Thalasar Ventures

The traffic quality through the content network can sometimes be lower. You may get plenty of add impressions but your CTR will be low. Google Adwords is by far the best means of getting targeted traffic to come to your site. You will have to put money into it, but that’s sometimes necessary to earn money. If you want to make money, however, you’ll need to plan properly and be careful when using Adwords. You’re about to learn about the common Adwords mistakes you’ll want to refrain from making.

Your first step should be to hone in your focus on the keywords you’ve chosen to target. The entire foundation of your Adwords campaign is dictated by your choice of keywords. Don’t make the mistake of selecting really broad keywords for your campaign, as your targeted audience will miss them and you’ll get the wrong kind of traffic. It’s important to aim for targeted traffic that will be far more likely to convert. Your keywords have to be relevant and match your campaign. The ideal way to accomplish this would be to hone your keyword list to include only very specific keywords. Keep in mind that aiming at keywords that might get high volumes of traffic aren’t the same thing as aiming at good traffic. You’ll achieve the best results with your Adwords campaign by tailoring your keywords and your ad wording specifically to suit the audience you’re trying to reach. The real beauty of using Adwords for your marketing needs is the flexibility you have of such high levels of customization. You also don’t want to make the mistake of only using a single ad group with Adwords. Google doesn’t just let you have more than a single ad group for the heck of it. Your main aim should be to create ads that include keywords that go together in a single ad group. You will find that it’s much easier this way and you’ll also be able to get the audience you’re trying for. You’ll find things much more manageable this way and you’ll also be able to form reports that allow you to slightly change your ads according to how successful they are. That’s just an intelligent means of separating your visitors in a way that makes sure most of it is convertible.

You should never just rely on one ad to give you the results you’re after. Your ad copy could be second to none, but you should always have more than a single ad so that it’s switchable once the traffic begins coming in. This gives you the freedom to discover the best converting ad and get rid of the campaigns that are losing you money. The more you alter your ads, the more success you’ll find. This also gives you the opportunity to test your market and see how it responds back. In conclusion, work on ways to avoid making these simple mistakes and you should find your Adwords results are greatly improved. Work towards fine-tuning your Adwords campaigns to suit your target audience and you’ll see a steady stream of long term traffic coming to your site.