Uncategorized : Thalasar Ventures

Category : Uncategorized

How-To Increase Traffic to Your Blog With Google Analytics

April 13th 2015 Posted at Uncategorized
Comments Off on How-To Increase Traffic to Your Blog With Google Analytics

So you like to blog. Of course you do! Blogging is fun. It’s fun to write whatever you want as the feelings come to you. It’s your own personal vent space. Blogging is more fun, however, when people read the vent. There is no satisfaction in the world like reading supportive comments from a swath of readers after a tirade on poor customer service. Wait—yes, there is! Having someone from a book publisher write you and offer you money to create a book from your blog is probably much more satisfying than a few scattered comments by visitors that don’t happen to think that your writing is fit for a middle school yearbook. Visitors rule. You like them. You want more of them.

But how do you attract them?

Most bloggers have this quandary, especially if they are new to the blog game. That’s why Google Analytics is probably a good download choice if you are trying to increase traffic to your blog. Google’s analyzing tool can tell you things about your blog like:

1) Which of the referring sites sends you the most traffic

2) Which of your articles have the lowest “bounce”

3) Which keywords reel them in

4) Which visitors are subscribing to your site and your email list

5) Which of your articles made the most money from AdSense

It can tell you a lot more than that, but these are just the essentials that most people use it for. If you are a geek, or a geek-in-training, there are tools that help you see what your visitors do within the blog so you can move things around to make it easier for them to click on links.

Knowing what to write about to bring in the most AdSense dollars is a very big deal if your blog was created for the purpose of generating a little revenue. It’s also important if you are trying to be the next “Julia and Julia.” Attracting return readers is important. You want to show those publishers that you have content that readers enjoy and that you already have a build in fan base. It’s not enough anymore to have a good idea, you have to show that you are half-way there.

Installing the tool isn’t difficult. Some blogs already have standard Google Analytics plug-ins waiting to go. Perhaps, you already have it and want to become a power user—there’s a Google Analytics blog provided by Google to help you make the most of this incredible (and free) tool.

Learn how to become a successful entrepreneur today! Visit Brian’s free website, http://www.BusyEntrepreneur.com and learn how to start a business and make money online with your product or service!

General Equilibrium Theory

April 13th 2015 Posted at Uncategorized
Comments Off on General Equilibrium Theory

The general equilibrium theory is a part of the theoretical economics which explains the act of demand, supply and the prices in the whole economy with many or several interacting markets, by exploring to prove that the bundle of prices exists which would result in the total equilibrium. Thus, the general equilibrium in contradiction to the partial equilibrium, that only evaluates the single markets. Like as with the all models, it is the consideration from any real economy, this is proposed as an useful model, both by acknowledging the actual prices as the deviations from the equilibrium and by acknowledging the equilibrium prices as the long-term prices.

The general equilibrium theory studies both the economics by using the model of the equilibrium pricing and follows to decide in what circumstances the assuming of the general equilibrium would hold.

Overview of the general equilibrium theory:

The general equilibrium tries to provide the understanding of the complete economy by using some bottom up approach, which starts with the agents and individual markets. Microeconomics basically focus on the top down approach, where an analysis starts with some larger aggregates. Thus, the theory of general equilibrium has been traditionally classified as an important part of the microeconomics. The difference is not so clear, as majority of the modern economics has influenced the foundations of microeconomics. The general equilibrium models in the tradition of microeconomics has involve typically a large group of the various good markets. These models commonly complex and need computers to assist with the numerical solutions.

The modern concept of the general equilibrium in microeconomics

The modern concept of the general equilibrium is offered by a model which was developed jointly by Gerard Debreu, Lionel W. McKenzie and Kenneth Arrow in 1950s. Often three essential interpretations of the game theory is described.

Firstly, suppose the commodities are analyzed by that location where the commodities are delivered.

Secondly, suppose the commodities are analyzed by the time when those are delivered. It is, assume all the markets equilibrate at any primary instant of the time. The assistants in this model sell and purchase contracts.

Thirdly, suppose the contracts designate the states of the nature that influence whether any commodity is to be delivered or not.

All the three analysis can be associated. Some recent work of the general equilibrium has also explored the implications of the incorporate market, which is to say an intertemporal economy with the uncertainty, where the sufficiently detailed contracts do not exist which let the agents to allocate fully the resources and consumption through time. When it is shown that these kind of economics would still have the equilibrium, whose outcome may not any longer be Pareto optimal.

