum, may be accomplished by means of PRISM or diffraction grating. Each different wavelength or frequency of visible light corresponds to a different color, so that the spectrum appears as a band of colors ranging from violet at the short-wave length (high frequency) end of the spectrum through indigo, blue, green, yellow, and orange, to read at the long-wavelength (low-frequency) end of the spectrum. A continuous spectrum containing all colors is produced by all incandescent solids and liquids and by gases under high pressure.

To go back to quantum theory, these frequencies correspond to definite energies of the photons and result from the fact that the electrons of the atoms can have only certain allowed energy values, or levels. When an electron changes from one allowed level to another, a quantum of energy is emitted or absorbed whose frequency is directly proportional to energy difference between the two energy levels E1 and E2, = hv. Quantum mechanics, the application of the quantum theory to the motions and material particles, was developed during the 1920s. The new observation added in 1924 and 1927, to the theory was made by Louis de Broglie (1924) , who proposed that not only does light exhibit particle-like properties but also particles may exhibit wavelike properties. In 1927, a particularly important discovery of the quantum theory was the uncertainty principle, enunciated by Warner Heisberg, that discovery places an absolute, theoretical limit on the combined accuracy of certain pairs of simultaneous, related measurement. (530 words) www.askdryahya.com

Source: The Concise Columbia Encyclopedia, 1983, 1989, pp 681 and 779.

Wikipedia Free Encyclopedia,

Key words: E = hv , Where E = energy of a quantum in joules, h = Planck’s constant or 6.626 x 10 -34 J-sec and v = frequency in Hertz or sec-1 .

Professor, Dr. Hasan A. Yahya is an Arab American writer, scholar, and professor of Sociology lives in the United States of America, originally from Palestine. He graduated from Michigan State University with 2 Ph.d degrees. He published 65 books plus (45 Arabic and 20 English), and 400 plus articles on sociology, religion, psychology, politics, poetry, and short stories. Philosophically, his writings concern logic, justice and human rights worldwide. Dr. Yahya is the author of Crescentologism: The Moon Theory, and Islam Finds its Way, on Amazon. He’s an expert on Race Relations, Arab and Islamic cultures, he is also, interested in religion, world affairs and global strategic planning for justice and human rights. www.dryahyatv.com

The Benefits and Drawbacks of Google Docs

September 5th 2015 Posted at Uncategorized
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Google Docs as most people know is an excellent document tool which can be used to create and share with various people over the Internet. Google Docs comes with a range of packages offering the user options to produce and share various Office documents like Word, Spreadsheet and PowerPoint presentations online.

Although most people are aware of the usage of Google Docs, they are not fully aware about all the features and to what extent they can make use of this online tool. Here are a few advantages and drawbacks this popular online tool have:

Advantages:

The first and most common advantages we all know is that this tool is absolutely free which can be used to create office documents. Google Docs give user the perfect platform to work and share online with their clients and colleagues. It is not possible for anyone to carry tons of documents and Google Docs provides the platform where documents can be created or edited from anywhere and anytime. Google Docs provides a good source for file backup (up to 1024 MB of free space) and it is always a safer option to store your important documents in Google’s server than on your hard drive. With Google Docs you can access your client’s details and payment details from anywhere when you need it.

Disadvantages:

Lesser feature than what is offered by Microsoft Office tools like Word, Excel and PowerPoint. Internet connection can sometimes play the spoilsport especially when you are working on a slow internet connection as you will not be able to use most Google Docs features with a slow connection.

Overall, Google Docs is an excellent tool and the advantages it offers far exceeds the disadvantages and if you are a working professional this is the tool which is best suited for you. If you are interested in other office tools to help you simplify your work, you should definitely visit our section on Business and Organize where you will find a large range of office products.

Source: http://www.softwarebazar.com/businessorganize/

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Go Google Crazy On The New Nexus S In White

September 4th 2015 Posted at Uncategorized
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Anyone who frequents the internet frequents an assortment of Google tools. We search just about anything on its search engine. We check our mail on Gmail. We chat on GTalk. We look for interesting locations on Google Maps. Now, we get to do all of these on the go with the Nexus S in white.

When it comes to powerful hardware, the smartphone has it all. It comes with a 1 GHz Hummingbird processor. With this processor, you are sure to multi-task with ease. You can run various apps downloaded from the Android Market and at the same time run OS applications. It also comes with its own dedicated GPU or graphics processing unit. This will allow you to run things like 3D games smoothly. You will definitely enjoy intense action while playing games on the Nexus.

