Thalasar Ventures

Social media analytics are essential in today’s business sphere as it enables enterprises to offer customized customer service and enhances brand reputation in easy-to-find profiles. Social network analysis is fast becoming a popular phenomenon amidst the wireless operators. However, there are many who are still wary of openly discussing how they have been using this analysis owing to probable backlash over subscriber privacy concerns. Social networking analysis is a kind of analytical scoring system that facilitates communication service providers to analyze their data to identify social calling circles amongst contacts.

Such social analytics have both offensive and defensive implications, such as:-

* From the offensive viewpoint, this analytics can enable operators target or up-sell offers based on subscriber preferences and the applications that are popular amidst the subscriber’s circle of trust.

* From the defensive perspective, social analytics enables the operators to spot the key influencers via the calling patterns in a certain social group.

Today there are social analytics algorithms that are utilized to determine the level of social engagement and its impact on brands.  Let us elucidate this with the help of an example. Of the social networking sites Facebook has gained prominence in the past few years. Though it initially started out as a social networking site but is gradually becoming well known amongst the business sphere as well. Facebook with its purpose built social analytics tools enables in increasing and measuring your online effectiveness. Facebook offers a completely new paradigm for estimating interactive marketing, extending your social reach, increasing retention and ultimately help in generating greater revenue.

Today eminent service providers have introduced Facebook analytics tools that effectively evaluates the success if your Facebook campaigns. This is done by making use of a combination of analytical smarts and creative analytics tools that offers quick results for businesses and helps them to keep a track of web data and attain real-time distribution. At the same time, there are engagement metrics that helps to attain instant feedback on how the content is performing. This enables enterprises to optimize products, features, content and campaigns .

Furthermore, there is an easy-to-use visualization interface that offers drill down capacities and trending views. This provides you with perceptive insights that help to make smarter operating decisions across huge social data. Finally, with the perceptive insights that you’ve attained from Facebook analytics tools helps you in viral campaigns. It also gives you a clear view on what keeps the customer engaged, what does not and discovers trends that impact revenues.

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