Thalasar Ventures

Google Analytics can be a powerful ally helping your increase blog traffic. It gives you information you need to study your blog visitors actions. Armed with this information you can repeat the steps took to get the targeted traffic. And bring more of the same traffic to your site.

Below are 7 reasons why this is such a valuable tool…

1. Feedback – You will be able to get daily feedback on your blogging efforts. You will know how many people arrive, where they came from and how long the stuck around. This valuable information will tell you what content resonates with your readers, and what doesn’t.

2. Keywords – A good program like Google Analytics will show you the keywords people used to find your blog. Letting you know if the keywords you are targeting are the right ones. It will also tell you about ones you didn’t know about.

3. Unique Visitors – This category will tell you how any unique visitors are arriving at your site. You will be able to view your results on a daily basis, weekly or any date range you choose. It is great to be able to look at long term trends as well as short term.

4. Source – Traffic sources lets you know how people are finding you. It breaks down into 3 categories. Direct, referred and Search engine are the 3 sources of traffic Google Analytics measures.

5. Bounce rate – Bounce rate is simply checking where people are exiting and entering your site. If they are just landing & leaving from the same page. It means they do not want to explore further into your website.

6. Time On Site – You get to see how long folks are spending on your blog. This is a good measurement of the stickiness of your content. The longer they spend on your site usually means the better they like your content. Giving you more opportunity to make sales or get visitors to join your list.

7. Page views – This will tell you if visitors are looking at multiple pages while they are visiting. One good measure of your blog is seeing how many pages people are reading. Of course the more the merrier.