When Google comes to mind, the phone has everything you will ever need. It comes with all the popular tools and more. You will get to stream videos on YouTube. You will get to upload videos on YouTube as soon as you are done recording with its 5 MP camera. You will get the answers you have been looking for with its search options. You will see places of interest in 3D maps.

The Nexus S in white even comes with Adobe Flash 10.1 integration. This will give you access to more than 1.6 million flash-based websites found on the web. When it comes to dynamic websites access, the smartphone is all you ever need.

If ever you have other devices that need access to the internet, you can use the phone as a mobile hotspot. It can provide high-speed internet to as much as 6 devices. You can use the smartphone as an internet access point for laptops, tablets, and other mobile devices.

When it comes to the most advanced Android OS, the mobile phone has it. it comes with the Android 2.3 OS (Gingerbread). This is the best mobile phone operating system Google has to offer. It offers faster internet, smoother multi-tasking, and more optimized energy efficiency. With the Nexus S in white, you can absolutely go Google crazy.

The White Nexus S is a white version of the Nexus S.

Best Social Media Analytics Plan To Explore Effective Audience Engagement

September 3rd 2015 Posted at Uncategorized
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As Social media is expanding its wings, it starts acting as the most influential communication channel known ever. The dimensions of traditional media has changed now and several internet marketing services providers have now started to look forward, evaluate and analyze such extensive quantity of data in structured manner and some in unstructured.

This data comes both from the internal and external sources and helps organizations to monitor overall business business strategies and predict the future volume of conversations and its impact on the business. The article elaborates the overall outline to configure your analytics package to measure the matrices that may have impact on your social networking strategies.

Manage a filter for Social media traffic: You are suggested to setup a social media profile with the help of a internet marketing services provider in your analytics account that portrays the relevant traffic from these websites. It certainly helps you to put a quick glance over the strategies you adapt, the pitfalls it contains and additional fuel it needs to rush.

Setting up several virtual pages: The process is very much similar to the mechanism, business owners do execute in pay per click technique. The process that an internet marketing company follows allows you to create some virtual URLs that redirects users to the tracking URL that contains the bulk information in original. This virtual URL offers very comprehensive link proportion to the user and an ability to the business owners to track the path through which a user navigates through various social networking websites.

Event tracking mechanism: Event tracking in the SMO services indicates the methodology that organizations use to measure their efforts in the domain. The event tracking schedule is all set to specify the happenings conferred around the various social media events, a user executes while visiting the social networking sites.

Add Campaign Tracking to URLs: URL shortening process in search engine optimization has conferred another step to social media experts to track the social URLs. Vertical is now setting it up one step further and conceiving a tracking URLs for each social platform including tweets walls and posts.

In addition to above, you may consider a number of things while setting up your social media analytics plan. The strategies an internet marketing services provider defines, sets up your insight of the initiatives you suppose to take across the process. All you need to be considerate here about the creative process of media analytics. Social media analytics is all set to manage and head the pathway through which your site would be on the top list of this emerging sky walk.

BrainPulse, a reputed SEO Company offers Social Media Optimization Services like forum posting, blogging that helps to improve the customer interaction, augment the brand value and enhance ROI.

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How To Produce Google Adword Ads for Terrific Conversion Rates

September 2nd 2015 Posted at Uncategorized
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Quite a number of elements play a part in any successful Adwords PPC campaign, but yes the ad copy can make or break your conversions. If you want to experience better results with your Google Adwords campaigns, then please read this article to find out about three copy tips that you may not know about.

Avoid being cute or clever with ad copy – make your point and give solid information. You also want to do that because you just do not have much room to play around in. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. Get in the habit of writing your ads, and then you proof-read them very carefully and trim off all the fat. You won’t get more than a few seconds to grab the attention of the searcher. Don’t get too upset about it because we all do the same thing when we see ads? Right? Even you… A lot of this has much to do with filtering out people who are not interested; so one approach is to put your price right there in your ad. Get it? The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you. You’ll realize better results in all your ad campaigns if you can set yourself apart from the others. There are many advertisers who believe that you can succeed in your PPC campaign if you simply copy ads of the top advertisers. Copying ads tells us that you’re lazy and uncreative, and also that maybe we’re not interested to do business with you. Yes, learning how to write great ad copy can be done with the help of other ads, but you should never copy them outright. You will most likely find that your click through rate will decline and that will hurt your quality score. One thing you will notice though are ads that look like they were copied, but actually there are only a few small differences. This isn’t really helpful for advertisers because the person searching will get confused seeing the same ads lined up in one place. Our experiences have shown that when we work to be distinctive, then our ads have a better performance.