For assistance with your Microeconomics Assignment Help you can visit classof1.com

Classof1.com is open 24/7. You can call us at 1-877-252-7763 or drop an email to learning@classof1.com

Why You Need To Be Measuring Social Media With Web Analytics

April 13th 2015 Posted at Uncategorized
Comments Off on Why You Need To Be Measuring Social Media With Web Analytics

Love it, hate it, or think its irrelevant, social media cannot be ignored in today’s web-based business landscape. And when you put time, money and effort into a business activity on the internet, it is pointless to fail to measure its results. Yet, a recent survey indicated that almost 50% of marketers utilizing social media channels for internet marketing or search engine optimization purposes don’t use web analytics to check that their efforts are heading in the right direction. Today we look at why social media has become an integral part of the internet marketing landscape, and why web analytics tools need to be applied to your social media marketing efforts as consistently as they are on your main website.

Social Media in Statistics
There are plenty of incredibly impressive statistics about social media; around 500 million people have Facebook accounts, the average person in Western countries spends up to 10 hours a week on social media, and even the niche social sites on the internet enjoy considerable traffic. Here’s what we know about social media, internet marketing, and what other companies are doing:
– Most companies (around two othirds) focus their social media efforts on the company as a whole
– Most companies carry out social media and viral marketing activities in house; only a small minority outsource this aspect of search engine optimization or internet marketing.
– Around 65% of marketers are using video content, either on their own websites or on Youtube.
– 85% of marketers surveyed are using a Twitter account
– 65% have a Facebook fan page for their company.
– 50% have created a LinkedIn Group or blog for their organization

However, one of the most significant statistics is that around 50% of marketers do not measure the ROI of these channels using web analysis tools, even though it is likely that a much higher percentage already use web analytics of some sort on their main corporate website.

Why is social media monitoring and measurement important?
Social media monitoring and measurement are two separate activities, both important for their own reasons.

Social media monitoring gives you qualitative insight into what’s being said about your company online. It is almost as if you are a fly on the wall in the rooms of every couple or group that is talking about your organization, and can record all of the conversations simultaneously. People will say things to each other that they wouldn’t bother saying directly to the company (even on social media sites) or putting on a feedback form, and this can be a valuable adjunct to your internet marketing and viral marketing campaigns.

Social media measurement is the only way you can justify your company’s spending on this form of internet marketing. Every business activity must eventually justify its own cost, even those that may be initially assumed to be ‘intangible’ or ‘unmeasureable’. Additionally, social media evolves at a rate of knots, and measurement using web analytics means you can ‘fail fast’, rather than spending many months doing the wrong thing.

Web analytics quickly becomes a necessity for all companies that implement it on their main website; once you begin using social media analysis tools like Webtrends’ Facebook Analytics, you’ll discover just how vital it is.

InetAsia Solutions is a new breed of internet marketing consultancy.Check out our website to find out more about search engine optimization and much more.

EXPOSED! Internet Marketing For Small Business Affiliate Programs Online Agency Tutorial Service

April 12th 2015 Posted at Uncategorized
Comments Off on EXPOSED! Internet Marketing For Small Business Affiliate Programs Online Agency Tutorial Service

CLICK HERE ▻▻▻ http://trck.me/338808/ Internet Marketing For Small Business Affiliate Programs Online Agency Tutorial Service Our simple to follow 7 step internet marketing system will…
Video Rating: 5 / 5

Affiliate Scalper Review Sucks

April 12th 2015 Posted at Uncategorized
Comments Off on Affiliate Scalper Review Sucks

But usually there are some shared personality traits that are common to anyone who has started as well as operated within MLM by now.

One on the most popular personalities untouched among MLM business people is the entrepreneurial character.

What are these traits comprise an MULTI LEVEL MARKETING entrepreneur?

Self-starter.

Self-starters are the people who don’t just remain around contemplating something frequently. Yet very little action can be taken to have things carried out. They determine what should be done and do that.

Take the following example. You are looking for your unique MLM internet site but revenue limits a person from just working with a web style company to produce that web page. Affiliate Scalper Review As the self-starter, you would go to work regarding gathering everything pertinent to web design and advancement.

Then you’d develop and also design your internet site. In the finish you can be a website which you have designed yourself.

One very important trait of any self-starter it to find out their strengths and weaknesses and also accept these individuals.
Self-motivated.

