Thalasar Ventures

Social media is no more a teenager idle obsession. It has become a serious business and a channel for revenue generation as well as a channel to drive other promotions and campaigns. Every corporate brand is making full use of it today to attain their desired ends, in terms of greater returns to scale, better brand recall, active audience participation, increased good will and the like.

However, as the market for social media and its applications grow, the social-gaming-market too is flourishing. Today, as many as 200 million people are playing games in social networking portals such as Facebook.  As the day’s pass by, the social gaming sector is successfully generating real revenues that result in a very large and very real social commerce market. These games have risen to prominence on the backs of two essential aspects. They are:

1. Revenue generation

2. Audience engagement

Today, as the number of players participating in social games is increasing, the percentage of the people spending their money over a greater span of time results in a channeled revenue stream. It might sound easy, but the social gaming analytics is crucial to this success.

In the recent past, there have been eminent service providers offering innovative social media analytics tools that help in measuring the social game metrics. These solutions have advanced built-in features that enable a user to attain all the data he/she requires. Some of the innovative features include the following:

1. Real-time social gaming analytics with little setup and instrumentation effort

2. Users can attain gaming-specific actionable insights that are presented to the marketers and developers that assist them to quickly maximize engagement, expand the reach, enhance retention and increase revenues

3. There are specific drill-down analysis tools that enable the user to reach the root solution fast and easily

4. With the help of automation, these tools assist the lean groups to impact goals with less effort fast

Every business today needs to make use of social media as well as the available social media analytics. At times, they are needed in order to carry out certain social media projects or campaigns to evaluate and maximize the business effectiveness online. The next generation of social media analytics provide users with a completely new method for quantifying interactive marketing through enabling, analyzing and integrating enterprises to act on the social intelligence that is attained by broadening their reach and increasing retention, finally leading to generating greater returns.