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Critical Theory

Critical theory belongs to both philosophical and empirical definitions. Critical theory outlooks media as weapons in struggling over political, social, economic and symbolic power, it also struggles over themselves in a part of media. This theory finds a way to depict faults and problems coated in a media and to relate it to social issues by few guided values. The variation relating to social and media can be distinguished as media-centric and society-centric approaches. Media-centric thrives to move forward by the development in communication technology.

Based on the tradition, Critical theory can be defined in two ways- Criticism and Critique. Both the words are derived from the Greek term Kritos and personify the meaning judgment. The theory of criticism is applied in Social theory, Literary and Language.

Critiquing and changing the society as a whole in accordance to change in the tradition is called Social theory. The Critical theory was first characterized by Max Horkheimer, a German-Jewish philosopher and sociologist. The theory aims at the totality of society, as to how it was arranged at a specific point of time. It also should instill all major social sciences such as geography, economics, sociology, history, political science, anthropology, and psychology, in order to make them understand the principles and structure of a society.

 Jurgen Habermas, a German sociologist and philosopher, discussed about knowledge and the study of knowledge i.e. Epistemology in his epitome, Knowledge and Human Interests. Hedefines critical knowledge to beprinciples that distinguished it either from the natural sciences or the humanities, through its orientation to self-reflection and liberation.

Later, the critical social theory was referred as a theory of communication.  Communicative competence and communicative rationality on the one hand, distorted communication on the other, blend together and developed gradually.  This version of “critical” theory derives from the notion of literary criticism as establishing and enhancing the understanding and evaluation of literature in the search for truth. Some consider literary theory merely an aesthetic concern, as articulated, for example, in Joseph Addison’s notion of a critic as one who helps understand and interpret literary works: “A true critic ought to dwell rather upon Excellencies than imperfections, to discover the concealed beauties of a writer, and communicate to the world such things as are worth their observation.” This notion of criticism ultimately goes back to Aristotle’s Poetics as a theory of literature.

Critical theory in literature and the humanities in general does not necessarily involve a normative dimension, whereas critical social theory does, either through criticizing society from some general theory of values, norms, or “oughts,” or through criticizing it in terms of its own espoused values. The critical theory in terms of media, sociology, and philosophy has a common motto and principles. These theories, as they gradually change, enhance development to all varied categories of subjects.

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eMazzanti Technologies Explains Predictive Analytics for Business


Hoboken, New Jersey (PRWEB) March 04, 2015

eMazzanti Technologies, a NYC area IT consultant and managed services provider (MSP), explains predictive analytics and its practical applications for business in a new article intended to help organizations take advantage of the technology.

“Business intelligence technologies are helping businesses of all sizes compete more effectively,” said James Mazzanti, Senior Developer, eMazzanti Technologies. “The basis for developing predictive analytics capabilities is a solid data foundation.”

Below are a few excerpts from the article “What is Predictive Analytics?” Read the full article here.

“In business, predictive analytics is used to look at past and current data to identify opportunities, analyze risks and understand customers. Marketers use predictive analytics to optimize campaigns and determine next steps. Credit scoring is perhaps the best-known predictive analytics application.”

“The answers generated by predictive analytics affect all of us. Increasingly vital applications include clinical decision support in healthcare and fraud detection in banking, credit and insurance. Customer relationship management (CRM), government, law enforcement and manufacturing all benefit from predictive analytics.”

“Professional consultants have the real-world experience to create a practical, successful data model. Off-the-shelf products can’t integrate everything from all of your data sources so it’s wise to choose a consultant you can trust with an excellent track record to guide the process.”

eMazzanti Can Help

Big Data and increasingly powerful business intelligence tools like predictive analytics are transforming business processes. Expert assistance is available to guide development and implementation of the technology in your organization.

To learn more about how to apply predictive analytics and data warehouse technologies to make better decisions and grow your business contact us at info(at)emazzanti.net or call 1-866-EMAZZANTI.

Related resource information:

7 Professional Services Technology Trends for 2015

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About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support to increase productivity, data security and revenue growth for clients ranging from professional services firms to high-end global retailers.

Serving more than 400 Hoboken, NJ, NYC area and international customers, eMazzanti is Microsoft’s 2012 Partner of the Year and 2013 Northeast Region Partner of the Year, a 5X WatchGuard Partner of the Year and has made the Inc. 5000 list five years running. Contact: Carl Mazzanti 201-360-4400 or emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

Download the free article: How to Select an IT Provider here.