The self-motivated MLM individual has many motivation in addition to drive. Because each and every person is often an unique staying Affiliate Scalper , one individuals motivations could be different via everyone else’s.

Such as, your inspiration for commencing your NETWORK MARKETING BUSINESS business is to earn $ 500 or perhaps $ 1, 000 per thirty days or $ 10, 000 or maybe $ 20, 000 per thirty days. Or it would be that you need to home school your kids, and in which requires earning a salary working from home Auto Traffic Hijack.

Your degree of motivation to a large measure will probably be dependent up on your objective and a higher standard commitment. This will depend on exactly how big your current dream is.

Creative.

The creative individual has lots of great strategies. They are often able to create good strategies and challenge solving solutions. Many health of their ideas are often the outcomes of being attentive and seeing other company that relates to MLM.

They consentrate on finding solutions, rather compared to dwelling for the challenges.

For instance, if you then have a limited marketing and advertising budget, you would be able to work finding each of the available free of charge advertising techniques instead that will thinking frequently how constrained your spending plan is.

Your creativity would cause expanding a person’s MLM promoting program. You’ll also develop the knowledge coming from research. Hence, resolving the matter and creating an additional income.

Self-disciplined.

The self-disciplined specific is one that does not necessarily need another person standing more than. Or Affiliate Scalper Review – Any Worth? obtaining someone conveys to them what, how while to perform. They are finished with anyone telling for getting something executed. They are capable of determine what is required to be done, then reserved time to accomplish it.

A MLM company may crash, many do very first time that around. But that self-disciplined individual won’t accept that they are a failing. They basically learn through the mistakes and use them as being a tool to realize success.

As an entrepreneur in MULTI LEVEL MARKEING you will be able to adapt. You can find yourself participating in different roles just like: marketer, promoter, pr, motivator, sponsor, Webmaster…and so forth. You are certainly not afraid associated with chance so are opened along with flexible to be able to them.

Successful businesses are not built through night but over time. As a new MLM online marketer you would like to go the excess mile, put on the commitment needed to construct a successful business company.

Affiliate Scalper a free & super plan to know added visit Affiliate Scalper Review Bonus to look how it can profit you.

Enterprise Analytics For Contact Centers

April 12th 2015 Posted at Uncategorized
Comments Off on Enterprise Analytics For Contact Centers

The technologies, combined together with strong business process outsourcing improvement orientation, enable an enterprise analytic business process development. There are four such types of processes:

1. Automated forecasting & it’s appropriate role – In most of the organizations the forecasting role is simple as well as narrow to determine expected contact volumes and to handle the time accurately. It’s narrow because the contact values are neither most important nor only business driver for forecasting. It is simple because the true forecasting team value isn’t a single forecast but it’s a part of the contact center monitoring system with a larger planning process. The leading analytic companies recognize this and view the forecasting differently. They view it as the baseline and the variance for forecasting as warning indicator for understanding while worrying less about the forecasting error and instead of that, they assume that the forecasting variance is either a change in the environment that needs to be explored or natural variability of the business. They automate the forecasting so that they are able to apply the forecasting expertise to each of the contact center metric. It is very important to make the forecasting process as simple as possible to allow it to use the sophisticated forecasting methods of the other important items. There are innumerable mathematical technologies available these days to forecast the analysis.

2. Automated variance analysis – Variance analysis is normally used in the context of analyzing budgets. Variance to budget is an explored item but only when the lined item costs are very high. In the field of contact center operations, the variance to the plan has to be regularly analyzed to include the costs but also to include al the major assumptions which are associated with strategic operating plan.

3. Developing response plans – The enterprise analytics need two types key planning capabilities. The first being the ability of simulating the operational performance of the call center environment accurately and quickly whereas the second is to develop the best response business plans optimally and automatically given the appropriate business constraints.

4. Enterprise performance risk outcome matrix [Eprom] – the last step in strategic analytic process maybe most important. As the mathematical technology automates most of the strategic planning process, the time needed for forecasting, building what-if scenarios and determining the best business responses to each of the scenario is amazingly short. It is also of a significantly higher quality more importantly than the manual planning process. These technologies allow us to do monitoring and plan optimally for the business uncertainty.

By developing the enterprise analytics processes, business houses can take strategic decisions casually. No more do the strategic initiative process requires expensive consultants as well as many months of strategic meetings. The strategic decisions keep happening as a part of the normal course of taking the business decisions. What do then contact center agents need? They need the answers to the business problems in a timely manner with real accuracy expectations. The mathematical modeling technologies, through enterprise analytics processes, fulfill their promise of real decision support for the contact centers.

