Google Keyword Tool For Local Mobile Marketing
May 1st 2015 Posted at Uncategorized
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Local Mobile Marketing
I’ve put together a video series, “20 Tips To Grow By”, for businesses with a local market to a) help them get found by the people already looking for them, and b) help them do more business with their current customers and visitors.
The information in these videos could be vital to the success of your business. I offer you a Free Marketing Analysis because it is so important and I know I can help.
Ultimately, we will develop a long-term marketing strategy that combines online, offline, and mobile phone marketing into one plan!
The 13th video in the series is: Google Keyword Tool. Let’s go to Google search and type in “keyword tool”. The top result is “keyword tool Google Adwords…” and the end of the link includes the word “external”. Clicking on this link takes us to the keyword tool.
I recently helped a friend who teaches golf lessons. Let’s first check how many people are searching on the word “golf”. It turns out the word “golf” is searched over 55 million times each month. Clicking on the tabs at the top of each column sorts the results in ascending or descending order. By clicking on the tab at the top of the Global monthly search column, we see the most popular search terms that include the word “golf”.
Now let’s check “golf Lessons”. I can change the sort back to “relevence” which is the default. We see that “golf lessons” is searched 135,000 times per month. But we are most interested in local search results. Let’s add Indianapolis and see how many searches for “golf lessons indianapolis”.
260 searches per month and the Global and Local search results are the same. That would be because most people searching for anything in Indy are from the US. This number represents those that actually add the word “Indianapolis”. Many people in Indy just type “golf lessons” so the number of searchers per month is greater than 260 – maybe 2 to 4 times as much. That’s 500-1000 searches per month. Attracting 1% would be 5-10 new customers per month.
Visit my BML Local website for all 20 tips – current, cutting-edge marketing information designed to increase sales for local businesses.
Steve Blank is a drummer and drumming coach who learned to rank well in search engines for his drum lesson business. He decided to help others get to the first page of Google and has kept on learning as Google and other search engines continues to change the way results are shown especially when searching for a local product or service.
His latest is the video series “20 tips to Grow By” which explains what a local business can do to improve their economy. Free access to the series is available at http://bmllocal.com
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