Use Social Media Analytics to Serve Customers Better

 

 

In the article “Users of the world, unite! The challenges and opportunities of Social Media” authors Andreas Kaplan and Michael Haenlein defines social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” They divide social media into six different types namely, blogs and microblogs, content communities, collaborative projects, social networking sites, virtual social worlds and virtual game worlds.
 
Today a large percentage of the world population is hooked on to social media sites. Most of the social media sites originally began as a casual and informal media where people got together to while away their time. They met new people, made new friends, shared their experiences and opinions, and recommended sites, products and services. The social media sites provided the perfect setting for a friendly tete-a-tete with friends and community members. However, when social media sites started connecting more and more people around the world and as more and more people started sharing their opinions, insights,emotions and experiences, it gradually lost its casual bearing. The views expressed by the people about products and services influenced others to change their purchase decisions. When these casual sharing of brand experiences started affecting sales, marketers had no other go but to take notice of the immense power of social media. They quickly realizedthat social media sites are no longer a fad that they used to be. Social media is powerful marketing media that can make or break a company or enterprise.
 
Today all companies that want to fast track business success have made social media an integral part of their marketing strategy. They make use of social media analytics to track the pulse of the customers. With the help of social media analytics tools, companies keep a check on the kind of conversation that are popular on blogs, social networks, video flows, ratings, favorites and so on. Social analytics identify and measure conversation, sentiment, influence, engagement and trends thereby allowing marketers to serve customers better. It provides them valuable information to establish a constructive dialogue with potential customers.
 
In today’ volatile economic conditions, companies need to stay ahead of the competition at any cost. And with social media being the top activity on the internet, only those companies that tap its potential and use it in their business strategy can gain improved sales, reduced costs and direct customer reach.

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National Lottery Affiliate Marketing Program

Not so long ago I used to spend a small fortune playing the Euro Millions lottery and the UK National lottery, only to end up losing money hand over fist. These days however, I make good money every time the Euro Millions lottery draw takes place. But the remarkable thing is – I don’t even have to buy a single ticket. How smart is that?

Winning any lottery is a long shot, but having to match 7 correct numbers makes winning the Euro Millions jackpot an almost impossible dream, wouldn’t you agree?

Even matching the minimum 3 correct numbers for the smallest prize isn’t easy is it? But what if there was a way to win a cash prize for matching just one correct number? Wouldn’t that at least increase your winnings and cut your losses whilst waiting for that big win?

Camelot (the official UK National Lottery and Euro Millions lottery organizers) readily admit that 1 in 4 lottery jackpots are won by syndicates, so this should set some bells ringing in your head.

But syndicates aren’t easy to organize are they? Who needs the hassle of chasing down the syndicate members, collecting the money on time, driving to the retail outlet and then queuing up to pay for the tickets, before driving home again?

OK, a small syndicate might be manageable, I agree. But the odds are still too high. You still need to match all of those 7 numbers don’t you? So what needs to change to swing the odds in YOUR favor?

It’s not often that those two Euro Millions Lucky Star numbers actually turn out to be lucky is it? Well not for you maybe. But I now take them for granted – every week. In fact every Friday night, I know I have matched those two Lucky Star numbers even before the draw has taken place.

So does that mean I play with only five numbers instead of playing with 7 like the rest of the ordinary mug punters who know no better? You bet it does. And before you ask – yes it’s 100% legal and above board.

But this can only be accomplished in one way, and that is by becoming a member of a professionally organized syndicate that buys enough tickets (in the correct order) to guarantee those two Lucky Star numbers every week in every draw. And it must do this in a way that ensures a low entry fee, so that regular lottery players can take advantage of this massive advantage every week.

Joining such a syndicate has only been possible since 2002 when a UK based company set up the first (and only) Internet based UK National lottery and EuroMillions syndicate advantage system. But here’s the best part…….

You can now become a lottery syndicate agent yourself (from almost any country in the world) but without all the hassle that goes with organizing a traditional syndicate. All you have to do, is to direct people to your own unique lottery web site, given to you when you join. It really is that easy.

Then, as people join a syndicate from your web site, you earn £1 in commission EVERY WEEK that they continue to play. And as you only need 5 new syndicate players to cover your own syndicate entry fee and effectively play for free, you’ll no doubt realize that this really is the smart way to play the lottery and create a second income for yourself at the same time.