If you need to know more about the BPO services and call center services, you can visit our website where you can get a wide variety of required information on business process outsourcing and call centre services.

AssetPoint Continues to Pass SSAE 16 Type II Audits for Cloud Computing Controls

April 12th 2015 Posted at Uncategorized
Comments Off on AssetPoint Continues to Pass SSAE 16 Type II Audits for Cloud Computing Controls

Greenville, SC (PRWEB) March 24, 2015

AssetPoint, a leading Computerized Maintenance Management System / Enterprise Asset Management (CMMS / EAM) solution provider, proudly announces that the TabWare cloud computing operational controls has completed a comprehensive audit for the 9th consecutive year.

The evaluation was performed in agreement with the guidance contained in American Institute of Certified Public Accountants’ Statement on Standards for Attestation Engagements No. 16 (SSAE 16), “Reporting on the Controls at a Service Organization.” Based off of strict industry standards, the audit examines the suitability of the design and operating effectiveness of controls for the services provided to customers. Year after year, AssetPoint continues to pass SSAE 16 Type II audits for system and data security and provides customers with a safe and reliable operational environment 24/7/365.

AssetPoint has been a leader in CMMS / EAM solutions for over 30 years, and TabWare, a Best-in-Class CMMS / EAM solution designed by maintenance professionals for maintenance professionals, is utilized by organizations of all sizes and in many industries, such as Oil & Gas, Discrete and Process Manufacturing, Food & Beverage, Chemicals and Mining & Metals. TabWare maximizes asset performance and improves maintenance efficiencies, resulting in reduced operating costs and higher profit margins. TabWare is easy to learn and easy to use, so organizations are able to get up and running in days. AssetPoint offers flexible deployment options: Software as a Service (SaaS), Online (hosted) and On-premise for organizations who want TabWare on their own servers. TabWare is the leading CMMS / EAM solution for organizations that want full functionality without the expense, resources and time other solutions demand.

“AssetPoint’s continuous success of the completion of SSAE 16 Type II audits confirms our commitment to providing a Best-in-Class Cloud Computing solution to our customers. We are extremely proud that our customers can be confident in the effectiveness of TabWare’s secure operational controls,” stated AssetPoint CEO, Mike Levine.

About AssetPoint:

AssetPoint, makers of TabWare, is the leading provider of EAM solutions for companies whose success depends on the performance of their assets. For over 30 years, AssetPoint has led the market in helping customers control their maintenance costs, optimize spare parts inventory, streamline procurement and improve management, command and control.

Designed by maintenance professionals for maintenance professionals, TabWare is easy to learn, easy to use and proven over time to be the most effective product in the market. That’s why tens of thousands of users trust their critical assets to TabWare each and every day. To view online demos and case studies, visit http://www.AssetPoint.com.

More Data Mining Press Releases

Delivering Value With Search Engine Marketing & Web Analytics

April 11th 2015 Posted at Uncategorized
Comments Off on Delivering Value With Search Engine Marketing & Web Analytics

In today’s difficult economic environment it is critical for businesses to show the value of their marketing effort in hopes to avoid drastic budget cuts and staff reductions. Marketers must continue to deliver measurable marketing programs and demonstrate how these programs support the business objectives. It is not enough to simply show the return-on-investment, but also to communicate what marketing programs work and key findings to establish internal best practices or benchmarks. In search engine marketing (SEM), there are a number of methods and approaches to help businesses deliver the value of SEM.

Search Engine Marketing refers to both organic and paid search marketing. Paid Search Marketing (Pay-per-Click) refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. Search Engine Optimization (SEO) is the process of adjusting web content, design structure, indexing, descriptive tags, and page titles to gain higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website. In addition, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

How can SEM & Web Analytics help your business?

Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use pay-per-click advertising to target a 15 mile radius, manage the daily expense, and increase traffic to your site by over 30%. Furthermore, the previous implementation of SEO could reduce your business’s overall cost-per-click (CPC). Google Analytics (web analytics application) can gather traffic information, guidance to enhance customer experience, develop custom reports, and implement advanced segmentation to show which ads/segments are responsible for generating sales or specific activities (conversions).

There are several advantages to using SEM with Web Analytics. Most SEM services provide the opportunity to implement A/B or Multivariate testing and the ability to determine which advertisements lead to a purchase. The web analytics application can test the responses to improve purchase or engagement of landing pages used in SEM campaigns.

