Thalasar Ventures

Quite a number of elements play a part in any successful Adwords PPC campaign, but yes the ad copy can make or break your conversions. If you want to experience better results with your Google Adwords campaigns, then please read this article to find out about three copy tips that you may not know about.

Avoid being cute or clever with ad copy – make your point and give solid information. You also want to do that because you just do not have much room to play around in. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. Get in the habit of writing your ads, and then you proof-read them very carefully and trim off all the fat. You won’t get more than a few seconds to grab the attention of the searcher. Don’t get too upset about it because we all do the same thing when we see ads? Right? Even you… A lot of this has much to do with filtering out people who are not interested; so one approach is to put your price right there in your ad. Get it? The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you. You’ll realize better results in all your ad campaigns if you can set yourself apart from the others. There are many advertisers who believe that you can succeed in your PPC campaign if you simply copy ads of the top advertisers. Copying ads tells us that you’re lazy and uncreative, and also that maybe we’re not interested to do business with you. Yes, learning how to write great ad copy can be done with the help of other ads, but you should never copy them outright. You will most likely find that your click through rate will decline and that will hurt your quality score. One thing you will notice though are ads that look like they were copied, but actually there are only a few small differences. This isn’t really helpful for advertisers because the person searching will get confused seeing the same ads lined up in one place. Our experiences have shown that when we work to be distinctive, then our ads have a better performance.

Always write as many headlines as possible, and then take your best picks and test them against each other.

If you’re not familiar with split testing, go find out about it, and then test your two best headlines. As you well know, the bottom line is your conversion rate, and you want it as high as possible. Also, during your testing, you should also test various offers. Have each of your ads include a different offer and see which one converts the best. Last but not the least; with AdWords the way to make your copy effective is by running multiple split tests of your ads. In each of the ad groups, have at least 3 ads set up and have them run for some amount of time before reaching to any conclusions.

These tips will help you to put more power into your Adwords ads which will result in higher conversions. But once you get into the practice of doing it, there’s absolutely no looking back; you’ll keep on improving with time.