Thalasar Ventures

Understanding Social Analytics and Utilizing Social Analytics Tools

It started from casual social networking and conversations, but today the social platform has gathered significant importance for enterprises who want to make the most from the social behavior of the customers at large and social networking in general. Today many companies want to increase their effectiveness in the social domain with the help of social analytics.

Challenges and Nature of Social Analytics

Social analytics provides an overall new paradigm for optimizing interactive marketing, increasing retention, broadening the reach and generating greater revenue. Any kind of social analytics solutions must address certain challenges. The appropriate tools:

Require the horsepower to capture the incredible volumes of information generated by social networks, with the ability to quickly surface valuable insights

Require immediate mechanization, to evaluate the information, apply business regulations, and push out fresh campaigns or any updates in near real-time

Points users in the desired direction and offers quick insights concerning all aspects of their reach, retention, and revenue campaigns

Next Generation Social Analytics Tools

Today there are numerous service providers offering social analytics tools that also deal with engagement analytics and social intelligence. These tools offer a variety of services. Some of these include:

Real time data and actionable insights to help users arrive at faster and smarter operating decisions

The ability to track consumer behaviors in real-time and access instant data on what is working and what is not so that they can optimize products, campaigns, features, and interactions on the fly

An “easy-to-use visualization interface” that offers both trending views and drill-down capacities

Quicker insights into the key influences on viral campaigns, and analyses what keeps customers engaged, while uncovering the levers that can most affect revenues.

Talking of making the most of social networking platforms, Facebook is a popular social networking portal today. Most business houses are planning to promote themselves through Facebook as it offers a fresh new domain for interactive marketing. Keeping this in mind, service providers of social analytics tool have also forayed into Facebook analytics tools that allows entrepreneurs to measure the success of Facebook campaigns and facilitate them. With various innovative Facebook metrics, users are able to receive immediate feedback on any content and campaign and can carry on their online promotions successfully.

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How Traders Are Using Text and Data Mining to Beat the Market

How Traders Are Using Text and Data Mining to Beat the Market
NEW YORK (TheStreet) — Sometimes it can seem like the tsunami of digital blurbs, tweets, "likes" and quantitative data that surround us in the digital age is supplanting the need for traditional journalism and publishing, making any medium that …

Customers to Retailers: Don't Stalk My Twitter!
Despite growing concerns that government organizations like the National Security Agency may be invading people's privacy, consumers are surprisingly receptive to data mining if it leads to a better online shopping experience. In fact, new research by …
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8 Million Transactions Per Minute Achieved by Gensonix

Bingham Farms, Michigan (PRWEB) February 26, 2015

A record breaking speed of 8 million transactions per minute has been achieved by Scientel’s Gensonix Enterprise NoSQL DB running on a Single Node MDWA2900 system. The higher speed reported by Scientel is attributed to the efficiency and overall unique performance advantages rendered by its Gensonix Enterprise NoSQL DB. Additionally, the new Model 2900 Medium Data Warehouse Appliance (MDWA) technology – an extension of Scientel’s successful Large Data Warehouse Appliance (LDWA) platform – helped achieve this high increase in performance. Scientel’s DWA technology can replace multiple racks full of “refrigerator style” servers which are usually required to reach such high performance levels.

This transaction speed is achieved for a benchmark test run by Scientel and is comprised of 1 transaction record with 1 index per record.

“The efficiency of the Gensonix Enterprise NoSQL DB combined with the latest hardware technology makes it possible for us to achieve higher performance levels at an increasing pace, says Norman T. Kutemperor, CTO. Gensonix is a “polymorphic” DB with multi-modeling capabilities supported with its NSQL©® language. Multi-modeling includes the ability of utilizing different data models such as relational, network, column, document, etc., for a single application within the same DB.

When an application developed in NSQL is rendered on these servers, the actual benefits realized are even higher. This is mainly due to the fact that ordinary applications cannot take advantage of advanced polymorphic types of multi-modeling techniques and the real results are even much beyond the transaction speed indicated here.

One of the other benefits of multi-modeling includes far reduced storage requirements when compared with other solutions. For example, it has been shown that a column storage format decreased storage requirements by a factor of 40% when compared with a typical SQL format. In Gensonix, when a column model is combined with Relational and Network models, the efficiency increases further, resulting in far less storage requirements while increasing the processing efficiency. Such techniques allow Gensonix to reach much higher levels of performance when compared to conventional SQL type systems.