Why Testing & Measuring Matters?

The ability to test and measure SEM programs can save you time, money, improve efficiency, and productivity. Once there are established results from a campaign, it should be easier to implement improvements and modifications to improve similar campaigns. There is also an opportunity to develop best practice for future campaigns. The result of your organization’s efforts will provide benchmarks for other campaigns and a basis for vendors, partners, or affiliates. The bottom line is saving and a bigger bang for marketing campaigns.

Where to go from here?

It is important that your business evaluates their internal resources especially IT, Web Development, and Marketing teams. Remember that this is an investment and it will not produce instant results. The implementation of SEM and Web Analytics will require communication among all business units. The business must “buy in” or use a SEM vendor but be sure to take into consideration external and internal factors for success.

The first step would be to determine which web analytics application to use. A popular application is Google Analytics and it’s free. There are other web analytics such as Omniture, Coremetrics, Webtrends, and more. Our suggestion would be to do a little research on the best option available based on functionality, cost, feature, and type of industry your business is in. All of these systems have their advantages and disadvantages but it is important to understand how they collect data and whether or not you want to purchase the software versus on-demand services.
The next step would be to determine which SEM services provide to use based on target audience, visibility, and testing options. Our suggestion would be to test the performance of the campaign with two different service providers and eliminate one of the options based on the campaign’s success. Be sure to carefully monitor ad variations, keyword effectiveness, and most importantly “conversions” (purchases or registrations).

Finally, we would recommend that the business develop a process to implement and communicate SEM & Web Analytics services. The communication of SEM and Web Analytics services will be important for all of the key stakeholders to understand these services and their role in supporting the business objectives. The implementation process will help to “flush out” any potential challenges and reduce the cost.

Conclusion

Many organizations have difficulty communicating across business units and effectively implementing changes within their company. Be clear in communicating how SEM & Web Analytics can help the business. Remember that testing and measuring search engine marketing will reduce cost, increase marketing efficiency, and improve productivity among business units. The challenge of embarking on the journey to implement SEM & Web Analytics will be filled with obstacles so be specific in your objectives and show the value of your programs.

By Daniel Laws, Jr., MBA
President/CEO of DaBrian Marketing Group
http://www.dabrianmarketing.com
http://www.dabrianmarketinggroup.blogspot.com/

Ontotext Achieves 62 Percent Year-Over-Year Revenue Growth in the USA as Demand for Semantic Solutions Rises

April 11th 2015 Posted at Uncategorized
Comments Off on Ontotext Achieves 62 Percent Year-Over-Year Revenue Growth in the USA as Demand for Semantic Solutions Rises

Sofia, Bulgaria and Northern Virginia (PRWEB) March 24, 2015

Ontotext USA, Inc., a leading provider of semantic technology solutions that drive business value, today announced that the company attained 62 percent year-over-year revenue growth in the USA in 2014 and predicts 100 percent growth for 2015. The company is experiencing significant customer growth across the life sciences, healthcare, media and publishing, government and educational markets.

“Ontotext doubled down in the US in 2014 and continues to expand the operation in 2015,” said Tony Agresta, Managing Director of Ontotext USA. “We added resources in sales, marketing, alliances and solutions architecture over the past year. Our lead volumes and pipelines have increased dramatically. It is clear that the North American market is becoming reacquainted with our proven semantic technology.”

Driving Ontotext USA’s market growth are a set of products that represent a complete portfolio including GraphDB™, semantic annotation pipelines and a set of integration APIs for concept extraction. GraphDB™ is a mature NoSQL engine – a triplestore compliant with Web Ontology Language (OWL), RDF(S) and SPARQL standards. Built on Java and an industry leading Sesame open-source API, it achieved enterprise resilience years ago and continues to be used as the underlying graph database engine across industries.

Ontotext offers a distinctive portfolio of semantic technology including GraphDB™ directly integrated with text mining applications. This provides customers with the ability to identify, extract and classify entities referenced inside free flowing text and automatically store the resulting rich metadata in GraphDB™. The advantages of this approach are profound:

    All of the unstructured content is discoverable
    Search and discovery applications reveal precisely what users are looking for in context
    Web applications that provide intelligence, analysis or dynamic publishing exceed visitor expectations by delivering semantically relevant, enriched and personalized results.
    Graph databases are a perfect storage facility for meta-data spawned from disparate databases and text mining.

