Thalasar Ventures

What do Apple and Google have in common this month?

When Apple and Google release apps in the identical category in the similar month, you know there is some thing to talk about. So what do Apple and Google have in frequent this month? They each released their most recent e-mail resolution tools to aid sort even though the huge e-mail mess that we have all but resigned ourselves to.

Apple’s iPhone OS4 unifies your inboxes enabling you to see messages from all your email accounts in a single inbox.

And Google’s Priority Inbox automatically identifies your vital emails and prioritizes them so you can concentrate on what actually matters. I locate Google’s method rather “huge brother” but the verdict is still out on its actual utility.

 

The problem is nicely identified, we all get too a lot email! We invest hours sorting it, reading it, prioritizing it and tossing it out. And it seems like everybody is trying to support you do the tasks you have gotten utilized to executing far more effectively.

 

It seems to me that we are missing the point fully. E-mail is a powerful communication tool but so considerably of the e mail that we get is truly tasks, to-dos and reminders that want to be acted on, monitored and reported on. E-mail is NOT an execution tool and by attempting to handle tasks in this manner, we inevitably locate that items fall via the cracks.

 

Picture a sales person coming into the office at the begin of the day. The initial issue they do, right after the water cooler and coffee, is turn on the personal computer and verify their CRM plan for leads that came in final night. Not only do they have a clear image of the tasks they need to have to get to that day, they know the priority and probability of success. Additionally, all this info is transparently obtainable to management therefore bettering forecasting and reporting across the board. This model works nicely for roles in which tasks are discreet, measurable and need some level of forecasting Helpdesk teams frequently operate this way as well.

 

But what about the engineering teams, marketing and advertising teams, specialist services teams, IT teams and project teams where tasks are coming in from several sources, necessitate collaboration across departments and could have complicated dependencies and deliverables? With no the availability of other tools, these teams, the actual inventive and productive components of the firm, finish up making use of their e-mail client as their home base frequently losing crucial productivity along the way.

 

The beauty of Project Management Software tools yes, like Clarizen project software is that all tasks, regardless of their origin, can be tracked, updated and monitored in a single place. By centralizing this data, you acquire predictability and visibility into your tasks and deliverables. Beyond minimizing e-mail clutter, you now get a clear picture of what wants to be carried out and when, and you can very easily account for your successes.

 

Enabling the complete team to act like ‘ticket handlers’ and limiting e-mail to a communication tool will allow you to each assign responsibility as properly as assume responsibility more than your tasks much more successfully. And that is the way e mail was meant to be employed to start with.

Bob Robin has over 25 years leadership expertise as an executive, project manager, developer, tester, analyst, trainer, consultant, and business owner. During his 11 years at Accenture Bob built leadership expertise consulting with many Fortune 500 companies including Motorola, Hughes Electronics, and Northrop-Grumman. During his nine years at Microsoft Bob continued building leadership expertise through development of some of Microsoft’s internal systems, led their Corporate Procurement group,

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