Always write as many headlines as possible, and then take your best picks and test them against each other.

If you’re not familiar with split testing, go find out about it, and then test your two best headlines. As you well know, the bottom line is your conversion rate, and you want it as high as possible. Also, during your testing, you should also test various offers. Have each of your ads include a different offer and see which one converts the best. Last but not the least; with AdWords the way to make your copy effective is by running multiple split tests of your ads. In each of the ad groups, have at least 3 ads set up and have them run for some amount of time before reaching to any conclusions.

These tips will help you to put more power into your Adwords ads which will result in higher conversions. But once you get into the practice of doing it, there’s absolutely no looking back; you’ll keep on improving with time.

Joe has been a full time internet marketer for about a year now, he mainly promote IT products like the
Epson stylus sx215. He also promotes green technology and products like this “>refill toner company.

Local Google Traffic – Video and Article Distribution

September 2nd 2015 Posted at Uncategorized
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Video Distribution

Video is one of the most powerful types of media you can use. We already mentioned adding images and video to your Google Places page, but that’s not the only place those types of content can be used. There are dozens of video sharing sites, the most widely used being YouTube, where you can also share your videos about your mortgage brokers marketing business. Some of the other popular video sites include:

Vimeo
Dailymotion
Veoh
Justin tv
Buzznet
Collegehumor
Ustream tv
Revver

Some sites are focused on certain types of videos, such as Collegehumor which is focused on funny videos. Other sites have a wide range of topics, like YouTube.com, so you can post virtually any type of video.

Those videos could be a commercial format, or they could be something more educational if that style suits your mortgage website marketing business.

For example, if you operate a computer store you could set up a YouTube channel where you show people how to do various things with their computers. This would give you two opportunities to reach your customers.

First, people searching for a local computer store could find your videos on Google or another search engine, and they would see how knowledgeable you were. If you have a collection of videos showing various things they need to know to use a new computer, you’ll have set yourself up as the local expert before they ever set foot in your store.

And second, you could use this as a benefit for your existing customers. They could get tutorials about their computer on YouTube, and you could even take questions from them via email, Facebook or various other sources and create videos explaining how to do whatever they’re having trouble with.

Do you think that would help cement your customer relationships a little more effectively?

By submitting your video to multiple sites, you will extend your reach to more potential customers. Not only can they find the video on those sites directly, they can discover them through search engines like Google Video. You just never know where people will find your content, so the more places you can share it, the better.

Article Distribution

Article distribution is another highly effective way to reach your customers online. There are just as many article directories as there are video sharing sites, if not more. Some of the most effective sites to get your articles distributed include:

Ezinearticles
GoArticles
Articlesbase
WebProNews
ArticleDashboard
Article-buzz

Much like video sharing sites, some article distribution sites are more focused on certain topics, such as WebProNews which is mainly online marketing related information, while others cover virtually everything.

The way these sites work is you submit your article to get published on their website. You can include a short “bio” at the end of the article, telling the reader what your company offers along with a link back to your website.

The link in your bio has two benefits:

People who read the article will click on the link to visit your website, and once they do, they can sign up for your email list, read more about your company or anything else that you offer on your site.
The link helps your website rank higher in Google and other search engines, so the more articles you distribute, the better you will rank when people are searching for local businesses.

The real power of these article sites is in the syndication features they offer. Most of these sites let other websites use your article on their site, as long as they leave your bio intact at the end of it.

So as other sites syndicate your article, you will get even more opportunities to reach your customers as well as more and more backlinks helping to push your website up in the search engine rankings.

And while all this is happening, you will help to establish your reputation as an expert. If someone goes searching for reviews or more information about your company, they will find all these different mortgage broker websites where your articles are posted. This will help make you the local expert on what you have to offer.

After all, if you saw the same author’s articles in every magazine you read about a particular topic, you would probably think they know a little something about that subject, wouldn’t you? Being mentioned all over the internet has the same effect.

There are lots of ways to gain valuable traffic towards your site such as video and article distribution. If you want to learn more of the applicable techniques that will provide benefits for your business visit http://localmortgagemarketing.com/ now!

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