“There’s been a positive shift in the market. The growth in unstructured data and advances in semantic technology have translated into more rapid adoption,” added Agresta. “Today, leading companies have recognized that massive amounts of structured and unstructured data can be semantically indexed inside graph databases for improved search and discovery. Not only are integration and maintenance costs lower because of the nature of RDF triplestores, but search applications pinpoint precise, context-based content. Today, users expect that when they search large corpuses of unstructured data, the results are richer and more precise, as compared to today’s mainstream search engines. We accomplish this because relevance is judged not only on the basis of plain string frequencies, but also taking into account relationships between concepts and entities in the triplestore. In years past, this was challenging but through tight integration between text mining pipelines and GraphDB™, this is a reality today. More importantly, this operates at enterprise scale with high volumes of simultaneous reads and writes and complete enterprise failover support. New facts can populate GraphDB™ at the same time users and website visitors query the database at scale.”

The growth of Ontotext in the North American market comes on the heels of three key senior leaders that were hired in 2014:

    Tony Agresta, Managing Director, Ontotext USA
    Brad Bogle, Director of Marketing, Ontotext Worldwide
    Tom Endyke, Director of Solutions Architecture, Ontotext USA

ONTOTEXT IS RECOGNIZED BY ITS PEERS

Ontotext is headquarted in Sofia, Bulgaria, and the technical team has been consistently recognized as leaders in core semantic technology over the years. In the past year, the company was awarded:

‘Innovative Enterprise of the Year 2014’ by the Applied Research and Communications Fund and Enterprise Europe Network – Bulgaria and KIC InnoEnergy
‘Business Innovation award’ by the Bulgarian Association of Information Technologies (BAIT)

ONTOTEXT ANNOUNCES SIGNIFICANT PRODUCT UPDATES

In 2014, Ontotext announced two significant products updates. In August 2014, the company released GraphDB 6.0, which included improvements to the enterprise replications cluster, faster loading speeds, higher update rates and connectors for Lucene, SoLR and Elasticsearch.

To close the year, GraphDB 6.1 was released in December 2014 and includes massive improvements in write transaction rates, stability improvements to the High Availability Cluster, live database load improvements and bulk loading tools and GraphDB Workbench.

“Ontotext has been in the semantic technology space for over 15 years,” stated Agresta. “With deep industry experience we have an incredible semantic stack and a large team of world class technologists that deliver enterprise solutions for our customers. Ontotext has invested over 400 person-years in research and development and our reputation is grounded in accuracy. We’re powering some of the most important semantic applications worldwide.”

Ontotext is also sponsoring a webinar on March 26th at 11 AM EDT entitled “Semantic Publishing for News and Media: Enhancing Content and Audience Engagement.” Interested parties are encouraged to attend.

ABOUT ONTOTEXT

Ontotext provides a complete semantic platform transforming how organizations identify meaning across massive amounts of unstructured data. Ontotext blends text mining, powerful SPARQL queries, semantic annotation and semantic search with an RDF graph database (GraphDB™) that infers new meaning at scale.Ontotext S4, The Self-Service Semantic Suite, allows developers to build text mining and semantic applications in the cloud.

More Data Mining Press Releases

Occupational Therapy Month: Healthcare staffing expert provides career insight for OT grads seeking occupational therapy jobs

April 11th 2015 Posted at Uncategorized
Comments Off on Occupational Therapy Month: Healthcare staffing expert provides career insight for OT grads seeking occupational therapy jobs

Omaha, NE (PRWEB) April 09, 2015

In light of Occupational Therapy Month, celebrated annually in April, an expert in the rehabilitation therapy job market offers career insight and best practices for occupational therapy students and new graduates who are preparing for healthcare careers in OT. Sunny Snook, branch manager of recruitment and student outreach within the rehabilitation therapy division of Aureus Medical Group, addresses the future outlook of occupational therapy jobs.

The U.S. Bureau of Labor Statistics projects a 29 percent increase in OT jobs between 2012 and 2022, which is considered “much faster” compared to other professions. Moreover, U.S. News & World Report ranked OTs No. 9 in its list of the best health care jobs in 2015, so the future looks bright.

The state of the OT field:

The aforementioned BLS statistics paint a picture of a profession that is steadily growing and showing great promise in a U.S. health care market that is still trying to claw its way out of a recession. In addition, there are a lot of factors shaping the OT field as of late. Snook also indicated that the recent changes in access to health care in the U.S. and an aging population seeking to maintain its physical health would certainly play a role moving forward. However, there are other circumstances influencing OT grads as well.