In achieving this 8 million TPM record, Gensonix Enterprise NoSQL DB had to be integrated with the latest DWA hardware technology from Scientel. The MDWA2900 features the latest in advanced hardware. It utilizes the Intel Xeon 6-core processor (E5-2620V3) operating at 2.4GHz and is configured with 16 GB of DDR4 SDRAM operating at 2133 MHz. The system also utilizes high speed interconnect switches operating at up to 40GBps. When integrated with the inherent blazing speed of the Gensonix Enterprise Polymorphic NoSQL DB system, the MDWA2900 delivers an astounding 8 million transactions per minute (with no replication; 6 MTPM with replication) at relatively low system cost and high reliability. The standard configuration utilizes a 128GB SSD for the operating system while the data storage is on a high speed 480GB SSD.

The MDWA2900 system is one of the smallest form factor high performance computing (HPC) configurations used to achieve record-breaking TPM levels. A single node system is no bigger than a single tower and the MDWA2900 system incorporates an identical tower configured in an identical fashion. The identical node is a fully operating companion node providing 100% active replication of the DB and can function on its own in case of a primary node failure.

About Scientel Information Technology, Inc.

Scientel Information Technology, Inc. is a U.S.-based, international, systems technology company, operational since 1977. Scientel also designs/produces highly optimized high end servers, which can be bundled with its “GENSONIX® ENTERPRISE” DBMS software, as a single-source supplier of complete systems for Big Data environments. Scientel also customizes hardware and software for specific applications resulting in higher performance.

Scientel’s specialty is advanced NoSQL DBMS design and applications/systems integration for advanced business processes. This includes applications for Big Data, commercial intranets, Supply Chain management, IT consulting, support, etc., along with “beyond mainframe-level” Large Data Warehouse Appliance hardware/systems.

GENSONIX® allows very user-friendly data manipulation capabilities found in standard, SQL-based, database management systems, but it goes beyond. It is truly an “ALL-in-One SQL” — an “All Data Management System” in the form of an ultra-flexible, NoSQL DBMS of perfectly general capabilities and application potentials. It can also function in concert with mainline SQL systems to efficiently handle both structured and unstructured data as a large data warehouse repository. However, it can handle heavy database loads by itself with the aid of the GENSONIX® NSQL©™ query/procedural language. GENSONIX® supports both telnet as well as http interfaces. GENSONIX® is capable of handling trillions of rows/transactions for billions of customers, which is a huge advantage in “truly Big Data” structured applications.

Business customers can take advantage of Scientel’s capabilities in advanced Business Intelligence and Data Analytics to grow their business by handling Big Data more cost-effectively and with greater insights to remain competitive. Scientific, government, and similar organizations can use these capabilities to efficiently process Big Data, instead of being swamped by it. And, Scientel’s Enterprise Content Management & Search solutions can vastly simplify storage, access, and management of any kind of digitized data for any size organization.

Big Data, Analytics to Thrive in Carrier B2B Data Revenue Market with a 50% CAGR Until 2019

Albany, NewYork (PRWEB) February 03, 2015

Carriers vie for Business-to-Business (B2B) Services through the Data as a Service (DaaS) platform that not only offers excellent business opportunities but represents a rapidly growing revenue stream in the global market. The report elaborates on the definition of DaaS as any service that is offered for the users to gain an access to the vendor databases or host their own databases on vendor-managed systems. According to the report, the DaaS segment is expected to increase by 2019. Its growth is expected to be significant in the near future due to the introduction of a few dominant platforms including enterprise data syndication, cloud-based infrastructure or services, and the trend amongst consumers towards Everything as a Service (XaaS).    

Full Report With TOC @

This report is a complete guide to recognizing and understanding the broad role of DaaS services and the importance it has as a service offering in the world of technology. Besides the forecast data for DaaS, the report also discusses the DaaS infrastructure challenges for certain operations, as well as its need to various market sectors.

The report also throws light on the strategic methods of network operators that may sell data in a ‘Data as a Service (DaaS)’ model across different industry verticals including government, telecommunications, retail and hospitality, health-care and pharmaceutical, media, utilities, homeland security, and other emerging industrial Internet verticals.

Moreover, the market for Big Data technology and services within the communications sector is set to grow rapidly in the next four years. Big Data Analytics will lead the market with transformation, differentiation, and optimization of mobile broadband business practices as one of the major key components in the global carrier B2B data revenue market.