 

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So if you want to take a behind the curtain pre-release look at the free traffic secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

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For Immediate Release: SNL Financial Announces Top 100 Best Performing Community Banks for 2014


New York, New York (PRWEB) March 23, 2015

Announced today, SNL Financial released its annual ranking of 2014’s top 100 best performing banks in two categories: community banks with assets between $ 500M and $ 5B and community banks with assets less than $ 500M. Of the companies with assets between $ 500M and $ 5 B, Dallas-based State Bank of Texas earned the top place. This is the first time the bank has made it to SNL’s top 100 list. Coming in as first and second runners-up, respectively, were Biscayne Bank of Coconut Grove, Florida and St. Martin Bank and Trust Company, of Saint Martinville, Louisiana.

For this ranking, SNL defined community banks as institutions with between $ 500 million and $ 5 billion in assets and 60 or fewer offices. In addition, at least one-third of the bank’s balance sheets must be composed of loans and less than half of those loans can be attributable to credit card lending. Moreover, the bank had to be well-capitalized according to regulatory standards and could not have a majority of revenue derived from nontraditional banking activities.

SNL ranked companies at the bank holding company level if consolidated data was reported; otherwise, the commercial bank subsidiary was used. Thrifts and companies that have parents with assets above $ 5 billion were excluded. Based on these criteria, 805 companies were eligible for the $ 500 million to $ 5 billion ranking.

In the category of best-performing community banks with assets under $ 500 million, Cherokee, Okla.-based Farmers Exchange Bank took the top spot for the second year in a row. Grand Ridge, Ill.-based Grand Ridge National Bank jumped to second place from No. 32 in 2013 after posting strong improvements in return on tangible assets, net interest margin and loan growth. Bank 7 of Oklahoma City, Oklahoma ranked in third place.

For this ranking, SNL looked at commercial banks with less than $ 500 million in assets at year-end 2014, 60 or fewer offices, and loan portfolios accounting for more than one-third of total assets. Additionally, the bank’s loan portfolio had to consist of less than 50% credit card loans and no more than half of the bank’s revenue could be from nontraditional banking activities. Banks also had to be well-capitalized according to 2014 regulatory standards. Companies with a parent with more than $ 500 million in assets were generally excluded as well. Based on the above criteria, 3,921 banks were eligible for the ranking.

SNL ranked the best-performing community banks using six core financial performance metrics that focus on profitability, asset quality and growth for the 12-month period ended Dec. 31, 2014. The metrics used include return on average tangible assets before tax, net charge-offs as a percentage of average loans, adjusted Texas ratio, efficiency ratio, net interest margin and loan growth for loans including those held for sale. SNL measured each company’s standard deviation from the mean of each metric. The standard deviations were equally weighted then added together to calculate a performance score for each company. Furthermore, the scores were capped to help normalize the data.

Click here to see list of the top 100 community banks between $ 500 million and $ 5 billion in assets for 2014 and here for the full report.

Click here for the 2013 ranking of the top 100 community banks between $ 500 million and $ 5 billion in assets.

Click here to see the list of the top 100 community banks under $ 500 million for 2014 and here for the full report.

Click here for the 2013 ranking of the top 100 community banks under $ 500 million.

Recognition: SNL will recognize the top performers in person at the fourth annual SNL Community Bankers Conference, April 15-16th, at the Ritz-Carlton, Amelia Island, Florida. The conference features community bankers and advisors from across the country sharing operational and financial strategies they’ve found useful in driving profitability. Details and registration can be found at the SNL Knowledge Center’s website.

About SNL Financial

SNL Financial is a leading provider of financial information on more than 6,500 public companies and 50,000 private companies in the business sectors critical to the global economy: Banking, Financial Services, Insurance, Real Estate, Energy, Metals & Mining, and Media & Communications. The SNL information service integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit http://www.snl.com.







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The success and failure in Internet Marketing – Web Analytics Hold

Most sellers are groping in the dark when it comes to getting an idea of its traffic comes. You may not have any idea how the person is website or what they did when they arrived. Without the idea of visitor behavior, you will not have an easy way to improve your site and you will have low conversions. The answer to all these questions is web analytics.

Web analytics are tools that help measure the impact of its marketing campaigns. If you are not using web analytics tools, many of which are low cost or free, you are missing an important set of data. This could mean the difference between average incomes and a spectacular entrance.

Here are 3 to watch:

* AW Stats

Awesome AW Stats and Web is an analysis package that comes with most web hosting accounts.