“New graduate OTs still have to be mindful of the job market in which they are getting into. As more and more articles highlight the rehab therapy field, the demand will grow but so will the number of schools offering OT programs and hence, the number of graduates,” Snook explained. “Does that mean that OT grads will not have a position? Of course not! Occupational Therapists will have many options so the actual job challenge for the OT graduate will be ensuring that the job market they are in … is one that can support the number of OTs looking for employment.”

Preparing for employment in occupational therapist jobs:

Occupational therapy is undoubtedly an exciting field to be working in, but there are a few guidelines that new OT grads need to keep in mind. First of all, if potential OTs are looking to excel in a specialized field, they will want to begin crafting their resume to reflect their interest. For instance, Snook said that if OT students are interested in geriatrics, they will need to focus on looking for fieldwork with Alzheimer’s or dementia patients. Additionally, those who would like to focus on outpatient settings will need to lean toward orthopedic patients.

However, there are opportunities for students or new grads who prefer a more well-rounded approach.

“An OT student should be experienced in patient populations across all age groups. Having a diverse background can help the new graduate be more marketable in various settings, rather than just one,” Snook said.

She also offered some great advice for what hiring managers are looking for on resumes in this highly competitive career field. First off, new OTs will need to share the knowledge they have gained by highlighting details in their fieldwork. This can include the setting, patient populations associated with your work, diagnoses and treatments that were administered as well as documentation systems or projects that were worked on. All of these will give a hiring manager are clearer picture of where an OT fits in a respective team.

Occupational therapists will have a major impact on an aging population heading into retirement.

Additionally, some specific training or volunteer work to get involved in that might help OTs gain more expertise is working in a facility where rehab therapy is a focus. This will be incredibly important as many U.S. citizens are heading toward retirement age, and Snook said that there will be a specific focus on the needs of that demographic moving forward.

As for conferences and organizations that can help OTs better prepare for their future careers and employment, Snook encourages new grads to look to the American Occupational Therapy Association, as the AOTA can help OT grads become better connected with others in the field and also stay informed about best practices and updates.

However, OTs will want to showcase their personality, as a majority of hiring managers will want to know immediately if a new OT grad is the best fit for their team.

“I always encourage the new grads I am working with to really let their personality shine because skill sets can be coached, a bad attitude cannot,” Snook explained. “Don’t get me wrong, having a fantastic educational program and fieldwork is great, but it’s not always the end all.”

Opportunities for travel occupational therapy jobs:

One of the best perks about being a new OT grad is the fact that they have the ability to enjoy travel therapy immediately following graduation. This career option entails working as a contract employee at facilities across the country in assignments generally 13-26 weeks in length. OTs are employed by a healthcare staffing agency, which identifies assignments that are of interest to them personally and professionally. Snook said is an excellent way for young therapists to get out and explore new locations, build up their resume and pay off their student loan debt all at the same time.

“For those that are unsure as to where they want to be or what setting they want to get into, this allows them the time to figure that out while also being able to meet different people,” Snook explained. “More importantly, they also learn how to quickly build rapport and be a part of a team while also developing strong skills that allow them to work independently.”

Additionally, working as a travel therapist may come with a benefits package. Not only can new OT grads involved with the program have the opportunity to travel and learn, but they also may be eligible for a 401K package, comprehensive insurance plans that cover health, dental and life insurance, tuition reimbursement, as well as housing while on assignment and travel to and from the contract location.

“For those interested in a travel position, the best way to prepare is to be open to new locations and new settings, since building a travel career first starts with the new grad being placed in a facility that can support him or her,” Snook concluded.

ABOUT AUREUS MEDICAL GROUP:

Aureus Medical Group is a national leader in healthcare staffing specializing in the successful placement of Nursing, Advanced Practice, Cardiopulmonary, Diagnostic Imaging, Medical Laboratory, Neurodiagnostics, Radiation Oncology, and Rehabilitation Therapy professionals, as well as Physicians, in hospitals and medical facilities nationwide. With more than 30 years of experience, Aureus Medical offers a full range of staffing options, including national contract (travel), local contract, and direct hire. Aureus Medical is the largest affiliate of Omaha-based C&A Industries, a leading provider of human capital management solutions for more than 45 years.

Thalasar Ventures