Thalasar Ventures

I have used Pay Per Post for building buzz for my Early Miser Playstation 3 promotion. I started using Pay Per Postafter a horrible campaign with Loudlaunch.

Well from an advertisers point of view there are only two of these services your are going to really want to use Review Me and Pay Per Post. All the others in the market are qualitatively poorer resources. These two offer the ability to segment by Page Rank and other traffic criteria.
Right now Pay per Post is offering two things to advertisers in a promotion they call Oppapalooza. First they are offering advertisers the ability to send physical products to bloggers for review. Free products to review are always cool!
Secondly and this really the most valuable part, they are offering advertisers the ability to segment for the low price of $5 (just a bit more than the coffee you had this morning). From their press release

The Oppapalooza promotion suspends, for a limited time, the required premiums previously assigned to various levels of these ranking metrics. For instance, the required minimum offer to a blogger with a Technorati score of 10,000-19,999 was previously $25.00. If an advertiser added the requirement of an Alexa score of 800,000-1,000,000 the minimum increased to $30.00. These premiums are now replaced with a single minimum price of $5.00 per post, no matter what segmentation an advertiser chooses. PayPerPost will provide guidance with a “Suggested Offer” based on the targeting parameters required by the advertiser. Advertisers are encouraged to use the Suggested Offer as a guide when setting their offer price, though the advertiser is ultimately in control.

For an advertiser, this allows them to various campaigns and to experiment more with the Pay Per Post marketplace. As an advertiser I personally am glad that Pay Per Post is trying this since it can only encourage people to experiment with blogs as advertising vehicles.

I tend to recommend that Pay Per Post over Review Me. It’s more affordable and the 50% fee split at Review Me seems pretty high. (Especially since industry standard media placement fees are 15%). Oppapalooza is going to run through the first day of Posticon 07.