AWStats gives you detailed information on:

* The number of unique visitors
* What countries your visitors come from
* The number of page views per day.

Web analytics also shows the countries where your web traffic comes from and how they found your website.

Web analytics also goes into detail as the search engine found your website, and even the type of operating system and web browser they use.

By analyzing this data, you can view your website using these operating systems and browsers, and modify the content of what is displayed correctly.

Through optimizing the appearance of a website, you can affect the number of transactions and in the process, make more money.

* MyBlogLog

MyBlogLog, which was recently acquired by Yahoo! in search engines, is a web analytics solution that specifically caters to bloggers by installing a piece of code on your website blog.You are able to track:

* How do users find your site
* Whether the result is a search engine or a link from another site
* What they saw what they were in place, and how they left your site
* What links you click and which were the most popular links on their side (ranked by popularity)

MyBlogLog also have a role in the community, that helps you build a community of readers of his blog. This gives an advantage when it wants to establish links with other bloggers or to make promotions and reach a wider audience.

* Alexa

Alexa is one of the most popular sites that tracks user behavior when they come to your website or blog.It measures:

* How many people have visited your site
* How many pages is in place

Tables are assigned graphically, making it easy to view and analyze.

You can compare rankings of your website against other sites to get the efficiency of your idea of web promotion efforts.

The third feature is useful because geotracking shows that countries in traffic has come and lets you create custom content for visitors to the country.

Author is an associate editor for Internet Marketing company. Get all possible information about search engine marketing and internet marketing services. We also provide information about Internet Marketing, Web Designing, Web Development, SEO Services, Local Optimization, PPC Campaigns.

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The Skills required by a Web Analytics Consultancy

 

Web Analytics consultant is an easy title to claim.  But it can mean many different things, even within what is currently seen as quite a narrow field.  A web analytics consultancy is likely to contain a number of consultants with different skills sets, experiences and knowledge.  The appropriate consultants are assigned to projects depending on what needs to be done.

There are many tasks required of the web analytics consultant involving different types of skills.  The implementation and configuration of the web analytics tool requires technical knowledge and the ability to understand code.  Setting up relevant reports and dashboards needs Excel skills.  The analysis of the web analytics data requires someone with a more analytical approach, not always found in someone with technical skills.  And transforming the data into insights and intelligence and provide the client with recommendations on how to improve their business performance needs a wider knowledge base including commercial sense and an understanding of marketing.

Web Analytics consultancy requires the knowledge of many tools too.  You have your most popular web analytics tools such as Omniture SiteCatalyst, Omniture Discover, WebTrends, Coremetrics, Google Analytics and Yahoo! Analytics.  But there are many other sources of data available as well that a web analytics consultant could use to aid in investigating and understanding visitor behaviour.  These include Ad Tracking tools including AdWords and DoubleClick, Heat mapping and tools for recording visitor sessions.  Added to this is qualitative data from sources such as onsite surveys or usability studies.  Finally, once you have identified issues with a website, solutions needs to be tested to see which version of a button or page is most effective with the website visitors.  This then requires the knowledge of A/B or Multivariate Testing tools with key examples being Google Optimiser and Test & Target.

There is such a wide range of knowledge required, even within this specialised field, that no one person can know it all.  Web analysts argue that it is the approach and mindset that matters, not the tool knowledge.  A good analyst can learn to use any tool but the important thing is knowing what data should be investigated given a certain problem.  An analogy is this is that once someone knows how to use a smartphone, it doesn’t matter which type they are given.  It helps if it is a brand they know inside out but an iPhone user can work a Samsung Galaxy S and vice versa.

It is not so easy with the different roles within web analytics.  If you are good at analysing web analytics data, it doesn’t mean you can easily switch to implementing web analytics code.  Totally different skill sets are required, there is some cross over knowledge but generally a person who is great at one is unlikely to have the right skills to be good at the other.  This difference is intensified with the more high end web analytics tools such as Omniture SiteCatalyst due to the sheer complexity of the tools.

With all this in mind, an organisation should ensure that when working with a web analytics consultancy, that the consultants assigned to them are appropriate for the task at hand.  Do not be as concerned if the consultant does not know every little feature

 

 

L3 Analytics is a London based web analytics consultancy providing in-depth analysis of online data acquired from advanced web analytics tools like Omniture SiteCatalyst, Omniture Discover, Sitestat and Google Analytics. They provide advice and consultancy to individual businesses and agencies by deducing insights and intelligence from the web analytics data which is used to drive improvements in business performance.