It also identifies the carrier Big Data solutions and provides information on XaaS service packages in the carrier B2B data revenue market. According to the report, the Big Data telecoms analytics market is expected to grow at a CAGR of approximately 50% from 2014-2019. However, by the end of the forecast period 2019, the market will eventually reach US$ 5.4 billion in annual revenue.

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This study report provides a quantitative and qualitative analysis of the overall carrier B2B data revenue market, as well as the assessments of DaaS and Big Data, analytics providers along with their forecast data and key insights, respectively. 

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Building Your First Application: An Introduction to MongoDB

Nathan Zamecnik provides an introduction to building your first application using MongoDB. MongoDB is a document-store database featuring a dynamic schema, a…
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MongoDB is an open source, document-oriented database designed with both scalability and developer agility in mind. Instead of storing your data in tables an…

Know More About Webmaster Tips

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Web management will be like a piece of cake if you area computer genius with an IQ of 250. People are not born genius and hence they should make some special efforts to understand the young and much alive language of information highway. Even if you are web manager or a web master of 5 or more company websites, managing a website is a difficult task. Maintaining and diagnosing each and every one of them and finding glitches that needs to be fixed is exhausting physically, and so much more mentally. Finding the web master info is very crucial and the success of every web page and the company depends on it.

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Pick And Carry (PNC) Crane Market Size In India 2015, Industry Analysis, Growth, Trends and Forecast 2019: MarketResearchReports.Biz

Albany, NY (PRWEB) February 28, 2015

According to the report, the pick and carry crane market in India will register phenomenal growth over the next couple of years. The market is projected to register growth at 18.50% CAGR during the forecast period from 2014 to 2019.

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The Report Defines Pick and Carry Cranes and Highlights Their Utilities

The publication defines pick and carry cranes as a type of equipment used for material handling. It helps to shift, lift, and place loads from one point to another. The efficiency of the PNC cranes are measured in terms of the amount of load it carries. The quality of the pick and carry cranes is determined by technologies such as ZF and CAT. These technologies are discussed in detail in the report. Pick and carry cranes are one of the most highly used material handling equipment in India.

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Covered in this Report:

The report has put together interesting facts, figures and information that outline that present scenario and the growth prospects of the PNC market in India. Revenue generated by individual companies operating in the market has been considered by the report to calculate the approximate market size of pick and carry cranes in India.

The publication presents a comprehensive study on the pick and carry cranes market in India. It comprises information and analyses that have been prepared based on detailed market research and in-depth investigation of factors influencing the demand and supply trends in the market. It also includes inputs and insights sourced from industry experts. The report covers the competitive landscape of the PNC market in India coupled with growth prospects for forthcoming years.

Market Drivers, Challenges and Opportunities as Outlined in the Report

India is one of the fastest-growing economies globally. The country at present is witnessing rapid industrialization, which has in turn propelled the growth of the PNC market in India. Increasing number of constructions of building and infrastructural facilities in the country has bolstered demand for high capacity cranes. However, introduction of newer material handling equipments might inhibit the growth of the pick and carry cranes market in India. Nonetheless, rise in public-private partnerships will create significant opportunities for manufacturers to capitalize on in the future.

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Key Vendors Listed in the Report

In order to prepare a detailed analysis on the competitive landscape of the market, the report has profiled key vendors such as Hercules Cranes, ECEL, Yagyapriyaa Construction India, Voltas, Omega Construction Equipment, ACE, Shakti Mining Equipments, Indo Farm Equipment, and many more.

About ( ) is the most comprehensive collection of market research reports, supporting clients’ market intelligence needs with over 100,000 market research reports, company profiles, data books, and regional market profits in its repository. We also offer consulting support for custom market research needs.

Our document database is updated by the hour, which means that our customers always have access to fresh data spanning over 300 industries. From Fortune 500 companies to SMEs, has built a veritable reputation for fulfilling the most exacting market research needs.


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Amadeus Consulting Discusses Flurry Analytics and Mobile App Development

Mobile applications seem to be multiplying at an exorbitant rate. As a custom mobile application solution provider we are often asked by clients, “how do I make my application stand out?” We have talked about the importance of marketing your app but there is one key tool that you can embed within your app that will give you valuable insight into your app’s performance.

