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Mobile application tracking systems serve to support financial services e.g. stock trading, news and information services, mobile marketing, mobile shopping, and various forms of communication e.g. instant and multimedia messaging. Application tracking software supports transactional business models which deal with many fast transactions.

Application tracking systems are used to detect the loyalty of customers. Customer satisfaction is relative; some customers are active, dormant, or loyal, and others advocate the use of certain mobile communication carriers. These systems can help a mobile carrier company to know their market share, understand in which area their sales are strongest, and increase awareness to their customers.

Companies have come up with application tracking software that analyzes the interactions between mobile companies and their end-users. The purpose of the software is to optimize their performance and create good user relations. Application tracking software is used for data collection in mobile analytics, Http and https ports are used to collect data, and user identification techniques are used to track unique users and sessions.

Application tracking systems can detect the handsets that the users have when communicating over the network. All undetected models are then added into the database of the mobile application tracking system’s knowledge base. There are multiple benefits that come with using application tracking systems. They guarantee the efficiency of the service provider, integrity with other softwares, reduce wastage of resources in terms of time and money, they provide up to date information, and are user friendly.

Application tracking software can be used for multiple tracking capabilities. It can also track data depending based on different dates and times and provide real time data based on visitors behavior. The software has a capability of differentiating callers by country and network and can help sort local and international traffic for mobile communication companies.

As for their use, application tracking systems have been used to evaluate mobile operating systems popularity. Mobile operating systems that were analyzed in the last year include Android, Symbian Operating System, Samsung and Windows Mobile OS. These systems are usually easy to design, distribute, manage and maintain. They are accessible over the internet and do not involve any complicated hardware installations or configurations. Some companies provide free trial versions over the internet to enable the users have a quick feel of the product, evaluate it, and later purchase a licensed copy.

Application tracking systems and softwares provide an informed way of understanding users and obtaining their feedback regarding the services they receive from telecommunication companies.

http://www.localytics.com for more info Localytics Director of Solutions Engineering Lee Isensee takes us through the key metrics you should be tracking on m…
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