Thalasar Ventures

Social media has become an increasingly important part of any company’s marketing mix. By understanding things like where users are coming from, what triggers them to engage and how they form their purchasing decisions can often make the difference between a successful web strategy and a failed social media reputation. Social media analytics is young, and not many people know where to start. Although most of the analytics tools can track a wealth of data, they may not be designed to track social media data. With the following tools and tips, it is possible to strengthen your analytics software for social media.

Arrange campaigns and events for social media

To simplify the tracking of specific events, most software has custom campaigns. It is possible to track a particular Facebook or Twitter traffic campaign with real-time results. 

Arrange email reports and rearrange dashboards

By having traffic statistics from top social media websites like Facebook, Twitter etc., emailed to you, you can get the necessary information on social media and view it all from one place. For easy access, you can rearrange any dashboards you have to show. Sometimes even with web analytic tools, it may not be possible to get started tracking analytics related to social media. It is always a good idea to add some more tools to your inventory that track detailed social metrics like Bit.ly, Xinureturns, PostRank, SocialToo, etc.

Sum up your analytics

While there are plenty of social media analytics tools for assembling social media information, there isn’t just one place that has all the information that you need. It is a good idea to aggregate all the analytic information, as there always is a time constraint. With no single tool bringing this information together, it will have to be done by exporting data into excel, pdf, or emailing and recording all of the information to one area. To make it easily accessible, building a spreadsheet may be best.

Examine and engage

The actual analysis is the final and most important step. To really recognize how each variable influences website traffic and user engagement could take a lot of dedication to the art of web analytics. You can pick up on the trends by looking at this data in one place and comparing the information.

These tips can get you started with social media analytics. By taking the time to find tools and to understand how each of the social media levers affects traffic and analytics data, you can use the data to engage your audience. With the help of social media analytics, it is possible to find out what your audience is looking for.