I am sure you have heard of Google™ Analytics but have you heard of Flurry™ Analytics? Flurry Analytics provides data to app owners regarding who is using their mobile application and how that application is performing on different handsets. So how does it work? According to Flurry’s website “Flurry Analytics places a lightweight agent into an application, so that performance data are tracked, logged and reported back for analysis. This information is confidential and available only to the developer/app owner to analyze in aggregate.”  Flurry Analytics is available for use on multiple platforms including; iPhone™, Android™, and Blackberry®.

So how is this useful to mobile application owners and developers?

Flurry Analytics reports on application users and can tell the owner if there are errors present within the application, how long users are using the application, percentage of new users vs. retained users, frequency of use, what handsets are using the application and where the users are located. This information is invaluable and can help app owners understand user habits, know where their app is most popular and how to target the next version of the app. It can also help them focus their mobile app marketing efforts to the specific handset, carrier and area of the country.

Does Flurry have a bad rep?

Flurry did get in trouble earlier this year with Apple® regarding a privacy breach on the new Apple iPad™ release. Because Flurry was reporting on a number of applications that were being used to test the new iPad, Flurry leaked that a new tablet device was being tested from Apple. Steve Jobs explained “that he felt it was a violation of privacy when Flurry leaked information about the iPad’s existence.” Flurry has since worked hard to rectify the matter and comply with changes to Apples’ developer rules. Flurry has also worked to improve its own privacy policy to protect consumers so that this type of incident doesn’t happen again.

Our take on Flurry

While we agree Flurry overstepped its bounds with Apple, it has made an effort to bolster its privacy policy to protect consumers and we believe that it is a valuable tool for app owners and developers. In our case we develop custom mobile applications for our clients on all of the major platforms: iPhone, Blackberry, Android and Windows® Phone 7. When an app is developed we encourage our clients to explore using Flurry and can add Flurry Analytics to apps we develop. We also assist clients with setting up their Flurry account for tracking purposes. This is a value-added component on top of our regular mobile application development and has proved invaluable to our mobile clients.

About Todd McMurtrey

The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is important to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.

Does Affiliate Marketing Still Work In 2014

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Super Affiliate DNA

Super Affiliate DNA

In my quest to really understand what it took to be successful online, I had to monitor closely what the other successful affiliates in the business were doing. I had to study the Super Affiliate DNA

It was not long before I could actually see what it was that made them special and made them stand out. I soon realised that the really good guys out there really meant what they were say in most of their reports and ebooks so I decided to try out some of the things they all advised you should do. I will list a few of them here.

1. Get yourself an autoresponder PLEASE!!!! It really took me many months for this to sink in but finally I understood why and believe me you may be investing about $ 19 bucks every month to keep a good one running, but it will pay for its self over and over again. The one I use and highly highly recommend is Aweber.

2. Build your list!! Boy! this finally sunk in when I realised how much money I was leaving on the table by not building a list. You see, when you build your list you get your own personal traffic and you can do whatever you want with this traffic. Now, its not just building your list, but please provide valuable content to your list. I was always scared of sharing too much information with my list because I thought the would leave me if they knew all they wanted. Wrong. The more valuable information you provide tp your list the longer they stay with you, because you are constantly satisfying their hunger, which obviously is INFORMATION. Teach them how to make money online and you would have rabid buyers for all products you genuinely promote to them.

3. Promote only quality products! Make sure that you promote products that will help your list, Don’t just fill your autoresponder with garbage Give them information that will genuinely help them and they will come to trust you.

4. Use your download pages for upsells and downsells!! (Super Affiliate Secret 1)  You leave so much money on the table when you don’t use these pages. On these pages you already have buyers who have brought out their wallets and credit cards and have just purchased a product you have recommended to them. What you should do is capitalise on this. (Super Affiliate Secret 2. It is easier to get a sale from a customer than for you to get one from a prospect).

5. Constantly promote to them and build your list daily. Use your squeeze pages and convert more visitors. Aim at having a conversion of around 20% to 40%. I currently have a squeeze page that’s converting at 42%!! That’s right. 42 website visitors in ever 100 that land on my squeeze page always join my list. You can see for yourself, why this page is converting so well here Strong headling, good anchor and an autoresponder that guides the visitor and my call to action which is well highlighted.

Well that’s all for today, look out for my very next article which would be mind blowing…

Tou Your Success,

Mark Imris

Imris Mark is an Internet Preneurer. With vast experience in Internet Marketing and Business Start-Ups working from Home