Thalasar Ventures

Tabulations are a very important aspect of marketing research analytics. The most complex of data tabulation projects are handled by outsource market research firms the firms are competence at managing ad-hoc studies and large tracking studies, capable of traversing through any topography.

The fact these vendors are proficient with data processing tools, makes it easy for them to decode a lot of complex nuances related to tabulations. These include trending and data conversion to SPSS and SAS. Include multi-country tracking studies, concept tests, product usage tests, attitude and usage studies, price sensitivity tests, brand tracks and fast turnaround omnibus studies in the list.  

The next aspect of marketing research analytics is coding. Open ended coding is done so well by online market research firms you marvel at their accuracy. The outsource market research firm you hire goes through thousands of verbatim responses. Some of the aspects taken care of in coding include first mentions, multiple mentions, verbatim aggressions and list coding.

Data recording and reclassification is the third and final aspect of marketing research analytics. Some of the popular features included in this are extraction and coding of query strings, dictionary formatting and URL Classification into various levels.

These are certain technicalities of outsource market research that companies handle. Given the plethora of technical tools at their disposal and the personnel they have on their payrolls, it becomes quite an easy task for them to oversee these analytics.

One of those things about marketing research is you have a lot of things in hand that ought to be studied with a great deal of concentration. It becomes highly complicated for anyone without a proper understanding of the tools to go ahead and do the analytics. It becomes equally important that the work is sent to only that firm with the requisite resources and personnel to undertake such a tough job and do it with a lot of conviction.

These are some of the technicalities described above that define marketing research analytics in the actual sense. They just make the process what it is ensuring it remain interesting and comes out in a manner understandable to everyone.