Thalasar Ventures

The Google Analytics blog announced that email marketing Listrak announced integration of Google Analytics in their hosted email service.

This is going to be more common as Google Analytics gathers a larger marketplace share in the Analytics market. You are going to see Google Analytics become a platform in much the same way that Adsense has become a platform. Google has the good sense to include an API in every single product they acquire and launch. It seems interesting to me that there isn’t a similar offering to Google Analytics at MS much less one that includes an API.
For Listrak this has the win/win of offering one more reason to use their email marketing campaign product since undoubtedly much of their customer base is using Google Analytics.